London Olympics Post 6th Straight Night of Viewership and Ratings Gains Over 2008 Beijing Games
via press release:
|LONDON OLYMPICS POST 6TH STRAIGHT NIGHT OF VIEWERSHIP AND RATINGS GAINS OVER 2008 BEIJING GAMES|
|30.8 Million Viewers Last Night is 4th Straight Night of London Olympics with More than 30 Million Viewers, and 5th in 6 Nights
Viewership is Most for the First Wednesday for any Non-U.S. Summer Olympics in 36 Years
34.8 Million Average Viewers and a 19.3/32 Household Rating for the First 6 Nights of the London Olympics is Most for any Non-U.S. Summer Olympics in 36 Years
17.9 Household Rating Tops First Wednesday Night from Both Beijing and Athens
7.3 Million Watch NBC’s Daytime Show; 6.3 Million Tune in to Late Night
|LONDON – August 2, 2012 – Each night of the 2012 London Olympics to date have drawn higher viewership and household ratings than the first six nights of the 2008 Beijing Olympics and the 2004 Athens Olympics, the last European Summer Olympics, according to official national data provided by The Nielsen Company.
Last night’s coverage, which featured two more gold medals in the pool for the U.S. (Nathan Adrian in the 100m freestyle and the women’s 4x200m freestyle relay), and Danell Leyva taking bronze for the U.S. in the men’s gymnastics all-around, drew 30.8 million viewers, the most-watched first Wednesday of any non-U.S. Summer Olympics in 36 years (Montreal 1976).
Last night’s primetime coverage on NBC (8-11:26 p.m. ET/PT) earned a 17.9/30 national rating/share, seven percent higher than the first Wednesday night of the Beijing Olympics (16.7/28), and three percent higher than the first Wednesday night in Athens in 2004 (17.3/29), the last European Summer Olympics.
NBC’S DAYTIME AND LATE NIGHT VIEWERSHIP SOARS:
SIX-NIGHT METERED MARKET AVERAGE:
NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.
For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com
For press information, bios, photos and releases, please go to: NBCSportsGroupPressBox.com