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TV Ratings Saturday: XXX Olympics Champion Night, UFC Comes in Second

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Written By

August 5th, 2012

Scoreboard NBC FOX CBS ABC
Adults 18-49: rating/Share 7.8/27 1.1/4 0.5/2 0.5/2
Total Viewers (million) 26.08 2.14 2.89 2.06

Due to the nature of live sports programming the ratings for FOX (UFC) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC was number one among adults 18-49  and in total viewers.

From 8-11PM, the XXX Olympics averaged a 7.8 among adults 18-49, though the telecast aired from 8PM to midnight.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Broadcast primetime ratings for Saturday, August 4 2012

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC 2012 Summer Olympics 5.6 22 19.77
FOX UFC 0.9 4 1.91
ABC Norbit 0.4 2 1.75
CBS NYC 22 0.3 1 2.33
tvbythenumbers.com
8:30 PM NBC 2012 Summer Olympics 6.6 24 23.15
FOX UFC 1.1 4 2.10
ABC Norbit 0.6 2 1.83
CBS NYC 22 0.4 2 2.65
9:00PM NBC 2012 Summer Olympics 7.5 26 25.30
FOX UFC 1.2 4 2.20
ABC Norbit 0.6 2 2.10
CBS NYC 22 0.4 2 2.79
tvbythenumbers.com
9:30 PM NBC 2012 Summer Olympics 8.5 27 28.01
FOX UFC 1.2 4 2.36
ABC Norbit 0.6 2 2.23
CBS NYC 22 0.4 1 2.89
10:00 PM NBC 2012 Summer Olympics 9.2 29 29.70
CBS 48 Hours Mystery -R 0.5 2 2.99
ABC Castle -R 0.5 1 2.23
10:30 PM NBC 2012 Summer Olympics 9.8 31 30.59
CBS 48 Hours Mystery -R 0.7 2 3.72
ABC Castle -R 0.4 1 2.21

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Saturday's Ratings Via TV Media Insights
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Mark Wilkins

    I don’t follow UFC ratings, so are those numbers good? And lol @ CBS for losing to ABC and its movie

  • Densino

    GO NBC !!

    I have high hopes for the Grimm season premiere monday week….

    Could get 8million +

  • SMP_Belltown

    It will be interesting to see what the ratings were for NBC’s Saturday morning Olympics coverage. Maybe some of that coverage was actually LIVE on the East coast?

  • DryedMangoez

    I think some of NBC’s Saturday coverage was live across the country.

    And what happened to that Revolution preview that was supposed to air last night I think? Wasn’t it supposed to air after Phelps’ last Race?

  • Charlie Sheen

    Good growth throughout the entire night for the Olympics building from 20 million to 31 million and a 5.6 in the demo to a 10 in the demo.

    UFC did pretty well in the demo but Dana White and FOX has to be a lot smarter than this in the future and avoid airing the UFC against the Olympics or other big sporting events during the year on Saturdays like college football, NBA and NHL playoffs, MLB playoffs, and NFL playoffs. They could’ve easily pushed this event back to the 18th of August.

  • Daw Johnson

    @Marc Wilkins

    Not really. The show in May did virtually identical numbers and was considered something of a disaster. That show didn’t go against the Olympics (though it did go against the opening weekend of The Avengers and the NBA Playoffs), but it also featured a far lower-profile main-event.

    You can’t get too caught up in how a sports broadcast performs against the Olympics, but for the big picture, this is still not a great sign. I’d expect FOX is going to push UFC to put a title fight on its final show of the year.

  • Yobb

    Did NBC air a six minute preview of Revolution last night at 10:54pm ?

  • K

    Sad that the Olympics are doing well, in Primetime, when many of the events were held earlier

  • truthfullyspeaking-troll

    USA needs to step it up. They’re neck and neck with China for total medals and gold medals. We need to go on top and stretch the lead for good

  • colt13

    Wonder how much CBS will have their numbers adjusted for Sunday. The local affiliate is showing football aka The Hall of Fame Game.

  • Ultima

    @K
    Sad that the Olympics are doing well, in Primetime, when many of the events were held earlier

    ALL of the events are held earlier. Competition finishes at approximately midnight London time, which is 7pm EDT. It’s impossible for NBC to air live events during primetime.

  • Networkman

    30 million viewers watching just the Olympics at 10:30pm on Saturday in the Summer. This just goes to show the networks that alot of people are not out on Saturday and if they would program correctly, they should be able to get at least 10 million viewers for a particular show in the Fall on Saturady. Where do all these viewers go come Fall and Winter?

  • murdoc

    In Ohio everyone was waiting to see the hot nbc newscaster in Cleveland which is why nbc had a champion night! http://www.lynnaluvers.com

  • The End

    Great Britain aka United Kingdom have impressed me the most in the Olympics, not only because of the fantastic performances from the atheletes, no, its because such a small country can get.

    16 Golds 11 Silvers 10 Bronze Medals

    And break so many world records.

    For a nation living on a landmass the size of one American state, 37 medals is pretty impressive.

  • The End

    @Networkman

    It’s not 30 million ACTUAL viewers though.

  • Andy

    @The End

    Thank you on behalf of GB for your kind comments!!

  • Oliver

    Did NBC air a six minute preview of Revolution last night at 10:54pm ?

    No. They’re going to show a 2.5 min preview within the Olympics broadcast on Monday instead.

  • disney rocks

    This is away off-topic, but here’s what I think Disney’s official September 2012 new episode schedule should be-

    September-

    2-

    7:30- MBAV
    8- GLC

    7-

    6:55/7- Toy Story (Film Rerun)
    8:30- Jessie (Season Finale)
    9- Phineas and Ferb
    9:30- Gravity Falls

    9-

    8- GLC
    8:30- A Bug’s Life (Film Rerun)

    14-

    5:30- Cats & Dogs (Film Rerun)
    7:15- Code:9
    7:45- The Princess and The Frog (Film Rerun)
    9:30- Gravity Falls

    16-

    8- GLC
    8:30- A&A

    21-

    7:30- Code:9
    8- A.N.T Farm
    8:30- Shake It Up:Made In Japan (Film Rerun)

    23-

    8- GLC
    8:30- A&A

    28-

    7:30- Code:9
    8- A.N.T Farm
    8:30- The Incredibles (Film Rerun)

    30-

    7:30- MBAV
    8- GLC
    8:30- A&A (Season Finale)

    Totals-

    GLC- 5
    P&F- 1
    A.N.T Farm- 2
    MBAV- 2
    Jessie- 1
    Code:9- 3
    Gravity Falls- 2
    Shake It Up- 0
    A&A- 3
    Fish Hooks- 0

  • Noname_Rex

    Does anyone know if NBC plans to try and keep the Olympics after 2020, or if they’ll even bid at all then?

  • Petar

    @truthfullyspeaking-troll who said:
    USA needs to step it up. They’re neck and neck with China for total medals and gold medals. We need to go on top and stretch the lead for good

    Yep. Espessally after USA lose badly from China in Beijing. With more than 10 gold medals margin. But there China has this home boost. Now here is the BIG problem: swimming is over. USA win 16 Gold medals and 30 total from swimming and is best record from 40 years for swimming. This Jamaica guys realy hert USA. USA still have basketball man and women, volleyball man and women where they are number 1 team and 90% will win GOLD! This are 4 GOLD! US women soccer team is also the best in the world and beach volleybal women too. So add two more golds. Boxing is big failier for US. If they win at least 2-3 golds from 4 X 100 man/women and 4 X 200 man/women will be ok.

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