Soap Opera Ratings: 'Days of our Lives' Up in Households and Total Viewers

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August 4th, 2012

Soap Opera Ratings for the week of July 23-27, 2012

via Soap Opera Network:

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,329,000 (-60,000/-449,000)
2. B&B 3,049,000 (-91,000/+61,000)
3. DAYS 2,481,000 (+103,000/+31,000)
4. GH 2,432,000 (-13,000/-77,000)


1. Y&R 3.2/10 (same/-.2)
2. B&B 2.2/7 (-.1/same)
3. DAYS 1.8/5 (+.1/+.1)
3. GH 1.8/5 (same/same)


Women 18-49 Viewers
1. Y&R 874,000 (+22,000/-87,000)
2. B&B 646,000 (+16,000/+58,000)
3. GH 551,000 (+4,000/-146,000)
4. DAYS 540,000 (+87,000/-133,000)

Women 18-49 Rating
1. Y&R 1.4/9 (+.1/-.1)
2. B&B 1.0/6 (same/+.1)
3. GH 0.9/5 (same/-.2)
4. DAYS 0.8/5 (+.1/-.2)





Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Amy

    I wonder why we never get the W18-34 ratings for daytime soaps.

  • Pinkle


    There are more numbers over at Soap Opera Network, where these ratings come from. Usually, the folks over at SON don’t like it when the full ratings report is posted on other sites, as that reduces the amount of traffic to the site needed for revenue.

  • David

    @ Darcy The comment about GAA possibly being kept on was made by someone in the news division and before the terrible ratings for GAA were out. If a show is down 50% in the key demo it isnt going to stay on.

    @Jay I agree the ABC daytime schedule is not stable. It has been almost one year now since the changes were made. I am not saying they shouldn’t have cancelled AMC and OLTL, but I think they should have waited until they had suitable replacements instead of stuff that was bound to fail!

  • Pinkle


    I agree that it is just a matter of time at this point. I think that both GH and Days cancellations will be announced before the end of 2012.

    I think that GH will have at least 9-12 weeks in its timeslot to prove that it belongs there. If it can’t cut it there within that timeframe, it will be cancelled. I’m predicting that the cancellation (if there is going to be one), will be announced right before Thanksgiving, with the finale being in May 2013. They will probably use the 50th anniversary as a way to tie in the finale to the storylines. That would mean that the final scenes would be shot in late March/early April. ABC would have given GH 5-6 months to wrap up, which is the same amount of time it gave AMC.

    I think that Days cancellation (if it’s going to happen) is coming…like next month or in October. The reason for that is the fact that Days shoots 6 months ahead. NBC is stuck with Days until September 2013. If they stay on this current production schedule, Days would be shooting scenes for air in September 2013 in March 2013. Not to mention, they have to have time to write a satisfying finale, which with a September/October announcement, they are getting 5-6 months to write and shoot a satisfying finale.

    It’s sad, but I wish the best for both shows.

  • Kelby

    Y&R is not good at all. The couples do not make sense. No one has any chemistry. The stories are all over the place. No consistency at all. I was glad to hear that Maria Arena Bell was fired. She has ruined the show for years. Hopefully the new writers will do something right. I doubt it though. The show has been going in the toilet since the late 1990s. DOOL is not all that great, but it is better. The cliffhanger was pretty good, but I do not understand the relationship between Sami and E.J. at all. He did such horrible things to her and her family. Why she would take up with him makes no sense. Unless the writing gets better, these shows are going to be doomed sooner than later.

  • Richard

    Okay got the answer to my question over at Soap Opera Network. Thought I would pass it on.

    According to Errol who owns or runs the site, NBC is refusing to air promos of Days during the Olympics.

    From the discussion there in the promo thread — which shows a very nice promo that Days has done — even though in my opinion I don’t even watch the show and it seems to give the whole story away in the promo. But anyway it seems the slots are very expensive and even though NBC has promoted Days before during the Olympics — the spots are all reserved for showcasing their primetime shows.

    So I guess even the new promo that Entertainment Weekly’s site put up is just going to be online according to Errol at SON.

    So I guess NBC is interfering with Days but this is as far as their support of the show goes at this point. Just seems weird to me.

  • TV Gord

    JayTN wrote: “TV Gord…I have never said that ABC is ‘firmly behind’ “The Chew”.”

    Last week, JayTN wrote: “…both Paul Lee and Vicki Dummer – the two people who will ultimately make the decision of what shows are renewed and which are canceled – stand firmly behind “The Chew”, giving the show glowing reviews in interviews last week.”


