via press release:
VELOCITY’S JULY RATINGS ARE A DRIVING FORCE WITH MALE AUDIENCE
-- Velocity Garners Stellar Ratings in July with Double-Digit Growth in Key Demos--
(Silver Spring, Md.) – Velocity produced outstanding ratings for the month of July seeing major growth in a number of key demos in both prime and total day. The network achieved double-digit gains with P25-54, M25-54 and M18-49. For the month, Velocity saw the largest delivery gains with M25-54 with +52% in prime helping the network gain traction in the prime standings with M25-54.
The week of July 16th marked Velocity’s best week ever in all key demos outranking its competitors, beating CNBC, ESPNews, Golf Channel, G4, MLB Network, NFL Network and NBA TV among, M25-54. The strong showing for the week made Velocity a top five, ad supported network in prime with M25-54 concentration. Popular series, WHEELER DEALERS drove the ratings for the week garnering the highest nightly ratings ever on Wednesday, July 18th in delivery for P25-54, M25-54 and M18+. With the help of MECUM AUCTIONS another series favorite, Saturday, July 20th was the highest rated night ever for the network in HH ratings and delivery and P2+ in delivery.
Other Highlights Include:
July 2012 vs. July 2011: Primetime Delivery:
P 25-54: +35%
M 25-54: +52%
July 2012 vs. July 2011: Total Day Delivery:
P 25-54: +45%
M 25-54: +53%
Source: Nielsen. Live+SD. Time-Period Data.
Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the upscale men’s cable network that provides thrilling HD programming for its viewers. Velocity programming is diverse, intelligent and engaging, with series and specials representing the best of the automotive, sports and leisure, adventure and travel genres. Formerly HD Theater, the fully HD network is available in approximately 40 million homes. For more information on Velocity, please visit Velocity.tv, on Facebook at facebook.com/VelocityTV or on Twitter@VelocityTV1