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TV Ratings Friday: XXX Olympics Coverage Rules Friday

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Written By

August 4th, 2012

 

Scoreboard NBC ABC CBS FOX CW
Adults 18-49: rating/Share 8.1/27 0.8/3 0.6/2 0.6/2 0.2/1
Total Viewers (million) 26.89 3.27 3.02 1.81 0.598

 

NBC won the night with adults 18-49 and in total viewers.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Overnight broadcast primetime ratings for Friday, August 3, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC 2012 Summer Olympics 5.8 23 21.110
ABC Shark Tank -R 0.9 3 3.230
CBS Undercover Boss -R 0.7 3 3.060
FOX House -R 0.6 2 1.570
CW Nikita -R 0.3 1 0.745
tvbythenumbers.com
8:30 PM NBC 2012 Summer Olympics 6.0 22 21.740
CBS Undercover Boss -R 0.8 3 3.490
ABC Shark Tank -R 0.8 3 3.150
FOX House -R 0.5 2 1.590
CW Nikita -R 0.2 1 0.564
9:00PM NBC 2012 Summer Olympics 7.7 26 26.360
ABC 20/20 0.8 3 3.260
FOX Bones -R 0.6 2 1.980
CBS CSI: NY -R 0.5 2 2.680
CW Nikita -R 0.2 1 0.539
tvbythenumbers.com
9:30 PM NBC 2012 Summer Olympics 8.8 28 29.470
ABC 20/20 0.8 3 3.420
CBS CSI: NY -R 0.5 2 2.670
FOX Bones -R 0.6 2 2.110
CW Nikita -R 0.2 1 0.530
tvbythenumbers.com
10:00 PM NBC 2012 Summer Olympics 9.8 31 31.290
ABC 20/20 0.8 2 3.410
CBS Blue Bloods -R 0.4 2 3.140
10:30 PM NBC 2012 Summer Olympics 10.1 32 31.400
ABC 20/20 0.7 2 3.160
CBS Blue Bloods -R 0.5 1 3.150

Table
Friday's Ratings Via TV Media Insights

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Debbie

    Just curious and new to the site. How do they determine, conclude or know how many adults watch different shows?

  • http://tvbythenumbers.com Bill Gorman

    “Just curious and new to the site. How do they determine, conclude or know how many adults watch different shows?”

    Debbie,

    Lots of information here (including links). The video produced by ESPN is particularly good.

    http://tvbythenumbers.zap2it.com/numbers-102/

  • Charmed

    Lol, the guy in the picture looks like he’s hitting himself with a rock.

  • KirbbDogg

    2 things I see with this. The way NBC has badly covered the Olympics. I don’t see the Olympics being shown on NBC for a long time after this year. Also what’s going to happen when the games are over. The ratings will go back down again is what i think.

  • Ultima

    @KribbDogg
    I don’t see the Olympics being shown on NBC for a long time after this year.

    A long time being the 18 months until the Sochi games start? NBC owns the exclusive U.S. broadcasting rights for the 2014, 2016, 2018, and 2020 Olympics.

    Also what’s going to happen when the games are over. The ratings will go back down again is what i think.

    What?! Next, you’ll be suggesting that the sun will rise in the east and that water is wet!

  • SMP_Belltown

    2 things I see with this. NBC and the sponsors/advetisers are probably very happy with each other right now, and that should carry over to future events and programs, like some sporting events in Russia and Rio and other countries to be named later. And NBC’s promotion of its own programs during this Summer’s Olympics should be more effective that its promotion during the Superbowl, because the Olympics audience is not quite as focused on just one particular form of sports/entertainment.

  • http://tvbythenumbers.com Bill Gorman

    “2 things I see with this. NBC and the sponsors/advetisers are probably very happy with each other right now, and that should carry over to future events and programs, like some sporting events in Russia and Rio and other countries to be named later. And NBC’s promotion of its own programs during this Summer’s Olympics should be more effective that its promotion during the Superbowl, because the Olympics audience is not quite as focused on just one particular form of sports/entertainment.”