  • Justin

    It’s coming…

  • steven m. burton

    Have really enjoyed having Heather Webber back on GH. She has been the most fun that show has seen in a long time. If only she had a few hundred million dollars and could turn into Port Charles’ version of a Stefano diMera. Love all the chaos she has stirred up. ABC’s lone soap used to be a treat back in the days of Luke and Laura and Heather and Scotty and all the rest.

    Another thing about GH is that they are constantly mentioning OLTL characters and plotlines. At some level I don’t understand why the producers don’t just split the action between the two locales, Port Charles and Llanview, and kind of integrate the two soaps. OLTL had better numbers than GH, the Chew, and the Revolution. I don’t know what numbers GAA pull, but I figure they must not be too great or the network would be tooting the show’s horn in the media.

  • Richard


    What daytime shows has ABC been touting in the media in the last year besides Good Morning America.

    They only issues press releases about The Chew the first week or so and maybe a few times when the ratings started to rise. I don’t even think they issues one press release on The Revolution — if they did I missed it — I got all the ratings from soap opera sites.

    And there may have been one press release solely about GH’s ratings in at least 6 months. All the press releases concerning GH were when they announced the Twitter chats and announced it’s renewal and it’s timeslot change.

    So I don’t see them tooting any of the daytime shows. ABC was the last network that issued weekly press releases about their soaps and daytime part. But they quit that shortly after they announced the cancellations of OLTL and AMC. Since then press releases from ABC have been very sparse concerning daytime.

    And by the way as has been mentioned ad nauseum here and other sites — when OLTL was cancelled it did not have been numbers than GH. It was only after OLTL’s cancellation was announced that GH started to fall and OLTL started to rise. But ABC had already made the decision. And has been reported ABC wanted out of the soap opera business. They weren’t going to change their mind. Anne Sweeney already wanted GH gone at that point — so GH falling at that time was falling right into her plan. Sadly she didn’t no her plan would go awry when The Revolution was such an utter failure.

  • Richard

    Oh and Steven one more thing — on the OLTL references you are talking about. I still think those are confusing to the GH audience who never watched OLTL. Or to viewers who are casual viewers or viewers trying to return.

    For instance with me, I quit watching but I do catch clips from time to time. Or like I went again to the doctor’s office and once again we had bad weather in the area — so they had it on our local ABC affiliate to catch weather updates. GH was on with the updates scrolling at the bottom.

    I wasn’t in the lobby long so only got to see about a scene or two of John and Todd fighting. I don’t watch enough and never watched OLTL so I had to at first try to remember who was who. Then some of the history between the characters was lost to me but I have seen some of the names mentioned here and other places. All except for the Marty that one of them mentioned in passing. The scene just left me more confused. And because I was confused and the scene didn’t make me care about either character at all — it leaves me with nothing and no real desire to come back.

    Just my opinion.

  • ohiogirl

    Yea!! I disagree about viewership going down…Days is big on campuses,…and with the little ones not needing to be chauffered around like they are all summer, moms, dads, grandmas and grandpas can kick their feet up and enjoy a daily dose of Days before the kiddies get home.

  • Richard

    The sad thing is the even IF viewership numbers are not right at Nielsen — the fact is that it is the system advertisers use. And until someone can show them raw data that PROVES viewership is not right with Nielsen then things won’t change.

    People like the Castle guy has said there are other companies that track data and that the data is wrong. It is just like in the medical field though often medical data with new studies shows things are wrong but sometimes it takes months or years to change certain things. And the big thing is that often the medical field doesn’t trust the source of the data.

    With advertisers you can’t just go in to them and say that we have x number of viewers and we know it. You have to prove it to them. And you are talking about companies that have been doing business this way for years. They are not going to change soon.

    What I have yet to see is anyone that shows full concrete evidence that there are more 18-49 viewers. Even when they post stuff it is guesstimates, or I know x number of people that are watching, or even the data still shows that older viewers are still the predominant audience. Even the stuff that Castle posted still showed that soaps were skewing to the older side of viewers.

    Shows that skew old unless they have a very big younger audience to outweigh it — the networks just don’t want anymore. They can’t afford them as they bring the profit margin down due to the ad rates being set by the 18-49 demo.

  • Richard


    I have never watched Days in my life but that is one good promo. It really excites you and makes you want to watch. Too bad NBC is not showing it during the Olympics.

    If the online soap press is right, I just wonder when NBC does plan to show it and how is going to see it. I think if they did they might gain some viewers.

