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TV Ratings Tuesday: XXX Olympics Coverage Dominates; 'NY Med' Falls to Series Low

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Written By

August 1st, 2012

Scoreboard NBC UNI CBS FOX ABC CW
Adults 18-49: Rating/Share 12.2/33 1.4/4 1.0/3 0.9/3 0.6/2 0.2/1
Adults 18-34: Rating/Share 9.9/31 1.4/4 0.5/1 0.9/3 0.4/1 0.2/1
Total Viewers (million) 37.486 3.490 5.442 2.251 2.561 0.666

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NBC was the number one network in adults 18-49 and in total viewers.

On NBC,  night four of the XXX Olympic Games  earned a 12.2 adults 18-49 rating from 8PM-11PM.  This is down 2%  in adults 18-49 from The Beijing Night 4. However, the entire event through five nights is up 6% in adults 18-49 and up 13% in total viewers from 2008.The final numbers, released this afternoon,  will include the 11PM-midnight hour.

On ABC, NY Med garnered a fell to a series-low 0.6 after last week's 1.1.

On the CW, The LA Complex was even with last week's 0.2.

 

Broadcast primetime ratings for Tuesday, July 31, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC 2012 Summer Olympics (8-11 PM) 12.2 33 37.486
FOX MasterChef -R 1.0 3 2.330
CBS NCIS -R 1.0 3 6.781
ABC The Middle -R 0.7 2 2.828
CW Hart Of Dixie -R 0.2 1 0.781
tvbythenumbers.com
8:30PM ABC Last Man Standing-R 0.5 2 2.205
9:00PM CBS NCIS: Los Angeles -R 1.0 2 5.192
FOX MasterChef -R 0.9 2 2.172
ABC Wipeout -R 0.7 2 2.366
CW The LA Complex 0.2 0 0.550
tvbythenumbers.com
10:00PM CBS Person Of Interest -R 0.9 2 4.352
ABC NY Med 0.6 1 2.799

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Jay

    Talk about dominating. I wonder which of the Gymastics gold and Phelps setting a new Olympic record was the biggest draw..

  • Sabonis

    MCKAYLA MARONEY IS TOO SEXY FOR A 16 YEAR OLD!

  • Martin

    Whatever about how people feel about not being able to watch The Olympics live, I agree with what Les Moonves said about it being the right decision for NBC, from a ratings standpoint it is fantastic, really interested to see what the fall previews do in a couple weeks and hopefully Grimm does really good, even if it is not after the Olympics and instead a competition show.

    Also, The LA Complex is up, i think, in total viewers, from last week, even against the Olympics, wonder if this will hold in finals, CW lately falls a lot in finals.

  • Rosenthal 36

    That was probably the best night for US Olympics ever. You had the greatest Olympian of all-time in Michael Phelps make history and you had the Fab 5 do their thing in Gymnastics. NBC can’t ask for more can they?

    The smart people know what NBC is doing right so I no longer listen to the tape delay complaints anymore.

    L.A. Complex is up thank god, I hope they grow like Hollywood Heights.

  • Sean

    General Hospital Beat ALOT of this stuff on here!!!!! GO GENERAL HOSPITAL!!!

  • Ron

    One would think if these events were airing live and nobody knew what was going to happen that the numbers would be higher. Yet they are up over 2008 when they did air live in primetime. So perhaps the spoilers while annoying for some are actually causing more people to tune in? It takes away the surprise but people like to see the US win gold medals even if they know the outcome ahead of time.

  • Duncey

    OMG! 44 million viewers is sick! I haven’t seen outside of the NFL Playoffs this kind of domination where the other networks weren’t even being watched.

    @ Sean

    Yeah the soaps beat a lot of the other stuff in prime time.

  • David

    It is funny that people think that NBC should air things live and then air them again in primetime for the majority of people who have to work during the day. If you don’t have a job or work a late night shift just watch it online.

  • PHIL

    people just wanted to see history being made.

  • s0303

    if the olympics were live, they wouldn’t be in primetime…then a ton of people would be complaining about that :) nbc definitely made the best decision…jmo

  • Rosenthal 36

    People should just be happy FOX and ABC/ESPN never got their hands on these games. The coverage would be some of the worst you’d ever seen. FOX already ruined baseball on a national level.

  • Chris L

    @PHIL:

    What’s your point?

  • BrieK

    The online stream kind of sucks, though. Ads (right in the middle of an event), freezing, crashing, etc. I watch on my phone at work, but I still watch in primetime, too. I don’t like the primetime edits, but I guess I will have to deal. No way will NBC change things with numbers like these.

  • David

    @PHIL

    What was the reason for record ratings the other nights?

  • rick

    Gymnastics has far more tv appeal than swimming. You can see the gymnasts one at a time, and they are not in a tank of water. All the emotion is obvious on the girl’s faces, and viewers can watch their interaction with their team mates on the sidelines. That’s why NBC makes gymnastics the highlight of their prime time coverage.
    Phelps is over hyped since swimmers are able to win medals in so many categories. Other athletes may be better, but they are in sports that don’t allow contestants to win as many.

  • Nick

    I thought LA Complex was gonna hit 0.0. Guess not.

    Gosh, NY Med dropped a lot. The real test will be how much Final Witness drops and then compare.

    Bachelor Pad: down 21%
    The Glass House: down 25%
    NY Med: down 56%!!

    Wipeout and Masterchef repeats did good! A little worried for LMS, though.

  • cc

    POI was on last night? Dammit, I didn’t know.

  • carla

    After watching the superb POI repeat, I tuned into the Olympics precisely because I knew the outcome: I wanted to see how the gymnastics Fab Five did it and I was not at all disappointed.

  • TomSFBay

    Great ratings for NBC, but the cost of airing the olympics is very high so the profit margin is razor thin for them. In fact, considering what they paid for this package ($1.1 billion), they may not turn a profit at all.

    For those who indicate that airing the Olympics allows them to have a platform to launch new series, I think that is an incorrect assumption. NBC has failed to launch a hit series in the wake of the Olympics since at least 2004. I’m not saying that any other network could do better, but the people watching NBC right now are there for one reason: the Olympics.

  • me

    I really like the gymnastics, and the swimming is nice too. it’s really interesting to see not only the athletes, but the parents and other family members in the stands who are cheering them on.

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