What Can New NBC Shows Expect From Olympics Promotion? Not Much, If 2008 Is Any Guide

Those who expect ratings success for the new NBC shows because of the promotion during the Olympics have very short memories.

Who can forget the new NBC shows for Fall 2008 that were promo’d during the 2008 Beijing Olympics? (which ended 2 weeks closer to the season premiere week than the London Olympics will)

Apparently everyone.

All were canceled without any of them even getting a full season order.

My Own Worst Enemy (the Christian Slater curse is born!) lasted 9 episodes
Knight Rider, lasted 17 episodes
Kath & Kim, lasted 17 episodes
America’s Toughest Jobs (reality, started late August, season/series finale Oct)
Crusoe (started after ATJ) lasted 12 episodes.

So much for the value of Olympic promotion.

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