TV Ratings Wednesday: Olympics Coverage Continues to Crush The Competition + 'Big Brother' Hits Season Low & 'Final Witness' Dips

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August 2nd, 2012


Adults 18-49: Rating/Share 9.7/28 1.4/4 1.3/4 0.8/2 0.7/2 0.3/1
Adults 18-34: Rating/Share 7.5/24 1.4/5 0.8/3 0.6/2 0.7/3 0.2/1
Total Viewers (million) 30.560 3.595 4.560 2.779 2.103 0.933


NBC was the #1 network with adults 18-49 and with total viewers.

On NBC,  coverage of the XXX Olympic Games earned a 9.7 rating from 8-11 PM. The final ratings released this afternoon will include the 11PM-midnight hour.  This is up 3% from the same night of  the Beijing games. Overall, the 2012 London Olympics are up vs. the 2008 Beijing games by 7% in Adults 18-49 and 13% in Total Viewers.

On CBS, Big Brother earned a 1.9 18-49 rating, down a tenth after last week's 2.0 and a season low.

On ABC,  Final Witness scored a 0.8 rating, down two tenths from last week's 1.0 among adults 18-49.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, August 1, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC XXX Summer Olympics (8-11PM) 9.7 28 30.560
CBS Big Brother 1.9 6 5.271
ABC The Middle -R 0.8 3 3.180
FOX So You Think You Can Dance (8-10PM) -R 0.7 2 2.104
CW Supernatural -R 0.3 1 1.002
8:30PM ABC Suburgatory -R 0.7 2 2.506
9:00 PM CBS Criminal Minds -R 1.1 3 4.45
ABC Modern Family -R 0.9 3 2.902
CW Supernatural -R 0.3 1 0.865
9:30PM ABC Modern Family -R 1.0 3 2.859
10:00PM CBS CSI -R 0.8 2 3.958
ABC Final Witness 0.8 2 2.615

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • tia

    spn fantastic numbers for a new night and up against the olympics. 0.3 says spn audience just followed it to wednesday and are loyal to it. for its the same numbers it gets every week. very steady. very steady. now lets hope s8 adds to those numbers in october.

  • Nick

    Final Witness will probably come back. Sort of a we-didn’t-cancel-all-of-our-new-____s renewal. Kinda like FOX did this past year with Touch and ABC did the year before with Body of Proof.

  • Nick

    Sorry I meant Happy Endings not Body of Proof.

  • Densino

    lol at the Supernatural Spin

    0.3 is awful
    Should have been cancelled years ago.
    Luckily its on the lowest rated network otherwise it would’ve been lucky to make it past a 3rd season

  • DryedMangoez

    The only must see event from last night’s coverage was Nathan Adrian’s win. And NBC didn’t even hype it up, instead doing the feature on the Aussie swimmer. But still the numbers are huge and up from Beijing despite Twitter and the internets.



    I think The Big Bang Theory will be ahead of Modern Family next season, but we will see. ;)

  • Mark Wood


    You have no way (no one does) to know how a show on one network would perform on another. Typically if your on a highly watched network and you move to a smaller one your show will lose viewers. You move from a smaller network to a bigger one your numbers increase. But it’s also impacted by demographic of network, when it airs, ect ect.

    The only rational point you make is that SPN would be lucky to make three years. Actually it was lucky to make three years on the CW, as it’s ratings in year two and three in relationship to the rest of the network was much worse then it’s been in seasons 4-7. And since most shows don’t make a 2nd year you can rationally state any show is lucky to make three on any network.

  • Maurice

    The Olympics are looking extremely high this year than usual. This is now 6 straight nights of clearing 30 million viewers. That’s very hard to do since the Olympics airs every night so people don’t get a break from it.

    I’m very interested to see how Track & Field does as the event is in its best shape since the late 90s. I think T&F could own in Rio as these new stars will have bigger names by then. T&F starts tomorrow I believe.

  • layla

    go supernatural!! 2 episodes regardless of repeat or not is wonderful! cant wait for oct 10! arrow and supernatural!

  • thesnowleopard

    I’m not sure what part of “summer” and “reruns” confused you, but a 0.3 is better than some of the network’s first-run shows are getting this summer. So, yeah, those are good numbers for SPN. Since the ratings aren’t about popularity, anyway, I don’t see what SPN’s raw numbers versus other networks have to do with anything.

    It’s all relative. If CSI had got a 0.8 and less than four million with a first-run episode last season, Miami wouldn’t have been the first CSI to get axed. Yet, I don’t hear anybody saying that CSI should get axed because it got that number this week. Why? Because it’s a repeat and it’s up against the Olympics.

  • Tom in SF

    The time is right. That’s why I think the Olympics are doing well. With a dearth of quality programming and most immediacy of programming killed by the DVR, we’re craving programs that make us excited and need to be watched in that moment — or at least within the day. To me, the Olympics have never seemed so fresh and so different from anything else on television.

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