TV Ratings Thursday: XXX Summer Olympic Games Strike Gold Again, ‘Wipeout’ Hits Series Low

 

Scoreboard NBC CBS UNI ABC FOX CW
Adults 18-49: Rating/Share 11.2/32 1.4/4 1.3/4 1.0/3 0.6/2 0.2/1
Adults 18-34: Rating/Share 8.7/29 0.8/3 1.4/5 0.8/3 0.5/2 0.2/1
Total Viewers (million) 35.697  4.780 3.501 3.106 1.597 0.583


NBC was the number one network among adults 18-49 and total viewers.

On NBC,  coverage of the XXX Olympic Games earned an 11.2 18-49 rating from 8-11 PM, up 8% from Summer Olympics the same night four years ago in Beijing . The final ratings released this afternoon will include the 11PM-midnight hour. Thus far, the London Olympics are up vs. the 2008 Beijing games by 7% in Adults 18-49  and 14% in Total Viewers through seven nights.

On CBS, Big Brother earned a 1.9 18-49, down three tenths from last week’s 2.2 rating.

On ABC a new episode of Wipeout at 9PM earned a series-low 1.3, down almost a full ratings point after last week’s 2.2 18-49 rating.

Late-night ratings are below the primetime data.

Overnight ratings for Thursday, August 2, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC XXX Summer Olympics (8-11PM) 11.2 32 35.697
CBS The Big Bang Theory  -R 1.4 5 5.505
ABC Wipeout-R 1.0 3 3.440
FOX Raising Hope -R 0.7 2 1.690
CW The Vampire Diaries -R 0.2 1 0.712
tvbythenumbers.com
8:30PM CBS Two and a Half Men -R 1.4 4 4.838
FOX Raising Hope -R 0.6 2 1.690
tvbythenumbers.com
9:00PM CBS Big Brother 1.9 5 5.383
ABC Wipeout 1.3 4 3.835
FOX Glee-R 0.5 1 1.394
CW The LA Complex -R 0.2 0 0.455
tvbythenumbers.com
10:00 PM CBS Person of Interest -R 0.8 2 3.784
ABC Rookie Blue -R 0.6 2 2.042

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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