TV Ratings Wednesday: Olympics Coverage Continues to Crush The Competition + ‘Big Brother’ Hits Season Low & ‘Final Witness’ Dips


Adults 18-49: Rating/Share 9.7/28 1.4/4 1.3/4 0.8/2 0.7/2 0.3/1
Adults 18-34: Rating/Share 7.5/24 1.4/5 0.8/3 0.6/2 0.7/3 0.2/1
Total Viewers (million) 30.560 3.595 4.560 2.779 2.103 0.933

NBC was the #1 network with adults 18-49 and with total viewers.

On NBC,  coverage of the XXX Olympic Games earned a 9.7 rating from 8-11 PM. The final ratings released this afternoon will include the 11PM-midnight hour.  This is up 3% from the same night of  the Beijing games. Overall, the 2012 London Olympics are up vs. the 2008 Beijing games by 7% in Adults 18-49 and 13% in Total Viewers.

On CBS, Big Brother earned a 1.9 18-49 rating, down a tenth after last week’s 2.0 and a season low.

On ABC,  Final Witness scored a 0.8 rating, down two tenths from last week’s 1.0 among adults 18-49.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, August 1, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC XXX Summer Olympics (8-11PM) 9.7 28 30.560
CBS Big Brother 1.9 6 5.271
ABC The Middle -R 0.8 3 3.180
FOX So You Think You Can Dance (8-10PM) -R 0.7 2 2.104
CW Supernatural -R 0.3 1 1.002
8:30PM ABC Suburgatory -R 0.7 2 2.506
9:00 PM CBS Criminal Minds -R 1.1 3 4.45
ABC Modern Family -R 0.9 3 2.902
CW Supernatural -R 0.3 1 0.865
9:30PM ABC Modern Family -R 1.0 3 2.859
10:00PM CBS CSI -R 0.8 2 3.958
ABC Final Witness 0.8 2 2.615

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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