Soap Opera Ratings: 'Days of our Lives' Up in Households and Total Viewers

Categories: '

Written By

August 4th, 2012

Soap Opera Ratings for the week of July 23-27, 2012

via Soap Opera Network:

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,329,000 (-60,000/-449,000)
2. B&B 3,049,000 (-91,000/+61,000)
3. DAYS 2,481,000 (+103,000/+31,000)
4. GH 2,432,000 (-13,000/-77,000)


1. Y&R 3.2/10 (same/-.2)
2. B&B 2.2/7 (-.1/same)
3. DAYS 1.8/5 (+.1/+.1)
3. GH 1.8/5 (same/same)


Women 18-49 Viewers
1. Y&R 874,000 (+22,000/-87,000)
2. B&B 646,000 (+16,000/+58,000)
3. GH 551,000 (+4,000/-146,000)
4. DAYS 540,000 (+87,000/-133,000)

Women 18-49 Rating
1. Y&R 1.4/9 (+.1/-.1)
2. B&B 1.0/6 (same/+.1)
3. GH 0.9/5 (same/-.2)
4. DAYS 0.8/5 (+.1/-.2)





Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • JayTN

    MBmomof3…this is carried over from last week’s thread. You asked if I had seen any profit/loss figures for ABC Daytime. The answer is no. The only reason I saw the numbers for CBS Daytime (going from $50 million loss to making $100 million after dumping “Guiding Light” and “As the World Turns”) is because CBS CEO Les Moonves mentioned them in an interview. Most people don’t see the profit/loss figures for a network unless they themselves mention them.

    Conspiracy theorists by squawk that ABC isn’t releasing any profit/loss figures because they aren’t making as much money as they thought they would by dumping their own two soaps, but it could be a more pedestrian reason. Perhaps not enough time has passed…it hasn’t even been a year since “All My Children” went off the air and roughly just six months since “One Life to Live” ended…for ABC to get a clear picture of their daytime financial situation.

    To add my 2 cents to TV Gord’s comments about networks standing behind their shows (also at the end of last week’s thread)…obviously the networks will stand behind their shows until they don’t. This goes without saying. I probably would not use the specific term ‘stand firmly behind’, instead opting for the word ‘supports’, which give everyone a little wiggle room. Just like GH, I believe that ABC would cancel “The Chew” in a minute if they were not comfortable with its performance. With that being said, I believe that “The Chew” is ‘safe’ until the end of the 2012-13 TV season. After that is a mystery, for now.

  • Debsafan

    The only soap I watch with any interest at all is Y&R and it’s not very good anymore. I still watch DOOL, GH and B&B. But I really couldn’t tell you whats going on. Just seems like a lot of the same old same old. If something isn’t done with the bad writing on all these shows we are going to be stuck with cooking and games shows for the rest of our lives.

  • jason

    The drop for GH can be summed up easily.

    1) No Heather, Anna or Luke.

    2) Focus on the Joe Jr., Trey and Christina story (garbage), Dante and Lulu, Sonny and Jason.

  • Shelly

    I agree Jason! I was really hoping for less mob stuff but now it seems they’re diving deeper. Right now, I can take it or leave it. The infusion of the OLTL characters just isn’t doing it for me because we’ve lost the family connections that made that show so special (possible exception Michael/Starr story, they have great chemistry). GH is just going in too many directions and doesn’t seem to have focus. Lack of Q family time is driving me nuts…

    I’m really worried about the future of Y & R. In another year it will be unrecognizable.

  • Brad

    Here is an interesting article. It talks about how ABC Daytime ratings are hurting EVEN WITH LOWER PRODUCTION COSTS THAN THE SOAPS. Looks like ABC is not (Laughing all the way to the bank with The Chew) as some have been speculating.


  • Richard

    Some of you keep complaining about the negative talk about GH but keep bashing the replacement shows.

    What I don’t understand, you seem to gloat in the fact that the replacement shows don’t have stellar ratings, but what you never seem to address is this.

    YOu guys live in a dream world that the soaps ratings were better. If they are or were so much better than why were the networks drowning in expenses for them. And why were they so looking to replace them these last few years — not just ABC but NBC.

