Cable News Ratings for Wednesday, August 1, 2012

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August 2nd, 2012



Live + Same Day Cable News Daily Ratings for August 1, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC    1,052        248         469
CNN      290         76         112
MSNBC      561        203         257
CNBC      186         61         103
FBN        44         11           18
HLN      202         92         128
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC    1,984        350         789
CNN      306         97         151
MSNBC      928        225         382
CNBC      212         82         129
FBN        21           4             8
HLN      251        103         154
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends      864        273         468
CNN Early Start/Starting Point      184         83           83
MSNBC Morning Joe      441        149         236
CNBC Squawk Box      106         29           50
HLN Morning Express w/ Meade      288        161         219
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE    1,574        320         671
CNN SITUATION ROOM      596         95         173
MSNBC S OLY PM      959        441         406
CNBC S OLY PM      296        105         163
HLN EVENING EXPRESS      213         89         124
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER    1,713        349         759
CNN SITUATION ROOM      438         64         118
MSNBC POLITICS NATION      717        192         286
CNBC S OLY PM      525        222         293
HLN EVENING EXPRESS      141         54           80
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH    1,509        309         684
CNN ERIN BURNETT OUTFRONT      371         67         112
MSNBC HARDBALL WITH C. MATTHEWS      925        216         373
CNBC S OLY PM      531        243         352
HLN JANE VELEZ-MITCHELL      241         81         143
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR    2,482        488       1,010
CNN ANDERSON COOPER 360      354         80         156
MSNBC ED SHOW      879        193         345
CNBC AMER GREED THE FUGITIVES      231         95         154
HLN NANCY GRACE      366        155         232
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY    1,888        328         740
CNN PIERS MORGAN TONIGHT      283         89         129
MSNBC RACHEL MADDOW SHOW    1,039        268         417
CNBC AMER GREED THE FUGITIVES      187         58         108
HLN DR. DREW      184         74           96
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA    1,556        234         615
CNN ANDERSON COOPER 360      280        123         166
MSNBC LAST WORD W/ L. ODONNELL      867        215         384
CNBC AMERICAN GREED      216         93         124
HLN NANCY GRACE      203         80         133
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR    1,018        260         544
CNN ERIN BURNETT OUTFRONT      170         70           91
MSNBC ED SHOW      371         91         179
CNBC MAD MONEY      124         34           73
HLN SHOWBIZ TONIGHT      258         77         139

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • marvin

    Well, at least Squawkbox beat 100,000 TOTAL viewers….. LOL … Big changes have to be coming. Will the programmers figure out that Squawk’s viewers DON’T tune in for political debates?

    Also, CNBC (not their fault) got an ABYSMAL rating for the Olympics in the 5-6 pm time slot (bareby better than Fast Money, and, I’ll bet, a far less desirable demographic in terms of affluence, education, etc.) Maybe they should put Fast Money back on next week.

  • Patrick W.

    Foxnews wins again!!!!

  • Scroll the Troll

    I’m beginning to think Behar would get better numbers than Piers as Larry’s replacement.

  • Laurence Glavin

    Rachel Maddow’s opening monolog, sometime fifteen minutes long, is often a real roller-coaster of a ride. Wednesday night, she drilled down into Willard’s circuitous Massachusettes income-tax do-se-do, coming to the conclusion that the Mittster RETROACTIVELY became a Massachusetts resident for the purpose of running for Governator there, I mean here. He was as duplicitous then as he is now, and just as he was after the 1968 automobile accident while he was driving in France that resulted in the death of woman. The Romney crime machine tried to pin the blame ofn the other driver. I hope the whole one-million viewers were there for that report. And now we know what size audience “Hardball” garners when it’s on once at 7:00 pm Eastern time, close to one-million total.

