ABC’s ‘Jimmy Kimmel Live’ Turns in its Most-Watched July Sweep Ever
via press release:
During the 2012 July sweep, ABC’s Jimmy Kimmel Live surged year to year by 14% in Total Viewers to deliver its most-watched July sweep ever. Notably, JKL grew its overall audience year over year in all 4 sweeps of the 2011-12 season. JKL was also up over the year-ago sweep by 3% in Adults 18-49 to score its best July in 4 years – since 2008. In addition, ABC’s JKL stood as the only broadcast talk show in late-night to achieve yearly growth in either Total Viewers or Adults 18-49. Together with Nightline, Jimmy Kimmel Live is part of ABC’s winning late-night strategy of airing news and entertainment programming.
- ABC’s Jimmy Kimmel Live ranked as the #3 talk show in late-night in Total Viewers during the 2012 July sweep, behind only NBC’s The Tonight Show with Jay Leno and CBS’ The Late Show with David Letterman.
- ABC’s JKL (M-F 12am) drew a larger overall audience than NBC’s Late Night with Jimmy Fallon (M-F 12:35am) for the 2nd sweep in a row (+1%), leading the NBC program in Total Viewers in 3 of the 4 sweep periods of the season (July 2012, May 2012 and November 2011).
· ABC’s JKL outperformed CBS’ The Late Late Show with Craig Ferguson (M-F 12:35am) by its largest margins ever during a sweep period in both Total Viewers (+44%) and Adults 18-49 (+41%), beating the CBS late-night program for the 6th straight sweep in Viewers and the 4th consecutive sweep among young adults. In addition, JKL outdelivered Ferguson in 19 of the 20 days of the sweep in both Nielsen measures.