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TV Ratings Thursday: XXX Summer Olympic Games Strike Gold Again, 'Wipeout' Hits Series Low

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Written By

August 3rd, 2012

 

Scoreboard NBC CBS UNI ABC FOX CW
Adults 18-49: Rating/Share 11.2/32 1.4/4 1.3/4 1.0/3 0.6/2 0.2/1
Adults 18-34: Rating/Share 8.7/29 0.8/3 1.4/5 0.8/3 0.5/2 0.2/1
Total Viewers (million) 35.697  4.780 3.501 3.106 1.597 0.583


NBC was the number one network among adults 18-49 and total viewers.

On NBC,  coverage of the XXX Olympic Games earned an 11.2 18-49 rating from 8-11 PM, up 8% from Summer Olympics the same night four years ago in Beijing . The final ratings released this afternoon will include the 11PM-midnight hour. Thus far, the London Olympics are up vs. the 2008 Beijing games by 7% in Adults 18-49  and 14% in Total Viewers through seven nights.

On CBS, Big Brother earned a 1.9 18-49, down three tenths from last week's 2.2 rating.

On ABC a new episode of Wipeout at 9PM earned a series-low 1.3, down almost a full ratings point after last week's 2.2 18-49 rating.

Late-night ratings are below the primetime data.

Overnight ratings for Thursday, August 2, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC XXX Summer Olympics (8-11PM) 11.2 32 35.697
CBS The Big Bang Theory  -R 1.4 5 5.505
ABC Wipeout-R 1.0 3 3.440
FOX Raising Hope -R 0.7 2 1.690
CW The Vampire Diaries -R 0.2 1 0.712
tvbythenumbers.com
8:30PM CBS Two and a Half Men -R 1.4 4 4.838
FOX Raising Hope -R 0.6 2 1.690
tvbythenumbers.com
9:00PM CBS Big Brother 1.9 5 5.383
ABC Wipeout 1.3 4 3.835
FOX Glee-R 0.5 1 1.394
CW The LA Complex -R 0.2 0 0.455
tvbythenumbers.com
10:00 PM CBS Person Of Interest -R 0.8 2 3.784
ABC Rookie Blue -R 0.6 2 2.042

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • steve

    Huge ratings again. But not as high as Tuesday. I figured last nights would be the highest of the games

  • Whitewalkers

    I was right it was because olympics was down so much supernatural could get 0.3. Lucky supernatural as usual

  • Richards Ross

    NBC was actually the Must See TV network again on Thursday. Too bad they have one more week before they return to their low rated unwatchable comedies.

  • Rick

    Tuesday had Phelps’ 19 and fab 5 team gold it’s probably going to be the peak until closing ceremony.

  • J.G.

    I bet you the 10:30-12:00 numbers for the Olympics were huge.

  • John A

    Whitewalkers sounds like a Nikita fan. He has it in for Supernatural.

  • s0303

    wipeout really does bad against the olympics…

  • Richards Ross

    @ J.G.

    I wish the half-hours were posted here as I read on another site it peaked at a 27.2 from 10:00pm-12:00m. That’s gotta be higher than Tuesday.

  • John A

    BBT and Wipeout fell hard.

  • Whitewalkers

    John A @ this has nothing to do with nikita. Look at the olympics numbers yesterday it was way down and then for all the other days it was on. Thats why supernatural even beat vampire diaries. Yes lucky supernatural as usual

  • Ron

    Earlier in the evening there was rowing and volleyball. Gymnastics wrapped up after 11 and much of the swimming was after 930. I’m sure the 10-12 numbers will be considerably higher.

  • disney rocks

    LA Complex will be adjusted down.

  • jay

    The Olympics suck. Not even sports. Only sport is basketball. Swimming is not a sport and gymnastics is for girls. It’s glorified cheerleading

  • John A

    Shows on CW over the summer have betweem 0.1-0.3. Weeks CW havent had much competition and VD Nikita HOD repeats have had 0.2. Olympics isnt crushing CW repeats that much. And Wednesday repeats on CW have been strong all summer.

  • Charlie Sheen

    Another huge night for the Olympics, NBC has to be really happy this year. People can complain all they want about the coverage but NBC has done a great job promoting these new amateurs during the Time Trials back in late June. Gabby was already a star heading into these games, normally they would’ve had to promote her during the Olympics.

    Clearing over 40 million viewers four times in one week is just unbelievable these days.

    BB14 is just as predictable as BB13 so I’m officially no longer paying attention to it.

  • Dee

    I am so proud of Gabby, she did an amazing job. First African American girl to win all around and first girl to win with her team a gold medal also. She deserves all the praise, attention and money coming at her. You go girl!!!!!!!

  • Vshante

    @ jay, I know cocaine is one hell of a drug but ease up on it because what you just said makes no sense.

  • Mark Wood

    Whitewalker

    Might I strongly suggest you avoid statistical analysis as a job career. First the numbers reported for the Olympics on both nights are averages from 8pm to 11pm. You must have specific hour data breakdown before you can even consider the Olympics as a factor, period.

    The. Of course you must consider that between network and cable there are a huge amount if viewers that you aren’t even considering. Then you must also understand which show typically performs better during summer? As that would be the only reason to even mention VD to the equation.

    But for summer and overall reruns what show performs strongest for the CW in both viewers and adults 18-49? That would be SPN not VD, which is the CW strongest performer in originals.

    The only way to know if the Olympics is the reason SPN is so far the most watched two hours on the CW is That Nielsen does track weekly patterns from each Nielsen home. We never see that data and as such we will never be able to say that one program is the reason a show did worse or better then another for a specific week.

  • Nick

    Wipeout is down beacause the topic is similar to the Olympics I guess. People doing physical things to get famous/money.

  • NBCHasProblems

    These ratings might end up helping NBC launch their new dramas. Both Revolution and Chicago Fire look great.

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