  • Love Potion 9

    If we went pback in time like Austin Powers (1969), would MSNBC report Uncle Teddy’s Chappaquiddick incident an act of real heroism since he (eventually) reported it? No doubt their lead story that evening would be HUGE gaffe in Romney Foreign trip; he opened a door in Paris with his left hand, the horror – details to follow.

  • Suikostinger

    @Love Potion

    You mean like how Fox News makes non stories out of everything Obama does….?

  • Ratboy

    heres one Jeff forgot to post from ThinkProgress!! :lol: :lol:

    Soros-Funded Propaganda Machine Think Progress Falsely Claims Global Warming Melted Street Lights in Oklahoma

    So eager are the shills at the George Soros-funded far-left website Think Progress to find evidence of global warming that on Thursday they falsely blamed melting street lights in Stillwater, Oklahoma, on the heat.

    Even as residents swelter in the relentless heat, Oklahoma Senator James Inhofe continued his tirade about man-made global warming during a Senate hearing yesterday, saying the science had “collapsed.”

    It appears the only thing collapsing are the street lights.

    That was in an article published Thursday hysterically titled “In Oklahoma, It’s So Hot The Street Lights Are Melting.”

    If you go to that link now, you’ll find a completely different story with the headline “UPDATE: In Oklahoma City, It’s So Hot And Dry There’s Mandatory Water Rationing.”

    Way down at the bottom is this:

    UPDATE: After we published this piece, we saw reports from people on the ground in Stillwater that the melting streetlights were due to a nearby fire. The person who took the photo, Patrick Hunter, described the scene: “Being the person that actually took this photo, I’d say that this was due to a fire semi-close by coupled with the unbelievable heat we are experiencing. Still an amazing photo and not fake as many are saying on here. Enjoy!”

    They are some fine journalists at that Soros-funded propaganda outlet, aren’t they?

    Unfortunately, as so often happens with the garbage at TP, it makes its way to other left-wing publications.

    Buzzfeed’s Matt Stopera bought this nonsense hook, line, and sinker writing his own piece “It’s So Hot In Oklahoma That Street Lights Are Melting.” Gawker fell for it, too. So did Yahoo!.

  • Sicilian Papa

    The lefties love to talk about Romney being rich. At least he made his money in private business.

    Obama made his money through Government. His books wouldn’t be worth the paper they are written on if he didn’t make it big in Government. He and his Maria Antonette wife live a lavish lifestyle. She takes expensive trips with large entourages. She spares no expense. All through Government.

    What has Obama ever produced? Did he start a company? Did he invent something? Did he ever make a dollar in private business? Did he ever have to make a payroll? Did he ever build anything with his own hands?

    A real man of the people?

  • Letmethink

    Looks like Early Start/Starting Point and Erin Burnett still can’t get their numbers up. I try to watch Burnett from time to time. Not sure what it is. She is intelligent and very pretty but she doesn’t have the “it” that makes me want to watch her. She just seems so misplaced there. She was good reporting the stock market on MSNBC in 5 minute spots but this doesn’t look like it was a good fit for her.

  • Suikostinger



    Second video starts at 1:40. Romney says to the 2002 Olympians….”You Olympians however know that you didn’t get here solely on your own power”

    They both talk about working together to achieve greatness. Obama talks about how different people contribute in our society (roads, bridges, fire safety, etc.) while Romney speaks about how different people contribute in make great Olympians. Different details but the same message: Not 100% personal initiative but teamwork. Yet Obamas speech bad….Romneys……?

  • Sicilian Papa

    The lib. media and the Obama people savage Romney for being out of touch with the common man.

    Beside blowing doobies with his buddies what does Obama know about the common man. He never did a hard days work in his life. Walking around with his clip board community organizing, well, that must have been exhausting.

  • Letmethink

    I am not sure why Romney’s wealth is such an issue. I want a president who has been successful and knows how to run a business. I would, however, as I posted earlier–love for ALL politicians to open up their taxes. Not just the President. They are all co-equal branches of the government. If the President and Presidential candidates needs to produce their tax records, the congress should also. They are all—both sides–some of the biggest crooks and are feasting ravenously at the tax payer trough.

