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TV Ratings Tuesday: XXX Olympics Coverage Dominates; 'NY Med' Falls to Series Low

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Written By

August 1st, 2012

Scoreboard NBC UNI CBS FOX ABC CW
Adults 18-49: rating/Share 12.2/33 1.4/4 1.0/3 0.9/3 0.6/2 0.2/1
Adults 18-34: Rating/Share 9.9/31 1.4/4 0.5/1 0.9/3 0.4/1 0.2/1
Total Viewers (million) 37.486 3.490 5.442 2.251 2.561 0.666

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NBC was the number one network in adults 18-49 and in total viewers.

On NBC,  night four of the XXX Olympic Games  earned a 12.2 adults 18-49 rating from 8PM-11PM.  This is down 2%  in adults 18-49 from The Beijing Night 4. However, the entire event through five nights is up 6% in adults 18-49 and up 13% in total viewers from 2008.The final numbers, released this afternoon,  will include the 11PM-midnight hour.

On ABC, NY Med garnered a fell to a series-low 0.6 after last week's 1.1.

On the CW, The LA Complex was even with last week's 0.2.

 

Broadcast primetime ratings for Tuesday, July 31, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC 2012 Summer Olympics (8-11 PM) 12.2 33 37.486
FOX MasterChef -R 1.0 3 2.330
CBS NCIS -R 1.0 3 6.781
ABC The Middle -R 0.7 2 2.828
CW Hart Of Dixie -R 0.2 1 0.781
tvbythenumbers.com
8:30PM ABC Last Man Standing-R 0.5 2 2.205
9:00PM CBS NCIS: Los Angeles -R 1.0 2 5.192
FOX MasterChef -R 0.9 2 2.172
ABC Wipeout -R 0.7 2 2.366
CW The LA Complex 0.2 0 0.550
tvbythenumbers.com
10:00PM CBS Person Of Interest -R 0.9 2 4.352
ABC NY Med 0.6 1 2.799

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Kellix

    How is it the LA Complex is still around? If any other shows on the CW were to pull those number, that show would be cancel.
    Ringer? The Secret Circle? It’s not fair!

  • Sean

    The tape delay argument annoys me. I work. If NBC shows Phelps live at 2pm, and then again in primetime, Im still going to watch in primetime.

    They would get the same number of viewers if they showed it twice. Period, end of story.

  • Tom

    Kelli I’ll spare you the anti-Pedowitz tirade. The reason that the LA Complex is still around is because it’s cheap Canadian import that, for reasons that escape me, some viewers can stomach watching. The CW is currently in the business of packaging low budget shows like Nikita and Hart of Dixie precisely because they’re cheap. Ringer was paying SMG $250k per episode and wasn’t drawing big ratings. I’d wager that it still might be around had it had been less expensive to produce. The same goes for the Secret Circle. Instead of letting that show find an audience, the CW has graciously substituted Beauty and the Beast in its former time slot. All indications suggest that the latter will bomb, but then it’ll do so inexpensively. The CW is developing a tradition of presenting bad programming and that certainly isn’t helping the ratings of its shows. Personally, I have no patience with the network’s discount store approach to programming.

  • Jack

    Im thinking that Revolution could be a big hit. For one, its about hope which appeals to Middle America. 2nd, it will appeal to the Hunger Games crowd.

  • The End

    @wendy

    Lot of money? That’s a joke right?

    With those ratings you’d be lucky to make back the money paid to the canadian studio.

  • Tom

    @ The End In a recent interview, Pedowitz stated the the LA Complex was a big performer across the “digital platform” (i.e. Hulu, Netflix, CWTV.com, etc.) which isn’t reflected in the Nielsen ratings. He didn’t offer up any details so, having sat through six painful episodes, I’m not buying the notion that there are legions of online fans watching the LA Complex. However, it’s reasonable to assume that the CW is doing better than break even on its investment. Evidently, Nikita also has a respectable audience in Europe which explains why North American viewers are still faced with it.

  • The End

    @Tom

    Oh right thankyou for explaining. I’m not versed on the political side of the CW, so much appreciated.

    I know Mark Pedowitz has been saying publically how much he loves the LA complex, but surely a non performer on network tv is a bad choice to back?

    He states that all the Season 2 episodes will air.

  • Observer

    Look at the article about LA Complex I linked to on te first page – maybe mostly spin, maybe not.

  • Melanie

    Congrats to the women’s gymnastics team for winning the Gold and congrats to Michael Phelps! Amazing!! :)

  • Melanie

    @Sean, this isn’t a soap opera thread. Who cares about “General Suckspital” anymore anyways? It will NEVER reach 30 million viewers again like the Olympics did last night, hehe. Besides most of these these programs listed were repeats anyways, so your point is pretty much invalid, sorry.

  • djslowe

    What a DAMN shame…….NY Med is REALLY a great show and it’s not being watched.

  • Chris

    The women’s gymnasts are hot! Nuff said…

  • RJ

    If The CW wasn’t at least breaking even, they wouldn’t have brought the L.A. Complex back. If the international channel renews it for next summer, I’m sure CW wouldn’t hesitate in doing so either.

  • Vegas

    It’s good that so many people are interested in watching the Olympics that are on a tape delay, especially since it’s so easy to find out what happened during the day, even if you try to avoid it.

  • K

    @David and S0303

    Hasn’t the Women’s and Men’s volleyball, singles and teams and Water Polo been live?

  • Bumfuzzled

    Inexcusable that NBC failed to provide an individual score for the last US gymnast.

  • Rob R

    While the ratings are fantastic for NBC, and I am seeing the promos for all their fall shows, the promos are actually convincing me that I do NOT want to watch the shows. For example, I was planning to watch “The New Normal,” but now I am not so sure. “Chicago Fire” looks like TV-by-cookie-cutter-formula and I half expected to be watching a SNL-style fake promo.

  • Christopher

    “The tape delay argument annoys me. I work. If NBC shows Phelps live at 2pm, and then again in primetime, Im still going to watch in primetime.”

    @Sean, NBC does show Phelps (and everything else) live. They show live Olympics coverage on four NBC-owned channels from 10AM-5PM. Plus everything is live online. I’ve been watching gymnastics and swimming live on NBC online since the Olympics started with no problems. What’s your complaint exactly?

  • MG

    When is MasterChef and Hell’s Kitchen going to stop being repeats and start being new episodes?…..after the Olympics I assume, anyone got the specfic date?

  • Jhern86

    I am really tired of the commotion over the delay NBC Olympic fiasco. I work and obviously cannot watch the good sports live, so the primetime thing works great (I think it would work great for the rest of the country), but apparently people don’t work and have access to watch TV in the middle of the day.
    nbcolympic.com is awesome, I can watch whatever I want whenever I want. My friend has Verizon Fios and he told me he keeps getting commercials online, I have AT&T UVerse and haven’t been interrupted for commercials once.

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