    The fact is that nothing that esp. ABC and NBC have been doing is whether it be their soaps or their talk shows, etc. are doing that great. And faced with the alternative even if they are not doing that well any network president has got to go with what costs less.

    You can continue to live in your fantasy world but because of all the excuses you guys keep giving — more competition, more people watching other ways, etc. — it all plays in to the problem. And forces the networks to have to play the money game.

    The only other option that they have is to put the soap operas on a talk show budget just to shut folks up. And I bet there would be some of you who would tune in to GH to sit there and watch Robin Mattson read names out of the phone book. If they keep cutting the budget over and over and over again which they will have to if the ratings keep falling — as they continue to prove to do from year to year.

    Just pointing out that the ratings aren’t that great is not going to change the fact that the soaps were replaced for a reason — high costs with low ratings. With the replacement shows they have the low ratings but they get the extra benefit of low costs.

    And I’ll ask you a point blank question — you keep throwing up that the networks should be grateful for veiwer loyalty instead of basing it on the dollar.

    Well where was viewer loyalty when the soaps were on. If half the people who came out of the wood work to complain when they got cancelled had been watching all along then maybe the shows would not have been cancelled. You guys keep bragging about all those viewers that showed up in the final weeks. If they had been watching all alone then the shows might not have been cancelled.

    It just sounds many times like a bunch of sour grapes to me. The networks have other shows to think about, they have other shows who have working people they have to keep employed, and they have to pay their bills and answer to their stockholders.

    They can’t keep a high priced show sitting around on the schedule when it is not pulling its weight — just so that some people might decide to tune in for the conclusion of a story but didn’t bother to stick around on a day to day basis. They don’t have to cover the bills for the show just at the end of a story or for a special event — they have to pay those bills every single day.

    Say what you want about the replacement shows and I have never seen any of them but The Chew — but they are cheaper. And they are a whole lot easier to cut costs when needed than it is for a soap.

    The statement above about them not laughing all the way to the bank with The Chew — very easily applies to the soaps. They weren’t laughing all the way to the bank with All My Children or One Life To Live either. Thus why they were cancelled.

    And again and no one ever answers this question. They just always ignore it. No matter where I post it.

    If the ratings were so good for One Life To Live – and I leave it toward that as it is the only one you ever hear that argument for — but if they were so good and had so many loyal viewers as fans have proclaimed. Then why in the world did not one struggling cable network or NBC or someone snatch it up.

    Some of you make all these fantastic claims but there evidently were things that no one knew. And the folks that looked at the real picture said no way.

    And my bet is that it is the same as for a show like Harry’s Law. Even a cable network like TNT that has picked up other shows like Southland could see the picture with Harry’s Law. The show had way too many older viewers. But even the prospect of picking up 5 to 7 million viewers hasn’t interested anyone in picking up Harry’s Law after NBC cancelled it.

    And with OLTL you add the costs even if it was under budget and other things, no network wanted it.

    Whether anyone likes it or not, the networks are fighting for their lives these days. The biggest reason being the competition. And they have to think with the mind of the dollar.

  • Justin121

    B&B is the best.

  • TV Gord

    JayTN wrote: “To add my 2 cents to TV Gord’s comments about networks standing behind their shows (also at the end of last week’s thread)…obviously the networks will stand behind their shows until they don’t. This goes without saying.”

    I thought it required saying based on some of the comments leading up to my saying (writing) it. There were comments about TV executives standing behind The Chew. My point is they would never say anything negative about any of the shows currently on their schedule. Even when AMC and OLTL were in their dying days, the spin-masters were out in full force. I don’t think it’s wise to presume anything they say as anything other than trying to put their best face on their lineup, regardless of its success or failure.

  • David

    Someone in a post above says the ratings for the replacement shows are not bad. They are better. GH is doing 40 to 50% better than GAA in the key 18-49 demo and was doing 50 to 60 % better than The Revolution in the key demo. They still have about 30% better in the key demo over The Chew.

    Now The Chew is safe as with the lower costs that isn’t a bad drop. but the other 2 shows are flops and the soap ratings are far better no one is making excuses as the original poster and others would say the numbers are what they are!