    I just hope for the fans the actual shows live up to the promo. Because I know I sure hate when a movie or show looks so good in the promo and you sit down to watch and you find out the best stuff was in the promo.

  • JayTN

    If this message (or a similar one) gets posted a second time, please ignore it.

    TV Gord…nice to see you are taking my comments out of context in order to somehow prove yourself right. The comment in question was a response to someone else who had insinuated that “The Chew” was not doing very well in the ratings. Either by itself or when compared to “All My Children”. I merely pointed out that two top ABC executives had publicly spoken glowingly about the show in recent days. I chose to use the words that seem to have somehow offended you since the original person that I was responding to had used those words in the past.

    I must say that we are so blessed to have TV Gord decide to comment in our lowly thread, given how smart he is. I’m sure our gain is NASA’s loss. I know that I speak on behalf of everyone who has ever posted in this thread that I don’t know what we would do without your insights and valuable comments. For example, I had no idea that network executive’s could lie. Who knew? They always seem to be such nice and upstanding people. This place would be so dark and dreary without you shining the light of your brilliance upon us lowly hicks who struggle to walk and chew gum at the same time.

    Since we are so dumb that we may not be able to no, the above sentences (I think you call a group of sentences a polygraph), are meant to be saccharin. At least I hope that is the right word, I don’t want to look like an inbred, cousin-kissin’ idiot. Or is the write word sarcasm? I don’t really no. Help me out, TV Gord, please!

  • David

    As far as the network being behind The Chew, well they have also said they are behind GH, people immediately say oh that is the network just doing that not to upset people or they are doing that because the show is still on the air. Well that same logic can be said in regard to their comments about The Chew or any show.

    I just don’t get why people seem to think that it only applies to the soaps. I also don’t get people who think The Chew, or any show that replaced the soaps is a smash. Yes the Chew is doing ok enough that the costs can justify it. But if it starts to drop into lower levels that will no longer be the case.

    The thing is no one really knows what shows ABC is/isn’t behind. Other than their public comments which can be taken one way or the other we don’t know. I mean Frank Valenti has said in numerous media interviews in the last week that ABC is behind the show. But the minute that is said people will turn that into of course he is saying that or of course the network is telling him that. When in fact we don’t know

  • David

    For a budget that is supposedly so small GH seems to be doing somewhat ok. They brought back Finola Hughes and Robin Mattson earlier this year in addition to adding Roger Howarth and the actor who plays John MCbain to the show. Recently Kimberly Mccullough returned Last week Sebastion Roche returned as Jerry Jaxx and I just read over at Soap Opera Network that Ingo Rademacher will return later this month as Jasper Jaxx. For a show that “reportedly” has a small budget that a network is not behind, they sure seem to have a decent amount of free reign to spend money to bring back all these stars

  • Richard

    The one thing I was enjoying about GH and catching clips of was Robin Mattson but according to TV Guide she will be gone as of August 14th.

    The only thing that fans can wish for I guess is that they bring her back down the line esp. for that awful baby switch storyline conclusion. You would think they would have to use her when ever they wind that awful mess up.

  • JayTN

    David…ABC may be a ‘special case’ this year, due to all the attention placed on its daytime happenings. The Television Critics Association press tour, which is were Paul Lee and Vicki Dummer made their comments, is usually reserved for the network’s to showcase their new and returning shows in primetime.

    I have said in the past that GH is safe for at least six months. I use that time frame because that is how long ABC’s renewal was for, at least according to a tweet from Maurice Benard (Sonny). Obviously, ABC’s recent comments can lead people to believe that is will go beyond that, but as you said, it is all really just speculation.

    Personally (regardless of what TV Gord may think), the very simple fact that ABC is even talking about “The Chew” and GH signals, to me, that the network has some degree of faith in the two shows, especially when the network talks about the shows when they don’t have to, like during the Critics press tour.

  • David

    @Jay yes I would also assume they have faith in both shows. I however would be skeptical because ABC said they were behind AMC and OLTL then cancelled them. So their talking about being behind The Chew or even GH means nothing. I do think although they will never admit it publicly, that they are upset that the 2pm slot has been a failure. If GH can do even close to what OLTL ratings did, ABC will be very cautious to pull the plug. Only my opinion as obviusly only ABC can say what they are thinking!

    I was thinking how well the male demo is doing for GH. ABC should go aftet some sponsors (beer companies, video game companied, etc) that usually wouldn’t advertise during a soap.

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