TV Ratings Wednesday: Olympics Coverage Continues to Crush The Competition + 'Big Brother' Hits Season Low & 'Final Witness' Dips

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August 2nd, 2012


Adults 18-49: Rating/Share 9.7/28 1.4/4 1.3/4 0.8/2 0.7/2 0.3/1
Adults 18-34: Rating/Share 7.5/24 1.4/5 0.8/3 0.6/2 0.7/3 0.2/1
Total Viewers (million) 30.560 3.595 4.560 2.779 2.103 0.933


NBC was the #1 network with adults 18-49 and with total viewers.

On NBC,  coverage of the XXX Olympic Games earned a 9.7 rating from 8-11 PM. The final ratings released this afternoon will include the 11PM-midnight hour.  This is up 3% from the same night of  the Beijing games. Overall, the 2012 London Olympics are up vs. the 2008 Beijing games by 7% in Adults 18-49 and 13% in Total Viewers.

On CBS, Big Brother earned a 1.9 18-49 rating, down a tenth after last week's 2.0 and a season low.

On ABC,  Final Witness scored a 0.8 rating, down two tenths from last week's 1.0 among adults 18-49.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, August 1, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC XXX Summer Olympics (8-11PM) 9.7 28 30.560
CBS Big Brother 1.9 6 5.271
ABC The Middle -R 0.8 3 3.180
FOX So You Think You Can Dance (8-10PM) -R 0.7 2 2.104
CW Supernatural -R 0.3 1 1.002
8:30PM ABC Suburgatory -R 0.7 2 2.506
9:00 PM CBS Criminal Minds -R 1.1 3 4.45
ABC Modern Family -R 0.9 3 2.902
CW Supernatural -R 0.3 1 0.865
9:30PM ABC Modern Family -R 1.0 3 2.859
10:00PM CBS CSI -R 0.8 2 3.958
ABC Final Witness 0.8 2 2.615

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Tessa

    @Whitewalkers I doubt the drop in the Olympics coverage contributed anything to Supernatural’s success. The show has a niche audience that follows it everywhere and even its casual audience has little overlap with sports fans.

  • Kaylie

    @Supernatural fan… Nikita gets over 1 million viewers in repeats too.

    GO SPN!! CBS shouldve aired a TBBT repeat.

  • TimsDale4ever

    I know they are repeats but those numbers still suc-k for SUPENATURAL. I’m not getting all the hype???????? .3s – -really?

  • jt

    For tonight- I would expect the Olympics for a big bounce because… no spoilers:)

  • RJ

    Considering the drop in Modern Family this week, Final Witness didn’t do too awful.

  • MC

    I haven’t watched one night of the Olympics…what’s the point Yahoo let’s us know who won way before it airs on television. Now, Big Brother on the other hand…I wouldn’t miss. Summer’s guilty pleasure.

  • Joseph

    Tonight (August 2nd) could be the most-watched night yet of the Olympics because:

    (1) Two Americans (Aly Raisman and Gabby Douglas) are expected to contend among themselves for gold in the women’s gymnastics individual all-around event;

    (2) Micheal Phelps and Ryan Lochte will likely have their last head-to-head race in the men’s 200 meter individual medley swimming race, and,

    (3) American Kayla Harrison has made it to the finals in her weight class in judo. Although the NBC Sports Network (formerly Versus) was to carry it live, don’t be surprised if it’s repeated on NBC’s prime-time coverage, especially if Harrison wins gold.

    These three potentially golden moments could cause a spike in NBC’s ratings tonight.

  • Tessa

    Lurk more around here and you’ll figure it out. ;)

  • Jack

    The promos for Chicago Fire and Revolution look good.

  • Hadesa

    I would expect SPN to shed some of those viewers in Finals.


    In overnights it has but it has usually adjusted down in viewers same as SPN has previously. Nikita’s repeat numbers have been fine this summer no better or worse than the rest of the line up.

  • Fleur

    I, for one, changed the channel when beach volleyball came on (for me it was at 8:00 pm). I’d rather have seen the gymnasts from other countries or something equally as scandalous.

  • TomSFBay

    Overall, I think NBC has done a pretty good job covering the Olympics this year. The fluff stories have been significantly toned down.

    However, if I had one thing to suggest, I would like to see a highlights show during the broadcast which covers other events which they’re not televising.

  • Austin Lauran

    Would it be possible for Modern Family and The Middle to beat American Idol and Sunday Night Football as the highest rated shows on TV at the end of the 2013-2014 TV season? I know it won’t happen this upcoming TV season, but it could happen in the future. If Modern Family and The Middle ever beat The Big Bang Theory and Two and a Half Men as the highest rated comedies of TV next season, would it still be possible for both shows to be the highest rated shows on TV at the end of the 2013-2014 TV season? Modern Family has a higher chance of beating Two and a Half Men as the second highest rating comedy this upcoming season (both in the 18-49 demo and total viewership) and The Middle doesn’t.

    Anyways, The Middle will never get the same ratings that Modern Family has and it won’t ever get as much attention compared to Modern Family. A lot of people don’t really care about that show. Is it because it’s like those family sitcoms that have been on CBS, Fox, ABC, and NBC for a while? Why does Modern Family get more attention than The Middle?

    It’s been a couple of years since a scripted show on CBS, ABC, or NBC was the number one show on TV. What happened to the days that scripted shows on those 3 networks were some of the highest rated shows on TV? It would be great to see a scripted show on CBS, Fox, ABC, or NBC be the number one show on TV.

  • alffan

    Big Brother has been great this year. I like the coaches concept. I just hope the voting public votes it down. My guess is the long time BB watchers want to see Boogie in the game. I don’t…

    I loved how Frank got backdoored last night… let’s not change the game. The producers have a habit of doing that.

  • Joseph

    Yup , tonight should be big again for NBS , already Gabriel has won the Gold for all around , and there are already 3 golds in swimming with one rare that will be done in a few minutes , plus Phelps now has his another Gold with a chance for 2 more coming up on Friday.

  • thesnowleopard

    Wait…seriously? SPN got over a million? And a 0.3 both times? I know those are overnight numbers, but still. Look at how badly everything else on the CW is doing against the Olympics. Did the show get preempted somewhere?

    If those numbers hold up, they could show that SPN might actually increase its audience come fall.

  • Supernatural fan

    @kaylie Oh yeah i forgot about Nikita.
    Nikita and Supernatural have been the best performers for the CW, im glad both got renewed and hoping for many more seasons of them both. I know .3 aint amazing but, i mean come on, its the CW and i think there generally quite happy with it

  • joethehobo


    Did you seriously just spoil who wins the gold tonight in a thread about last night’s ratings? Believe me, I’m the first one to tell people if they don’t want something spoiled, don’t look in an obviously spoiled thread, but this was just uncalled for. Please don’t post spoilers in this kind of thread. This thread is about ratings. I, and I’m sure others, didn’t think we had to ignore these these threads, too, if we didn’t want tonight’s events spoiled.

  • rick

    I’ve tried but between almost any online news site, Facebook, radio stations etc it’s almost impossible not to hear olympic results. People knowing the results ahead of time hasn’t hurt the numbers though.

  • Nick

    @Austin Lauran.

    2011-2012 Live+SD Season averages:

    MF: 5.05
    The Middle: 2.6
    Idol: 5.34
    SNF: 7.99
    TBBT: 4.97
    TAAHM: 4.96

    With Idol’s downward spiral likely to continue, it’s safe to assume Modern Family will be second to SNF :-D

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