FUEL TV’s July Ratings Sizzle
via press release:
FUEL TV’S JULY RATINGS SIZZLE
Network Records Most-Watched Month, Second Most-Watched Prime Time and Third Most-Watched Day
LOS ANGELES, CA – FUEL TV’s summer ratings sizzled in July, as the network recorded its most-watched month ever, according to Nielsen Media Research. Other ratings records set in the month included FUEL TV having its second most-watched prime time, its third most-watched day and three of its four most-watched weeks.
FUEL TV continues to be the industry’s fastest growing ad-supported cable network, thanks in part to three live Ultimate Fighting Championship® (UFC®) Fight Nights and three live Lucas Oil Pro Motocross Championship races telecast during the month. FUEL TV also set its own record for the most hours of UFC® programming in a month with 480 in July, edging out the previous record of 406 hours in June. For the year, FUEL TV has broadcast 2,276 hours of UFC programs.
For the first seven months of 2012, FUEL TV is the fastest growing network in year-to-year percentage audience growth among households, total viewers and men 18-49 during total day and prime time.
FUEL TV July 2012 Audience Highlights:
- · July 2012 is the network’s most-watched month ever, surpassing June 2012;
- · July 2012 was up +180% in Total Viewers and +300% in M18-49 vs. July 2011;
- · Prime time finished up +238% in Total Viewers and +200% in M18-49 vs. July 2011;
- · Live UFC Fight Night on FUEL TV on Wednesday, July 11 was the network’s third most-watched program ever with 211,000 Total Viewers;
- · UFC Fight Night on FUEL TV viewership peaked from 10:30 PM ET – 10:45 PM ET with 291,000 Total Viewers
- · Wednesday, July 11 ranked as FUEL TV’s second most-watched prime time and third most-watched day in network history;
- · For the first seven months of 2012, prime time viewership is +164% over 2011;
- · Since January 1, the network’s total day viewership is up +110% compared to 2011;
“We put up stellar numbers with our live Fight Night for UFC ON FUEL TV: MUNOZ VS. WEIDMAN,” says George Greenberg, Executive Vice President and General Manager, FUEL TV. “Throughout July, FUEL TV saw numerous shows put up all-time high ratings, including our news show ‘UFC Tonight,’ which has really found its audience. We’re excited to see viewers continue to find and watch other shows on FUEL TV.”
Extensive UFC coverage continues in the upcoming months, with FUEL TV telecasting the live Weigh-in, Prelims and Postfight shows for UFC ON FOX: SHOGUN VS. VERA on Saturday, August 4; the Weigh-in and Postfight shows for UFC 150: HENDERSON VS. EDGAR II Saturday, August 11; and the live Weigh-in and Postfight shows for UFC 151: JONES VS. HENDERSON on Saturday, September 1. In addition, FUEL TV has two more live Lucas Oil Pro Motocross Championship races in August.
In this year, FUEL TV offers more UFC programming than any network has ever offered, with more than 100 hours of live fights, weigh-ins, preliminary bouts, and pre- and postfight shows, and significant shoulder programming.
For a complete listing of FUEL TV shows, go to: http://www.fuel.tv/schedule/. For more information, go to www.fuel.tv, www.fuel.tv/ufc, on Facebook at: www.facebook.com/fueltv, and on Twitter at: @fueltv, #UFConFUELTV
To find FUEL TV on your television, go to www.fuel.tv/getfueltv, or call 877-4 FUEL-TV.
FUEL TV is the only cable and satellite television network that features the exciting world of adrenaline and thrill-seeking sports as well as high energy entertainment programming. This includes UFC, surfing, motocross, BMX and more. With more hours of UFC coverage than any other network, FUEL TV is the ultimate destination for live fights, weigh-ins, prelims, pre- and postfight coverage, results and more. This new generation of sports provides a rich landscape of some of the most vibrant and action-packed television entertainment in the world. See why adrenaline sports fans call FUEL TV the channel they never turn off. FUEL TV, part of FOX Sports Media Group, was launched July 1, 2003 and is seen in more than 36 million U.S. homes and can be accessed by broadband, mobile devices and other digital platforms such as iTunes®. FUEL TV programming is available in more than 50 countries around the world with 24/7 channels operating in Australia and Europe. To subscribe to FUEL TV, call 877-4 FUEL-TV. For program times and other information, visit www.fuel.tv.
FOX Sports Media Group
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 20 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; FOX Soccer, FOX Soccer Plus and FOX Soccer 2Go; FUEL TV; FOX Deportes and FOX College Sports. In addition, FSMG also encompasses FOX Sports Interactive Media, which includes FOXSports.com on MSN, Whatifsports.com Scout.com and Yardbarker.com. Also included in the Group are Fox’s interests in joint-venture businesses Big Ten Network, BTN 2Go and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network and FOX Sports Skybox restaurants.