Through First Week, London Olympics Sets TV Viewership Records
via press release:
|THROUGH FIRST WEEK, LONDON OLYMPICS SETS VIEWERSHIP RECORDS|
|EACH OF THE FIRST 8 NIGHTS OF THE LONDON OLYMPICS HAS BEEN WATCHED BY AT LEAST 28.5 MILLION VIEWERS, A FIRST IN THE HISTORY OF THE SUMMER OLYMPICS
Through 8 Days 189 Million People Have Watched the Olympics on the Networks of NBCUniversal
34.5 Million Average Viewership and 19.2 Household Rating for the First 8 Nights of the London Olympics is Most for any Non-U.S. Summer Olympics in 36 Years
Weekday Daytime Show Averages 7.7 Million Viewers Through 5 Days, Best Ever for a Non-U.S. Summer Olympics
Late Night Show Averages 6.9 Million Viewers Through 7 Nights, Best for a Non-U.S. Summer Olympics in 24 Years
28.5 Million Average Viewership and 16.2 Household Rating Last Night is 8th Straight Night of Higher Viewership and Rating vs. 2008 Beijing Olympics
|LONDON – August 4, 2012 – Through the first eight nights, the London Olympics has set viewership records on NBC. Each night of the 2012 London Olympics to-date has drawn 28.5 million viewers or more for the first time in the history of televised Summer Olympics (Rome 1960); 34.5 million average viewership through last night is the most for the first eight nights of any non-U.S. Summer Olympics in 36 years; the weekday daytime has posted the best viewership ever for a non-U.S. Summer Olympics (in Nielsen people meter history, 1987); and the late night show has posted the best viewership in 24 years, according to official national data provided by The Nielsen Company.
Beginning with the 40.7 million average viewership for the Opening Ceremony – the most-watched Opening Ceremony in televised Summer Olympics history – NBC has drawn at least 28.5 million viewers for each night in primetime. This marks the first time in the history of televised Summer Olympics that each of the first eight nights achieved such high viewership.
VIEWERSHIP FOR EACH NIGHT OF THE LONDON OLYMPICS TO DATE:
Through the first eight nights of the London Olympics, NBC is averaging 34.5 million viewers, the most of any non-U.S. Summer Olympics since the 1976 Montreal Olympics. The 34.5 million is 4.4 million more viewers than Beijing (30.1 million) and nearly eight million more than Athens (26.6 million).
PRIMETIME VIEWERSHIP AND HOUSEHOLD RATING:
The eight-night average household rating of 19.2/32 is the best for any non-U.S. Summer Olympics since the 1976 Montreal Olympics. The 19.2/32 is 10% higher than the first eight nights from Beijing (17.4/30), and 20% higher than the first eight nights from Athens (16.0/28), the last European Summer Olympics.
During the first weekend of the London Olympics, the daytime afternoon show (noon-6 p.m. ET) averaged 15.4 million viewers, the daytime morning show (9:50 a.m. – Noon) averaged 12.5 million viewers.
# # #
LAST NIGHT (FRIDAY 8/3):
Last night’s primetime coverage on NBC (8:30-11:09 p.m. ET/PT) earned a 16.2/29 national rating/share, 5% higher than the comparable night in Beijing (15.4/28), and 13% higher than the comparable night in Athens in 2004 (14.4/27).
EIGHT-NIGHT METERED MARKET AVERAGE:
NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.