'Today' Delivers Best Single-Day Advantage Over 'Good Morning America' Since Beijing Olympics

Categories: Network TV Press Releases

Written By

August 6th, 2012

via press release:

HUGE 'TODAY' RTGS WIN

 

 

TODAY WINS RATINGS GOLD

 

TODAY Delivers Best Single-Day Advantage Over GMA Since Beijing Olympics

 

GMA Posts Lowest Single-Day Delivery In Nearly 2 Years

 

TODAY Grew Gap Over GMA Compared to Same Weeks in Beijing

 

 

LONDON – August 6, 2012 - Based on Nielsen national fast program ratings for last week (Monday, July 30 – Friday, August 3) NBC’s TODAY has scored ratings gold with live broadcasts from Olympic Park in London. On Friday, TODAY averaged 6.5 million total viewers, a whopping 2.4 million viewers (+58%) ahead of GMA. This is TODAY’s best single-day total viewer delivery since May 2, 2011, and biggest single-day advantage over GMA since August 21, 2008 (Beijing Olympics). Versus the previous Friday’s delivery (July 27), TODAY grew by more than 1.9 million viewers and 6 tenths in rating A25-54 (+691,000).

 

For Friday, TODAY averaged a 2.2 A25-54 rating (2.650 million), 1 full ratings point (+1,152,000) ahead of GMA. This is TODAY’s best A25-54 performance since March 5, 2012, and biggest A25-54 (000) advantage over GMA since March 2, 2011. GMA is down by 758,000 total viewers and 3 tenths in the key demo (-263,000). GMA had its lowest total viewer delivery since November 4, 2010.

 

*Compared to the same week-over-week lift that TODAY gained during Beijing’s first Friday, TODAY’s first Friday in London increased by 34 percentage points.

 

For the week, TODAY averaged 6 million viewers, more than 1.6 million ahead of GMA. This represents TODAY’s best total viewer delivery since the week of November 7, 2011, and best total viewer advantage over GMA since the week of February 22, 2010 (Vancouver Olympics). Versus the previous week, TODAY grew 39% (+1.7 million). GMA had its lowest viewer delivery since the week of August 15, 2011.

 

For the week, TODAY averaged 2.497 million A25-54 (000) viewers (2.1 rating), +853,000 more than GMA (+7 tenths). This is TODAY’s best A25-54 (000) performance since the week of February 13, 2012, and best A25-54 (000) advantage since the week of January 10, 2011.

 

*Compared to the same week-over-week lift that TODAY gained in Beijing, TODAY’s first week in London increased by 2 percentage points.

 

Jim Bell is the executive producer of “Today” (Mon.-Fri., 7-11am. ET).

 

 

 

 
  • TimsDale4ever

    This show’s logo always makes me feel happy/hopeful somehow….

  • Ralph Hahn

    Another “We’re Great” news release from NBC.” They’re truly in to “spin”
    mode now.

  • Joseph

    It probably won’t be true during the Olympics, but under normal circumstances over the past few years, the most popular TV show in many cities on weekday mornings between 7 and 9 A.M. isn’t “Today” nor “Good Morning America”, but a local morning news/infotainment show (usually, but not always) broadcast on a Fox-owned or affiliated station.

  • rob60990

    Enjoy it Today Show. You will be back to 2nd place in no time. :D

  • Ginger Eliz

    LOL at NBC. You’re right Rob. Enjoy it now NBC. It won’t last beyond the Olympics. This press release is a direct hit to ABC’s GMA press releases the last several weeks when GMA beat Today. It was a given that Today would thrive since NBC is airing the Olympics and Today is inheriting 30 million viewers from the night before.
    Let’s see how the ratings are after the Olympics are over. My bet is on ABC and GMA.

  • yragcom1

    I never watch “Today” except for hour 4 with The Drunks (Hoda and Kathy Lee). If NBC were smart, they’d give them two hours instead of one.

  • PinoyTvCritic

    @Ginger Eliz

    LOL at NBC. You’re right Rob. Enjoy it now NBC. It won’t last beyond the Olympics. This press release is a direct hit to ABC’s GMA press releases the last several weeks when GMA beat Today. It was a given that Today would thrive since NBC is airing the Olympics and Today is inheriting 30 million viewers from the night before.
    Let’s see how the ratings are after the Olympics are over. My bet is on ABC and GMA.

    Today has been no. 1 for 16 years. It won’t be impossible that after Olympics, Today would retain the top spot.

  • Ginger Eliz

    Pinoy – if Today remains at #1 after the Olympics are over, I will be back here and say that I was wrong. But I don’t think that I wil be wrong. The momentum is on GMA’s side. NBC totally botched the Ann Curry situation and people have turned off Today, except for these 2 Olympic weeks.

  • Sandra

    We all remember how NBC execs and Lauer treated Ann Curry and we’re not buying what you’re selling! Now that the Olympics are over, the Today Show ratings will continue to fall. NBC’s arrogance is their downfall.

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