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TV Ratings Friday: XXX Olympics Coverage Rules Friday

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Written By

August 4th, 2012

 

Scoreboard NBC ABC CBS FOX CW
Adults 18-49: Rating/Share 8.1/27 0.8/3 0.6/2 0.6/2 0.2/1
Total Viewers (million) 26.89 3.27 3.02 1.81 0.598

 

NBC won the night with adults 18-49 and in total viewers.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Overnight broadcast primetime ratings for Friday, August 3, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC 2012 Summer Olympics 5.8 23 21.110
ABC Shark Tank -R 0.9 3 3.230
CBS Undercover Boss -R 0.7 3 3.060
FOX House -R 0.6 2 1.570
CW Nikita -R 0.3 1 0.745
tvbythenumbers.com
8:30 PM NBC 2012 Summer Olympics 6.0 22 21.740
CBS Undercover Boss -R 0.8 3 3.490
ABC Shark Tank -R 0.8 3 3.150
FOX House -R 0.5 2 1.590
CW Nikita -R 0.2 1 0.564
9:00PM NBC 2012 Summer Olympics 7.7 26 26.360
ABC 20/20 0.8 3 3.260
FOX Bones -R 0.6 2 1.980
CBS CSI: NY -R 0.5 2 2.680
CW Nikita -R 0.2 1 0.539
tvbythenumbers.com
9:30 PM NBC 2012 Summer Olympics 8.8 28 29.470
ABC 20/20 0.8 3 3.420
CBS CSI: NY -R 0.5 2 2.670
FOX Bones -R 0.6 2 2.110
CW Nikita -R 0.2 1 0.530
tvbythenumbers.com
10:00 PM NBC 2012 Summer Olympics 9.8 31 31.290
ABC 20/20 0.8 2 3.410
CBS Blue Bloods -R 0.4 2 3.140
10:30 PM NBC 2012 Summer Olympics 10.1 32 31.400
ABC 20/20 0.7 2 3.160
CBS Blue Bloods -R 0.5 1 3.150

Table
Friday's Ratings Via TV Media Insights

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • adanskiii

    I was expecting Higher ratings on Friday because of all the hype but 8.1 ona Friday Night during the middle of a summer, NBC dominated.

  • John A

    Why dont CW air Top Model repeat at 8pm? Just to see how it would do

  • RJ

    Shark Tank continues to do well.

  • Jeremy

    Last night’s house repeat was the series finale so hopefully next week they start repeating touch. It would help remind people that it’s coming back. I think touch repeats would probably do the same as the house ones did.

  • Mark Wilkins

    Its official, Supernatural has the #1 ratings again this week over all other repeats and even originals

  • Daw Johnson

    @adanskiii

    It looks like the audience was watching solely for the swimming Friday night. While they weren’t deterred by synchronized diving earlier in the week, it doesn’t appear the stuff Friday night clicked.

  • adanskiii

    @Daw

    Yeah that’s what I was thinking. Good ratungs either way

  • Joseph

    @Daw Johnson
    Yup , last night was about stories, Swimming and a peek at Track & Field, unlike the rest of the week that had a solid balance of Gymnastics and Swimming ,
    I expect solid ratings for the balance of the event but it would be of little surprise if we have already seen some of the highest ratings

  • The End

    Speaking of Olympics, United Kingdom kicking ass and taking names, golds and silvers flooding in for random sports, 3rd in the table now.

  • a p garcia

    The first hour of “Olympic Coverage” was devoted to old Olympic news and that in my opinion was why it was down from previous nights.

  • BrieK

    They should have showed that inside cycling sport (I don’t know what it’s called) in primetime. It was way more exciting than what they started the show with. They showed it at 12:30 in the morning.

  • thesnowleopard

    @Mark Wilkins
    Oh, but didn’t you hear? That’s because the Olympics were terrible on Wednesday and people watched Supernatural, instead. [/sarcasm]

  • MTD

    Finally some half-hour breakdown numbers!

    The Olympics really didn’t start until close to 9pm, the first hour was just news and a Magnificent 7 documentary. The ratings look decent for the rest of the night. If Track & Field can hold numbers close to these next week then it looks good for the sport.

  • Nick

    @BrieK

    More exciting than Missy Franklin’s world record-breaking swim?

  • Kissan

    @John A

    That’s true. The CW should air a Top Model repeat/rerun on Friday at 8.

    Very random question: Does anybody know or read Fifty Shades Of Grey? If ya’ll did, they’re making a movie bout it. Do ya’ll know who’s gonna star in it? Just askin:)

  • Snoot

    How will the olympics do tonight vs. UFC?

  • The End

    Must be hard being an Olympics fan following the NBC coverage, what with the events already being done in the UK already, and people speaking about the results everywhere, its like spoiler central. I guess thats the sucky thing about time delayed footage.

  • iggy.

    Those 20/20 episodes were reruns.

  • Goalie

    @ The End

    It’s really hard avoiding spoilers but I managed to do it a few times this week by just staying away from the sources where the word was coming from.

    Sometimes its good to know what already happened so we can just watch it in action for ourselves.

    At the end of the day I would rather see it live but I don’t have a huge problem with the tape delays like some people do. The next Olympics are in Brazil so most of the things will be live in prime time like they were in Vancouver.

  • BrieK

    @Nick

    They started the show with Missy Franklin’s world record breaking swim?

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