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Soap Opera Ratings: 'Days of our Lives' Up in Households and Total Viewers

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August 4th, 2012

Soap Opera Ratings for the week of July 23-27, 2012

via Soap Opera Network:

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,329,000 (-60,000/-449,000)
2. B&B 3,049,000 (-91,000/+61,000)
3. DAYS 2,481,000 (+103,000/+31,000)
4. GH 2,432,000 (-13,000/-77,000)

 

Households
1. Y&R 3.2/10 (same/-.2)
2. B&B 2.2/7 (-.1/same)
3. DAYS 1.8/5 (+.1/+.1)
3. GH 1.8/5 (same/same)

 

Women 18-49 Viewers
1. Y&R 874,000 (+22,000/-87,000)
2. B&B 646,000 (+16,000/+58,000)
3. GH 551,000 (+4,000/-146,000)
4. DAYS 540,000 (+87,000/-133,000)

Women 18-49 Rating
1. Y&R 1.4/9 (+.1/-.1)
2. B&B 1.0/6 (same/+.1)
3. GH 0.9/5 (same/-.2)
4. DAYS 0.8/5 (+.1/-.2)

 

 

 

 

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • David

    So what saved GH currently their ratings or the horrible replacement show ratings? If it was the horrible replacement shows ratings as you all seem to say then that could save GH in the future! If It is the ratings that will save it in the future than its the ratings currently that got it the 2pm slot. So which is it? You cannot have it both ways!

  • Darcy

    @David I don’t think GH is saved yet. I think the reason it is still on is so ABC can celebrate 50 years next year and then it will be gone.

  • JayTN

    I don’t work for ABC, so I cannot say what factors went into the renewal for GH, but odds are it was multiple factors. Those factors could include the less than satisfactory ratings for “The Revolution”, coupled with a more favorable budget situation at GH. I don’t know if it is true or not, but reportedly under Jill Farren Phelps, GH was routinely over budget. One reason that ABC brought in OLTL exec Frank Valentini was reportedly due to his ability to keep OLTL under budget. (Of course, in an ironic twist, ABC reportedly used that budget savings to help develop the replacement shows for AMC and OLTL.)

    Personally, I don’t think there is anything contradictory about my own opinion of GH being responsible for its own fate. If “The Revolution” had gotten numbers similar to OLTL – or even “The Chew” – the look of ABC Daytime could be very different going into September. Since the profit margin of “The Revolution” had dwindled to the point that ABC was making very little money on it (based on the network’s assertion that such a series was 40-60% cheaper to produce than a daily soap), the network probably opted to keep the status quo, at least for a few months, hence GH moving to 2:00 p.m. and “The Revolution” getting pulled off the air early (as it had reportedly been given an episode order that would have taken it into September).

    The fact that previous posters have mentioned that ABC uses talent websites to solicit people/panelists for reality shows in development (and ABC executives own comments about not being interested in developing scripted daytime programming) leads me to believe that GH is still not where it needs to be financially. (There has to be a reason why ABC refuses to publicly say how long GH has been renewed for…six months, a full season, or somewhere in between.) If Valentini can work his alleged budget magic, then the story may change. Personally, I don’t even think that “The Chew” is necessarily ‘safe’ beyond the 2012-13 TV season. The future of ABC Daytime may continue to be one of controlled chaos, as ABC president Anne Sweeney asked last year why a daytime line-up cannot change on a regular basis like the primetime line-up does. That ominous quote leads me to believe that ABC has no desire to have a stable schedule such as CBS.

  • Pinkle

    @David

    Remember, when ABC cancelled The Revolution, they could have easily have put GAA there permanently or launched another show. But, they chose to go with GH since the hour was open and it needed a timeslot, plus the factors JayTN mentioned in his post.

  • David

    @pinkle you and others contradict yourself you say GH costs.are too high to justify ratings, then you say its cutrent ratings justify ABC giving it the slot but those ratings are the reason it will be gone. If someone used those lines defending the soaps youd be all ovet them

  • Robert

    Days was amazing this week.

  • ohiogirl

    The cliffhanger episode on Days was awesome…can’t wait for todays episode…wondering if EJ let’s go of Samantha and runs, or stays to make sure she’s alright after the explosion/earthquake/tornado…who knows?

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