  • David

    And despite the low costs the 2pm shows have never done more than half the ratings OLTL was doing. Now sorry but half the ratings even with lower costs is not going to help you attract advertisers, so again that is where it is.

    Like others have said sure ABC is saying they are behind the replacement shows and have even said that about GH. So I guess the same holds true for the replacement shows as it does for GH, ABC might say they are happy with those shows but they will say they are behind whatever they are airing right now.

    Now back to Richard’s regularly scheduled hating

  • Richard

    Glad to see David is still posting. Didn’t even read what he had to say — not worth reading the whining of an idiot.

    TV Gord, I agree with you and I agree with Jay. What I find funny about everything is that even the soap fans who are supposed to be so mad at ABC for what they did to the soaps and how they lied. They are suddenly so adamant at grabbing on to everything that they are saying and applying it to GH.

    You would think even they would realize that it is all spin. No ABC exec in his right mind is ever going to come out and tell you the truth. They know that is a sure fire way to collapse the ratings on any show. Look at what the dummy at NBC did a few years back when he almost assured fans that Days would be cancelled on it’s next contract. Viewers started tuning out in full force.

    These folks are not idiots. And thus why you can only believe about 10% if even that of what comes out of their mouths.

  • David

    Glad to see you read my name and since you took the time to even address my name proves you read what I wrote, but nice try anyhow.

    Notice Richard didn’t read the post because he was proven wrong. He cannot face that the replacement shows especially the ones in the 2pm hour have been horrible flops. The Revolution is already gone so we know ABC already realizes that. GAA has done sub par ratings.

    It is nice to know Richard complains about others insulting people but he goes around insulting anyone with a differing opinion.

    If no ABC exec is going to tell the Truth then they could be lying about The Chew just as much as any other show.

    But Richard just wants to put a negative spin on everything. And he looks for arguments, everyone was having a good discussion until he came on here and insulted people are behind the soaps. proving that he comes here looking for arguments.

  • JayTN

    TV Gord…I have never said that ABC is ‘firmly behind’ “The Chew”. For starters, I try to avoid using declarative phrases such as that. I like to enjoy giving my comments some wiggle room. I do remember saying that “The Chew” is safe for the ‘near future’, which it is…at least until the end of the 2012-2013 TV season.

    Brad…I’m not really sure what that TV Takes All link is supposed to prove, exactly. It is basically giving the ratings for a particular week in May. Unless the woman who writes that blog (whose name currently escapes me) works for ABC – she does not – I don’t know how she would have access to the financial inner workings of ABC. She is likely just speculating and assuming like everyone else. I’ll wait until ABC makes any comment about their daytime financial situation (assuming they even talk about it). However, even if ABC claims to have a CBS-style turn-around in their daytime financials, the conspiracy theorists will brush it aside by claiming the network is lying. So, what are you gonna do?

  • David

    @Jay if ABC said their financials are better I’d be the first to admit to it. I have never argued the numbers. I personally think ABC has not released them because they are not any better than when the soaps were on. The Revolution they spent a lot of advertising dollars on. Between on air ads, bill boards, magazine aids they spent a lot. Yes we have no idea how much but it was obviously more than they had been spending on OLTL.

    I just have issue with people saying ABC is more behind the other shows and not GH. I again understand there are lower production costs but shows in that 2pm slot are doing half to more than half the viewers of GH and half of what OLTL was doing in the same slot. That obviously has an effect on what the advertisers will pay and that will effect the financial numbers at ABC

  • Pinkle


    I absolutely agree with your post. There is no assault on soap operas because they are soap operas. There is an assault on programming that have high costs and don’t do anything for the network.

    I think that this is why we don’t see soap opera promotions in primetime. They know that whether they air the promo or not, it’s not going to do much. They have other shows that will actually do something for them to worry about.

    I do agree that if people were watching the shows all along, they would probably still be on. The ratings simply dropped to the point to where they were no longer making a profit from the ad revenue. For instance, the soap press is currently hyping over the fact that GAA is 50% less than OLTL from last year. However, this is also the same time that OLTL had a ratings jump due to the Two Todds story and the return of Roger Howarth. The jump lasted for a few weeks, and then ratings went right back down.

