'

TV Ratings Thursday: XXX Summer Olympic Games Strike Gold Again, 'Wipeout' Hits Series Low

Categories: '

Written By

August 3rd, 2012

 

Scoreboard NBC CBS UNI ABC FOX CW
Adults 18-49: Rating/Share 11.2/32 1.4/4 1.3/4 1.0/3 0.6/2 0.2/1
Adults 18-34: Rating/Share 8.7/29 0.8/3 1.4/5 0.8/3 0.5/2 0.2/1
Total Viewers (million) 35.697  4.780 3.501 3.106 1.597 0.583


NBC was the number one network among adults 18-49 and total viewers.

On NBC,  coverage of the XXX Olympic Games earned an 11.2 18-49 rating from 8-11 PM, up 8% from Summer Olympics the same night four years ago in Beijing . The final ratings released this afternoon will include the 11PM-midnight hour. Thus far, the London Olympics are up vs. the 2008 Beijing games by 7% in Adults 18-49  and 14% in Total Viewers through seven nights.

On CBS, Big Brother earned a 1.9 18-49, down three tenths from last week's 2.2 rating.

On ABC a new episode of Wipeout at 9PM earned a series-low 1.3, down almost a full ratings point after last week's 2.2 18-49 rating.

Late-night ratings are below the primetime data.

Overnight ratings for Thursday, August 2, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC XXX Summer Olympics (8-11PM) 11.2 32 35.697
CBS The Big Bang Theory  -R 1.4 5 5.505
ABC Wipeout-R 1.0 3 3.440
FOX Raising Hope -R 0.7 2 1.690
CW The Vampire Diaries -R 0.2 1 0.712
tvbythenumbers.com
8:30PM CBS Two and a Half Men -R 1.4 4 4.838
FOX Raising Hope -R 0.6 2 1.690
tvbythenumbers.com
9:00PM CBS Big Brother 1.9 5 5.383
ABC Wipeout 1.3 4 3.835
FOX Glee-R 0.5 1 1.394
CW The LA Complex -R 0.2 0 0.455
tvbythenumbers.com
10:00 PM CBS Person Of Interest -R 0.8 2 3.784
ABC Rookie Blue -R 0.6 2 2.042

--

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
-
You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • DTV

    GO GABBY! Great job!

  • carla

    Loved seeing Gabby win the gold. I tuned in because I read of her victory earlier in the afternoon and wanted to see it with my own eyes. I didn’t like the way NBC kept interspersing the coverage of one sport with another. Since its all on tape anyway, I wanted to see continuous coverage of first gynmastics, then swimming, then other events.

    Of course, I still watched the POI repeat, can’t miss that for anything.

  • NBCHasProblems

    The Hunger Games feel might help Revolution this fall. You can have a show that borrows slightly from another show as long as the writing is good. The X Files borrowed from Night Stalker. Revolutions promos make it look somewhat Hunger Games yet different which is good and will lead to great ratings.

  • a p garcia

    Too bad NBC has about a week to go before their unfunny comedies come back. Maybe they could make a comedy around Gabby Douglas and friends. Go On, i hear is after the olympics and I hope it is after the Olympics because I remember “The Marriage Ref” was on before the closing cerfomonies ended. My opion of GO ON is that it is a little bit better than “The Marriage Ref”, but not by much.

  • Striking Out

    Very happy for Gabby Douglas, they are going to market this girl really hard. Hopefully she and the other Fab 5 comeback for Rio in 2016. I just started to like Russian Viktoria Komova as I hope she returns too.

    I think The Revolution, Chicago Fire, and maybe Guys with Kids all benefit off the Olympic promotion. I know for sure Chicago Fire got a lot of awareness off of these games.

    Go On, Animal Practice, and The New Normal are the flops waiting to happen.

  • Ron

    @ Carla, thats precisely why they did it. If it was live we would have seen 3 hours of gymnastics with all the waiting around and breaks. But they aren’t going to air their highest rated event from 8 to 9 and then go on to other things. Who is going to stick around to watch volleyball or rowing at 11:00?

  • NBCHasProblems

    @a p garcia, Their comedies look terrible except for The New Normal. However, I can see their dramas doing well. Revolutions and Chicago Fires promos have been great.

  • CDBO

    @Jay
    screw off

  • Tessa

    So the Supernatural repeat beat every other show on the CW this week. That’s good news. Not that repeat numbers matter. At this point – considering what Pedowitz said about the show going on as long as he’s around – no rating matters to Supernatural’s longevity, only contracts and Pedowitz’s health. :D

  • Joseph

    Another strong day in the Pool ,, except a nice demo again tonight on NBC ,,

  • Chelsea

    I can’t wait to see how track & field does this year for NBC, the sport is in its strongest position for the first time since 1996.

  • Melanie

    Congrats to Gabby Douglas, I am so proud of her!!

  • Joseph

    I would not be surprised if NBC puts pressure on the organizers of the 2016 Summer Olympics in Rio to have the biggest events of the entire Games (at least to U.S. viewers) held in prime-time on the two Thursdays of the fortnight.

    After all, Thursday is the biggest night of the TV week, mainly because of all those film producers who buy commercial time to plug movies opening the next day.

  • rick

    Tuesday’s number were higher because there was more women’s gymnastics. Last night had only the individual all arounds, preceded by a lot of lower mass-interest swimming and other events.

  • cj

    Can anybody say, flashback to the 90s?

  • vanna

    Go Gabby Douglas!

  • The End

    USA now officially top of the Medal Table today. UK also in 4th place.

  • RG-X

    The over 5 million people STILL watching Big Brother concerns me for our future.

  • Andrew

    Big Brother did good being up against the Olympics. Last night was awesome and it is surely shaping up to be a great season!

  • Petar

    Today is big day USA beat China now 43-42 medals. And Michael Phelps and Missy Franklin win gold again! Missy Franklin is ONLY 17 years old and already win 3 gold medals! And will go for 4-th gold this Saturday.

    But Saturday will be THE DAY for NBC! Michael Phelps – “the king”, “the greatest one”, “the one”, will be in his last olympics final, his last swimming! Once in our lifetime or just history. Will be amazing moment. The most important moment of this olympics. Will stay for generations.

© 2014 Tribune Digital Ventures