'

TV Ratings Saturday: XXX Olympics Champion Night, UFC Comes in Second

Categories: '

Written By

August 5th, 2012

Scoreboard NBC FOX CBS ABC
Adults 18-49: Rating/Share 7.8/27 1.1/4 0.5/2 0.5/2
Total Viewers (million) 26.08 2.14 2.89 2.06

Due to the nature of live sports programming the ratings for FOX (UFC) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC was number one among adults 18-49  and in total viewers.

From 8-11PM, the XXX Olympics averaged a 7.8 among adults 18-49, though the telecast aired from 8PM to midnight.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Broadcast primetime ratings for Saturday, August 4 2012

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC 2012 Summer Olympics 5.6 22 19.77
FOX UFC 0.9 4 1.91
ABC Norbit 0.4 2 1.75
CBS NYC 22 0.3 1 2.33
tvbythenumbers.com
8:30 PM NBC 2012 Summer Olympics 6.6 24 23.15
FOX UFC 1.1 4 2.10
ABC Norbit 0.6 2 1.83
CBS NYC 22 0.4 2 2.65
9:00PM NBC 2012 Summer Olympics 7.5 26 25.30
FOX UFC 1.2 4 2.20
ABC Norbit 0.6 2 2.10
CBS NYC 22 0.4 2 2.79
tvbythenumbers.com
9:30 PM NBC 2012 Summer Olympics 8.5 27 28.01
FOX UFC 1.2 4 2.36
ABC Norbit 0.6 2 2.23
CBS NYC 22 0.4 1 2.89
10:00 PM NBC 2012 Summer Olympics 9.2 29 29.70
CBS 48 Hours Mystery -R 0.5 2 2.99
ABC Castle -R 0.5 1 2.23
10:30 PM NBC 2012 Summer Olympics 9.8 31 30.59
CBS 48 Hours Mystery -R 0.7 2 3.72
ABC Castle -R 0.4 1 2.21

-

Saturday's Ratings Via TV Media Insights
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Petar

    Revolution preview will be with Gabby Douglas on Monday. I love it.

    Gabby Douglas and Missy Franklin are true GOLD USA girls/kids. I love them both. I just don’t know anybody who isn’t in love with Gabby sge is amazing, outstanding, brilliant. First USA girls with team and individual GOLD!

  • K

    @Ultima

    Thank you. I noticed the clock behind the women’s beach volleyball, after the match was over read 10:54, England time when it was 5:54 EST.

  • Ultima

    @Noname_Rex
    Does anyone know if NBC plans to try and keep the Olympics after 2020, or if they’ll even bid at all then?

    It all depends on if they continue to make money, but I would assume that they’ll try to keep the games.

    The selection of host sites will be an issue as well. If Chicago gets the 2020 games, all is well; if not, the bidding may escalate to the point that they can’t afford them given that a U.S. hosted summer games would be practically guaranteed during the next contract.

  • http://tvbythenumbers.com Bill Gorman

    “It all depends on if they continue to make money, but I would assume that they’ll try to keep the games.”

    I imagine that they would at least participate in the bidding.

    A big unknown is whether they continue to bid to get them regardless of cost (which is how I perceive they’ve bid in at least the two most recent cycles), or if they decide to bid in a return on investment basis (which is how I perceive any competition had been bidding). With the new Comcast overlords, there’s at least some chance they start paying attention to the bottom line a bit more closely.

  • Noname_Rex

    Does the fact that they may break even and make some profit this year/time around because of the games have any affect on what they may do after 2020 perhaps?

  • Jay

    Let’s see how the fall lineup does in the ratings…if it bombs, then maybe the Olympic promotion wasn’t worth it…

  • Jay

    Does the ‘break even’ figure factor in the opportunity cost of the advertising revenue they would have generated from screening SVU repeats instead?

  • Justin121

    Must be nice to start prime-time with a 5 rating and end with a 10.

© 2014 Tribune Digital Ventures