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TV Ratings Thursday: XXX Summer Olympic Games Strike Gold Again, 'Wipeout' Hits Series Low

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Written By

August 3rd, 2012

 

Scoreboard NBC CBS UNI ABC FOX CW
Adults 18-49: rating/Share 11.2/32 1.4/4 1.3/4 1.0/3 0.6/2 0.2/1
Adults 18-34: Rating/Share 8.7/29 0.8/3 1.4/5 0.8/3 0.5/2 0.2/1
Total Viewers (million) 35.697  4.780 3.501 3.106 1.597 0.583


NBC was the number one network among adults 18-49 and total viewers.

On NBC,  coverage of the XXX Olympic Games earned an 11.2 18-49 rating from 8-11 PM, up 8% from Summer Olympics the same night four years ago in Beijing . The final ratings released this afternoon will include the 11PM-midnight hour. Thus far, the London Olympics are up vs. the 2008 Beijing games by 7% in Adults 18-49  and 14% in Total Viewers through seven nights.

On CBS, Big Brother earned a 1.9 18-49, down three tenths from last week's 2.2 rating.

On ABC a new episode of Wipeout at 9PM earned a series-low 1.3, down almost a full ratings point after last week's 2.2 18-49 rating.

Late-night ratings are below the primetime data.

Overnight ratings for Thursday, August 2, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC XXX Summer Olympics (8-11PM) 11.2 32 35.697
CBS The Big Bang Theory  -R 1.4 5 5.505
ABC Wipeout-R 1.0 3 3.440
FOX Raising Hope -R 0.7 2 1.690
CW The Vampire Diaries -R 0.2 1 0.712
tvbythenumbers.com
8:30PM CBS Two and a Half Men -R 1.4 4 4.838
FOX Raising Hope -R 0.6 2 1.690
tvbythenumbers.com
9:00PM CBS Big Brother 1.9 5 5.383
ABC Wipeout 1.3 4 3.835
FOX Glee-R 0.5 1 1.394
CW The LA Complex -R 0.2 0 0.455
tvbythenumbers.com
10:00 PM CBS Person Of Interest -R 0.8 2 3.784
ABC Rookie Blue -R 0.6 2 2.042

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • Tyson

    I already knew about the results you posted, Petar, so I’m not concerned about spoilers. Some people might complain though so be careful.

  • mattfitz

    thaks pete u dick your aptly named

  • Petar

    @Tyson

    Well i am drom europe and we watch it live.

  • Networkman

    This season of Big Brother is so corny. I was watching the Olympics but I just got finish reading a recap of the episode. How lame was it for the producers to decide that if any of the coaches hit the button that would mean all would come back as players. I think they should of let everyone decide for themselves. And even if there was only one who wanted to remain a coach that person would automatically win the money for the coaches challenge. If there were two players then they should break the group into two. Why would they even give the coaches the choice to decide if America was so strongly for them returning as players? As I stated it was intended to have these coaches join all along. This was figured out in the first week. LAME

  • Sammy

    TV must be really bad if Olympics is leading the way…

  • Sammy

    Any season of Big Brother is corny… It is shows like Big Brother that force people to watch Olympics…

  • thesnowleopard

    @Petar
    Yeah, and dinosaurs were going to be the New Black when Terra Nova came out. See how that worked out.

    There’s no real way to tell how Revolution will do and I’d no more make a prediction on it than I did with Grimm. However, recent ‘high concept’ sci-fi shows have foundered on their inability to tell a compelling, original story that kept viewers past the mid-winter break, as well as large budgets that precluded survival on mediocre ratings. Potentially cool concepts have been dragged down by illogical worldbuilding, soapy plots and whiny teens.

    Some shows like The Walking Dead and Falling Skies have succeeded, but it’s usually in spite of those problems. Revolution looks as though it’s coming in with some fairly serious worldbuilding issues (The whole “Losing electricity makes us Robin Hood” thing is…eh…dumb) and extremely bland characters. Not a good sign. On the other hand, the aforementioned shows have done well, at least in part, by having some interesting characters. And that’s not something you can always see from the trailer.

    But the bar is going to be set high for Revolution, if the budget is as extravagant as it looks. So, unless it overperforms or keeps its budget low, its fate is more likely to be TN-like than TWD-like.

  • ErieShark

    NBC’s coverage has ZERO to do with the ratings. It is all about the athletes. The coverage is as annoying as the poltical ads. It is cloying, wooden, predictable, and boring.

    Phelps and Gabby are the ratings grabbers.

    I wish someone would tell NBC to just let us watch with some informed commentary…we can do without Bob Costas and the crew. The expert commentary though is well done, for the most part.

  • Ultima

    @ErieShark
    I wish someone would tell NBC to just let us watch with some informed commentary…

    They do, you just have to go online and watch it…

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