via press release:
truTV’s Hardcore Pawn Scores 2.7 Million Viewers
Breakout Hit Ranks as Ad-Supported Cable's #1 Program in Timeslot with Key Demos
Despite heavy primetime competition, truTV continues to strike gold this week. Last night, the breakout hit Hardcore Pawn brought in 2.7 million viewers in Live + Same Day, which is +5% ahead of the show's July 10 season premiere. Hardcore Pawn was especially strong among truTV's targeted adult and male demos, ranking as ad-supported cable's #1 program in the 9 p.m. timeslot with adults 18-49 (1.2 million), as well as with men 18-49 (678,000).
Hardcore Pawn also delivered exceptional time-period growth. Compared to the same date/time last year, the show's deliveries were up by +43% among total viewers, +19% among adults 18-49 and +7% among men 18-49.
Produced by Zodiak USA, Hardcore Pawn takes viewers behind the scenes of the immense American Jewelry & Loan, a family business owned by third-generation pawnbroker Les Gold. Working with Les are his son, Seth, who is being groomed to eventually take over the store, and daughter, Ashley, who thinks Seth isn’t ready for the top job. Hardcore Pawn is executive-produced by Natalka Znak, Mike Gamson, Claire O’Donohoe and Richard Dominick.