1,117,011,735 Page Views for NBCOlympics.com

Categories: Network TV Press Releases

Written By

August 6th, 2012

via press release:

1,117,011,735 PAGE VIEWS FOR NBCOLYMPICS.COM

 

 

Gabby Douglas Most-Clicked Athlete on NBCOlympics.com

 

7.6 Million Devices Now Verified by Cable, Satellite & Telco Customers

 

NBCOlympics.com Visitors Spend More Than 27 Minutes Per Visit, More Than Twice the Time Spent During Beijing Olympics

 

102.6 Million Total Videos Streamed and 45 Million Live Videos Streamed Already Surpass Total for 2008 Beijing Olympics

 

NBC Olympics Live Extra & NBC Olympics apps Peaked at No. 1 & 2 as Top Free Apps for iPhone & iPad on App Store

 

 

LONDON – August 6, 2012 – As the second week of the London 2012 Olympic Games begins, NBCOlympics.com has surpassed one billion page views across its computer, mobile and tablet platforms, including the two NBC Olympics apps, NBC Olympics Live Extra and NBC Olympics. With six days remaining, the London Olympics page view total is 1.1 billion, nearly surpassing the total page views for the entire 2008 Beijing Olympics (1.2 billion).

 

Additional digital highlights include:

 

 

Gabby Douglas (18.27 million views) leading Michael Phelps (7.04 million) by more than 11 million views as NBCOlympics.com’s ‘Most-Clicked Athlete’;

7.6 million devices having been verified by cable, satellite and telco customers;

Total video streams now over 100 million (102.6 million), which surpasses the 75.5 million total streams for the entire 2008 Beijing Olympics;

Live video streams reaching 45 million, more than triple the total live streams for the entire Beijing Olympics (14 million);

Visitors are spending more than 27 minutes per visit in the site (118% ahead of Beijing);

More than seven million downloads of the NBC Olympics Live Extra and NBC Olympics apps, peaking at No. 1 and No. 2 as the Top Free apps for iPhone and iPad on App Store.

 

Following are more highlights of NBC Olympics’ digital coverage of the 2012 London Olympics (data provided by Omniture is through Sunday, August 5):

 

PAGE VIEWS

 

 

NBCOlympics.com has surpassed one billion page views (1.1 billion) across its computer, mobile and tablet platforms, including the two NBC Olympics apps, NBC Olympics Live Extra and NBC Olympics.

Through the same point in the Games, London page views are outpacing Beijing (811 million) by 38 percent.

With six days remaining, the London Olympics page view total has reached 1.1 billion, nearly surpassing the total page views for the entire 2008 Beijing Olympics (1.2 billion).

On average, visitors to NBCOlympics.com spend more than 27 minutes per visit, 118% higher than the average time spent per user during the Beijing Olympics (12 minutes).

 

MOST-CLICKED ATHLETES

 

 

Gabby Douglas -- the women’s gymnastics all-around gold medalist who also won gold as a member of Team USA -- is by far the ‘Most Clicked Athlete’ on NBC Olympics.com with 18.27 million views, more than 11 million more than the most-decorated Olympian of all time, Michael Phelps, who won four gold and two silver medals here in London. Following are the Top 10 Most Clicked Athletes on NBCOlympics.com:

 

ATHLETES

SPORT, COUNTRY

VIEWS

 

Gabby Douglas

Gymnast, USA

18.27 million

 

Michael Phelps

Swimmer, USA

7.04 million

 

McKayla Maroney

Gymnast, USA

6.04 million

 

Jordyn Wieber

Gymnast, USA

5.94 million

 

Aly Raisman

Gymnast, USA

3.01 million

 

Misty May-Treanor

Beach Volleyball, USA

2.45 million

 

Missy Franklin

Swimmer, USA

2.36 million

 

Usain Bolt

Track & Field, Jamaica

2.33 million

 

Ryan Lochte

Swimmer, USA

2.27 million

 

Serena Williams

Tennis, USA

1.83 million

 

 

 

TV EVERYWHERE

 

 

Cable, satellite, and telco customers have now verified 7.6 million devices either on NBCOlympics.com or on the NBC Olympics Live Extra app, an increase of one million devices since Friday, August 3.

This is believed to be the most device verifications ever for a single event in TV Everywhere history.

There are approximately 100 million multi-channel homes in the U.S.

 

TOTAL VIDEO STREAMS

 

 

102.6 million, 147% more than Beijing (41.6 million) through the same period

For entire Beijing Games: 75.5 million total streams

13.2 million hours of total video streamed, 121% more than Beijing (5.9 million) through the same period

For entire Beijing Games: 9.9 million hours of video streamed

 

LIVE VIDEO STREAMS

 

 

45.2 million, 355% more than Beijing through the same period (10.0 million streams)

London has already more than tripled the live streams for the entire Beijing Olympics (14 million)

8.7 million hours of live video has been streamed, 365% more than Beijing (1.9 million hours) through the same period

London has already surpassed Beijing

For entire Beijing: 4.0 million hours

 

UNIQUE USERS

 

 

 

 

London 2012

Beijing 2008

 

NBCOlympics.com computer

39.1 million

37.0 million

 

NBCOlympics.com mobile website

6.8 million

4.2 million

 

NBC Olympics Live Extra app

8.7 million

NA

 

NBC Olympics app

3.1 million

NA

 

 

 

 

MOST-WATCHED OLYMPIC LIVE STREAMS (ALL OLYMPICS)

 

(All were streamed only to cable, satellite and telco customers who verified their accounts, except Usain Bolt’s 100m gold medal race on Aug. 5, 2012, and Michael Phelps’ 200IM gold medal victory on Aug. 2, 2012)

 

 

 

 

 

LIVE

 

DATE

GAMES

VIDEO CLIP

VIDEO SPORT

STREAMS

 

July 31, 2012

London

Team USA Women's Gymnastics wins Gold

Gymnastics

1,462,834

 

August 5, 2012

London

Usain Bolt wins Men’s 100m

Track & Field

1,288,941

 

August 2, 2012

London

Michael Phelps wins 200IM Gold

Swimming

1,192,812

 

August 2, 2012

London

Gabby Douglas wins Women’s All-Around Gold

Gymnastics

1,096,319

 

July 30, 2012

London

Men's Gymnastics Team Gold Medal Final

Gymnastics

1,067,679

 

July 31, 2012

London

Team USA Men’s Swimming wins 4x200 Gold

Swimming

1,010,416

 

July 28, 2012

London

Ryan Lochte wins 400IM Gold

Swimming

891,819

 

July 29, 2012

London

Team USA Men’s Swimming earns 4x100 Silver

Swimming

823,194

 

July 29, 2012

London

Team USA Women's Gymnastics Qualifications

Gymnastics

688,752

 

August 1, 2012

London

Men's Gymnastics All-Around Gold Medal Final

Gymnastics

610,335

 

August 22, 2008

Beijing

USA Men's Basketball Semifinal

Basketball

581,882

 

 

 

 

 
  • Hillbilly

    That’s about half the number this site gets. ;)

  • Yazee

    A billion page views that’s insane.

    McKayla Maroney is the third most popular US athlete. That’s amazing!

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