  • lbsles

  • Sicilian Papa



    You are talking about sports! My uncle Willie Pep was a Hall of Fame fighter. He had trainers and managers but when it came time he was alone in the ring. He won 241 professional fights, a record. He paid all those people to take care of him and prepare him.

    He died from Alzheimers. At the end he didn’t know who any of us were. He paid the price alone for all his fights not the Government.

  • Tony

    Wow, Fox & Friends is not doing well. Less than 900K viewers.

  • lbsles

    Obamanomics: The Depression is Here — It’s Just Invisible

    Holy sh*t. The media is turning, slightly, against Obama and are reporting what much of us, and Joe Biden know: we’re in an Obama Depression.

    The Great Depression that Federal Reserve Chairman Ben Bernanke claims to have averted has been part of the background radiation of our economy since at least 2008.

    It’s just that like radiation — it’s invisible.

    We’ve called it the recovery, the jobless recovery, the slogging recovery and more recently the fading recovery. We’ve measured modest growth in our nation’s gross domestic product to record that our so-called Great Recession ended in June 2009. And now we are saying that if this disappointing growth suddenly disappears, as currently feared, we will be in a new recession.

    There is nothing more depressing than hearing about a new recession when you haven’t fully recovered from the last one. I take heart in suspecting that in a still-distant future, historians will look back with clarity and call this whole rotten period a depression.

    The precise definition of a depression, of course, remains as debatable as anything else in the field of economics. By some definitions, it is a long-term slump in economic activity, often characterized by unusually high unemployment, a banking crisis, a sovereign-debt crisis, surprising bankruptcies and other horrible symptoms we can find in the headlines almost every day.

    Read more: http://www.marketwatch.com/story/the-depression-is-here-its-just-invisible-2012-08-01?reflink=MW_GoogleNews&google_editors_picks=true

  • Sicilian Papa

    The Government never helped Willie Pep to be successful. If anything Willie paid a lot of taxes to help support the system. Though it is true he used to use the roads to run on. So the Government did help with his training.

  • lbsles

    Ex SEIU President Indicted for Stealing from Union Workers

    These are Obama’s people and their agenda is his agenda…steal money from others.

    Not long ago, Tyrone Freeman was a rising star in the national labor movement, already the head of California’s biggest union local and a force in Democratic politics from Los Angeles toWashington, D.C.

    Freeman’s quick climb up the ranks of the powerful Service Employees International Union burnished his reputation as an advocate for the disadvantaged, a man who helped improve the lot of some 190,000 workers paid about $9 an hour to care for the infirm.

    On Tuesday, though, Freeman was indicted on federal charges of stealing from those workers to enrich himself — even billing the union for costs from his Hawaiian wedding. The 15-count indictment, which also contains allegations that he violated tax laws and gave false information to a mortgage lender, carries combined maximum prison sentences of more than 200 years.

    The charges resulted from a nearly four-year investigation by the U.S. Department of Labor, FBI and Internal Revenue Service that grew out of a series of Times reports on Freeman’s financial dealings as president of SEIU Local 6434. The ensuing scandal cost Freeman his job and spread through the SEIU, leading to the ouster of several other California officials as well as the president of the union’s biggest Michigan local.

    Read more: http://www.latimes.com/news/local/la-me-seiu-indictment-20120801,0,6775563.story

  • Sicilian Papa

    Correction: 229 wins 11 loses 1 draw

  • Ratboy

    :lol: :lol: :lol: OMG Suiki!! You have got to be kidding!!!

    Romney talked about the parents and coaches or KIDS as they trained to lead into a THANK YOU to those parents and coaches NOT to take the credit away from the kids and give it to the parents and coaches!! Obama on the other hand said Hey you aint so smart there are a lot of smarter people than you!! But maybe in your case………………………………………………..

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