‘Today’ Delivers Best Single-Day Advantage Over ‘Good Morning America’ Since Beijing Olympics
via press release:
HUGE ‘TODAY’ RTGS WIN
TODAY WINS RATINGS GOLD
TODAY Delivers Best Single-Day Advantage Over GMA Since Beijing Olympics
GMA Posts Lowest Single-Day Delivery In Nearly 2 Years
TODAY Grew Gap Over GMA Compared to Same Weeks in Beijing
LONDON – August 6, 2012 – Based on Nielsen national fast program ratings for last week (Monday, July 30 – Friday, August 3) NBC’s TODAY has scored ratings gold with live broadcasts from Olympic Park in London. On Friday, TODAY averaged 6.5 million total viewers, a whopping 2.4 million viewers (+58%) ahead of GMA. This is TODAY’s best single-day total viewer delivery since May 2, 2011, and biggest single-day advantage over GMA since August 21, 2008 (Beijing Olympics). Versus the previous Friday’s delivery (July 27), TODAY grew by more than 1.9 million viewers and 6 tenths in rating A25-54 (+691,000).
For Friday, TODAY averaged a 2.2 A25-54 rating (2.650 million), 1 full ratings point (+1,152,000) ahead of GMA. This is TODAY’s best A25-54 performance since March 5, 2012, and biggest A25-54 (000) advantage over GMA since March 2, 2011. GMA is down by 758,000 total viewers and 3 tenths in the key demo (-263,000). GMA had its lowest total viewer delivery since November 4, 2010.
*Compared to the same week-over-week lift that TODAY gained during Beijing’s first Friday, TODAY’s first Friday in London increased by 34 percentage points.
For the week, TODAY averaged 6 million viewers, more than 1.6 million ahead of GMA. This represents TODAY’s best total viewer delivery since the week of November 7, 2011, and best total viewer advantage over GMA since the week of February 22, 2010 (Vancouver Olympics). Versus the previous week, TODAY grew 39% (+1.7 million). GMA had its lowest viewer delivery since the week of August 15, 2011.
For the week, TODAY averaged 2.497 million A25-54 (000) viewers (2.1 rating), +853,000 more than GMA (+7 tenths). This is TODAY’s best A25-54 (000) performance since the week of February 13, 2012, and best A25-54 (000) advantage since the week of January 10, 2011.
*Compared to the same week-over-week lift that TODAY gained in Beijing, TODAY’s first week in London increased by 2 percentage points.
Jim Bell is the executive producer of “Today” (Mon.-Fri., 7-11am. ET).