    NBC is certainly happy, higher than expected ratings mean more advertising inventory for them.

    As for promotional success, their mileage may vary.

    http://tvbythenumbers.zap2it.com/2012/08/03/what-can-new-nbc-shows-expect-from-olympics-promotion-not-much-if-2008-is-any-guide/143905/

  • Debbie

    Bill, Thanks so much. I understand it now.

  • alexjones

    enjoy the ratings while they last NBC? you’ll be back to struggling in the ratings come september.

  • PinoyTvCritic

    @alexjones

    enjoy the ratings while they last NBC? you’ll be back to struggling in the ratings come september.

    Don’t be too sure…

  • Noname_Rex

    Yeah and about the whole spoiler thing again? I somehow managed to TOTALLY MISS *ANY* type of spoilers when it came to the results of Phelps’s final race. I was legitimately surprised like anyone else may have been.

    And now about the future of NBC’s Olympics, primetime and the network overall period; don’t count out anything.

    A) NBC is in MUCH better shape now than it was 4 years ago and with MUCH better programming to offer (albeit some of it really IS still bad)

    B) As Ultima said above, NBC has exclusive broadcasting rights to the next four Olympic games, so unless something happens, nothing will happen. By 2020 though I will not be at all surprised if NBC is sort of like “eh! Here have it; you can take it back if you want ABC, CBS if you REALLY want it then yeah sure but FOX? Hahahaha! No thanks. Nahhh we’re just kidding, you can have it too if you want.”

    C) It’s also sort of tied in to B there above, but 2020 is still eight years from now. A LOT can happen in those eight years you know! For all we know CBS PLUMMETS to the level that NBC is now, ABC becomes the new CW, Fox becomes the new ABC and NBC becomes the new CBS while the CW may not even be there anymore.

    ———

    The point I’m trying to make with all of this is that NBC has the Olympics for at least the next eight years (which sounds like a lot less compared to saying “the next four Olympic games”), they’re coverage may certainly improve NEXT TIME the summer games are on in Rio because they’re only one hour ahead of the East Coast in Atlantic Time.

    Also, they may give up after the Olympics in 2020 or whenever it needs to be determined what network will carry them again because, well let’s face it, NBC could be in a lot better shape eight years from now and for all we know the Olympics is what helped them do that.

    Finally, as I said above, we don’t know what NBC will be like in eight years. They could easily be pulling Olympic-like numbers for just a NORMAL SHOW during a NORMAL SEASON for all we know! Now while that’s doubtful for anyone, I’m just saying that it’s sure possible for anyone.

    ———

    But back to the ratings, good night! :D :P

  • The End

    @KirbbDogg

    The problem is mostly timezone differences, there’s no way you can show anything live from 8-10pm.

    That said, this Olympics is very surprising, Andy Murray, currently demolishing Rodger Federer 6-1,6-2, currently 5-3. All over twitter, seems everyone is talking about it worldwide.

    The tennis world champion is being beaten badly.

  • Tessa

    @Kissan
    Very random question: Does anybody know or read Fifty Shades Of Grey? If ya’ll did, they’re making a movie bout it. Do ya’ll know who’s gonna star in it? Just askin:)

    I know for a fact that Matt Bomer isn’t going to be in it, which makes me very happy for him.

  • BrieK

    I have to agree with alexjones. Viewers are not happy with NBC’s coverage (#nbcfail).. They watch because there is no other television option. In September, the ratings will be just as low as before. NBC has not won viewers over. It’s weird that these ratings are higher than Beijing because the coverage has not been as good. We watched Phelps win 8 gold medals live in primetime in 2008. These 2012 games have not been nearly as exciting.

  • Pundit

    NBC is doing such a horrible job with teh Olympics that everyone us watching it. /sarcasm

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