    It should also be noted that OLTL’s last week on the air was the best week OLTL had since 2007, with I believe 3 million people tuning in for the week, and almost 4 million tuning in for the finale. It was also #2 in key demographics in ALL of daytime that week. Imagine if OLTL was doing that EVERY week. It would most certainly still be on the air.

    Even though GAA’s ratings aren’t the best, they have been extremely consistent since the show has been on. It holds on to most of The Chew’s audience (unlike The Revolution, which lost 900,000-1 million viewers from The Chew!) I think if ABC invested more money in GAA (better guests, larger set so they can do better segments, etc.), it would probably have higher ratings. Remember GAA probably so cheap (I bet it’s cheaper than The Chew), that it can probably afford the ratings it has now.

    The only reason The Revolution got cancelled was because the ratings were SO low that there were no cost savings doing this vs. OLTL. Not to mention, there was extremely low rated show on the block, with the audience that used to be there heading over to The Talk. Don’t forget that The Talk grew a lot for the first half of 2012. That is why GAA is on now, to stop people from watching The Talk, and prepare the timeslot for GH to move there.

    As far as AMC and OLTL, they are never coming back in any form. It’s time to understand why it happened, accept it, and move on with life. Support the soaps on the air now, as it will be their ratings and profitability that determines the fate for these shows.

  • Richard

    Pinkle, Great post and I agree.

    Pinkle or Jay, I have not watched any of the Olympics. I know that NBC is doing the online chats but last week I read on 2 boards that NBC was not showing promos during the Olympics for Days.

    Have they started now? I can’t imagine how they expect the big cliffhanger to bring in viewers if they don’t promote it. I know its hard when the budgets are so low.

    Last fall Ken Corday pumped tons of his own money into promoting the big revamp of the show. And he got viewers to come back — sadly he didn’t have any story to back it up and they all left.

    You guys know that I am big in saying why the budgets are down. But I am also big on looking at the reality of a situation. Why in the world would you go through making tons of changes like according to the press NBC and Sony have done with Days — and then not be willing to put a little bit of money behind it and promote it. As the old saying goes sometimes you have to spend money to make money.

    Maybe they just see it as too big of a risk. Or maybe they just have firm hopes that simple word of mouth among fans will get the word out. Just seems weird to me if they are not showing promos during the Olympics.

  • PJ

    Will it ever end. Richard being a cry baby and insulting people who support soaps. David and ad whining about Richard and throwing digs and insults at him. Do your kindgarten teachers know you are posting about soaps during nap time? Grow up and get a grip or get some mental help. That is directed at all 3 of you.

  • JayTN

    David…ABC hasn’t publicly said anything about their daytime profit/loss figures because enough time may not have passed. The failure of “The Revolution” and the short-term stint of “Good Afternoon America” isn’t help things either, as ABC Daytime remains in a state of change. In such uncertainty, it is hard to look at any one variable as being successful or not (i.e. no soaps + low cost replacements = more money for ABC).

    If ABC will allow their daytime schedule to be somewhat consistent, like CBS does, the financial picture for them will become crystal clear. Even though CBS canceled two soaps over a period of two years, their line-up is still one of the most stable (not counting NBC, since it isn’t hard to be stable with just one soap). CBS had the same daytime line-up from September 1993 (when “Family Feud” ended its network run) until September 2009 (when “Guiding Light” was canceled). Despite the recent changes to the CBS Daytime schedule, it is entering its third year this fall with the same exact line-up. ABC’s schedule, by contrast, has been in a constant state of flux since the cancellations of AMC and OLTL.

  • Pat

    I think A LOT of us are very skeptical about JFP “taking over”. She DID NOT produce good ratings at GH so I’m very worried about her coming on. I’ve been enjoying the show and feel the writing finally was matching the still great overall production of the show. If she does backburner the vets you’ll see the ratings drop. Currently the 18-49 demo really doesn’t look that bad. I’m dreading it. Yikes.

  • Darcy

    @Richard and Pinkie I agree with both of you. It is just a matter of time before all soaps are gone. I personally think within 5 years all soaps will be gone. I think GH will be gone after the 50th and Days will be gone after the contract is up the end of 2013.

    @David I read where ABC wants to keep GAA on, so it must be doing ok.

© 2015 Tribune Digital Ventures