NBC Olympics’ Experiencing Unprecedented Digital Traffic & Engagement During London Olympics
via press release:
|NBC OLYMPICS’ EXPERIENCING UNPRECEDENTED DIGITAL TRAFFIC & ENGAGEMENT DURING LONDON OLYMPICS|
|75 Million Total Videos Streamed, Up 182% vs. Beijing in 2008
34 Million Live Streams, Up 333% vs. Beijing
744 Million Page Views, Up 160 Million from Beijing
NBC Olympics Live Extra & NBC Olympics apps Peaked at No. 1 & 2 as Top Free Apps for iPhone & iPad on App Store
6.2 Million Devices Verified by Cable, Satellite and Telco Customers
|LONDON – August 3, 2012 – NBC Olympics’ digital coverage of the Games of the XXX Olympiad is generating unprecedented traffic and engagement across its digital platforms NBCOlympics.com and the NBC Olympics Live Extra and NBC Olympics apps.
Across the online, mobile and tablet platforms, there have been 75 million total video streams, 34 million live streams (already more than the entire Beijing Olympics), 744 million page views, and 31.5 million unique users (web only). There have also been more than six million downloads of the NBC Olympics Live Extra and NBC Olympics apps, peaking at No. 1 and No. 2 as the Top Free apps for iPhone and iPad on App Store.
Cable, satellite, and telco customers have verified 6.2 million devices either on NBCOlympics.com or on the NBC Olympics Live Extra app. This is believed to be the most device verifications ever for a single event in TV Everywhere history. There are approximately 100 million multi-channel homes in the U.S.
Five Olympic events so far have surpassed one million live streams led by Tuesday’s women’s gymnastics team gold medal final (1,462,834) that saw Team USA win gold. Thursday produced two events over one million when Michael Phelps defeated the field, including Ryan Lochte, to win gold in the men’s 200 IM (1,192,812), and Gabby Douglas won the women’s All-Around gold medal (1,096,319). The top five is rounded out by Monday’s men’s gymnastics team gold medal final (1,067,679) and Tuesday’s swimming gold medal final that saw Michael Phelps become the most-decorated Olympian of all time (1,010,416). Four of the five (yesterday’s swimming final being the exception) were streamed only to cable, satellite and telco customers who verified their accounts.
“We believed heading into these Games that if we could surround the consumer with as many touch points as possible — such as live streaming every athletic competition online, on mobile and on tablet — then we could increase consumption and engagement, not only on digital, but on television as well,” said Gary Zenkel, president, NBC Olympics. “The result has been record-setting viewership, traffic and engagement on all of our platforms. We could not be more satisfied and are looking forward to continuing to extend access to these incredible Games on multiple screens.”
Following are highlights of NBC Olympics’ digital coverage of the 2012 London Olympics (through August 2):
TOTAL VIDEO STREAMS
LIVE VIDEO STREAMS
MOST-WATCHED OLYMPIC LIVE STREAMS
(All were streamed only to cable, satellite and telco customers who verified their accounts, except Michael Phelps’ 200IM gold medal victory on Aug. 2, 2012)