TV Ratings Sunday: Olympics Beats Beijing Again, 'Big Brother' Up; 'Secret Millionaire' and 'Extreme Makeover: Weight Loss Edition' Hit Series Lows

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August 6th, 2012


Adults 18-49: Rating/Share 9.1/26 1.2/3 1.0/3 0.9/3 0.8/2
Adults 18-34: Rating/Share 7.4/23 1.3/4 0.6/2 1.0/3 0.6/2
Total Viewers (million) 29.22 2.71 4.63 2.65 3.18


NBC was number one in adults 18-49  and among total viewers.

On NBC the ninth night of the XXX Olympic Games, featuring coverage of  gymnastics event apparatus finals  and the sprint events, scored a 10.5 adults 18-49 rating from 8-11PM, up 14% from  a 9.2  for the ninth night of the Beijing Olympics on August 17, 2008, which aired from 7:30-11:30PM. The final ratings, which will be released this afternoon, will include the data for the 11PM-midnight hour of coverage. At 7PM the special, Michael Phelps America's Golden Champion earned a 5.9 adults 18-49 rating.

On CBS, Big Brother garnered a 2.1 adults 18-49 rating, up 11% from last week's 1.9

On ABC, Secret Millionaire earned a series low 0.8 among adults 18-49, down 47% from a 1.5 for the show's last new episode on July 15.  At 9PM Extreme Makeover: Weight Loss Edition earned a 0.7 adults 18-49 rating, down 50% from a 1.4 for its last new episode on July 15, 2012.


Broadcast primetime ratings for Sunday, August 5, 2012:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 NBC Michael Phelps: America's Golden Champion 5.9/20 20.47
CBS 60 Minutes - R 1.0/3 6.53
ABC America's Funniest Home Videos - R 0.9/3 3.88
FOX American Dad - R 0.6/2 1.56
7:30 FOX The Cleveland Show - R 0.8/2 1.73
8:00 NBC XXX Olympics (8-11PM) 10.5/27 32.14
CBS Big Brother 2.1/6
FOX The Simpsons - R 1.3/4 2.93
ABC Secret Millionaire 0.8/2 3.82
8:30 FOX The Simpsons - R 1.5/4 3.31
9:00 FOX Family Guy - R 1.5/4 3.34
ABC Extreme Makeover: Weight Loss Edition (9-11PM) 0.7/2 2.50
CBS Hawaii Five-0 - R 0.5/1 2.88
9:30 FOX Family Guy - R 1.6/4 3.39
10:00 CBS The Mentalist - R 0.6/2 3.28

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • disney rocks

    Those are good Fox rerun numbers against the Olympics.

  • Rabbit

    The highlight of last night’s Olympics(besides Usain Bolt winning the 100M) was McKayla Maroney’s death glare at the Romanian gymnast who won Vault.

  • sally

    i am not watching the olympics i want the US to win but nbc coverage is terrible

  • OMG

    Seems like ABC is somehow THE network which is most vulnerable to special events no matter what their line-up is, while other networks are quite immune, especially cable ones. Even if the other shows on other networks take a dip, it is not as hard a hit than it is for ABC shows.

  • s0303

    wonder why secret millionaire sucks against olympics, but big brother is doing fine….funny how so many complain about nbc’s coverage of the olympics, but the ratings are consistently up over previous olympics :) i personally have enjoyed them and have no complaints…

  • Joseph

    yup , I ceased watching the games also, but that is more about the mix of events that remain, and because NBC stretches the 10 minutes of an event I want to watch over 3 hrs.

  • CP

    I’ll be curious to see how well the first preseason NFL game did on NFL Network.

  • AppleStinx

    I tried to watch Bob Costas’ studio interviews, but I couldn’t do it. The sound was awful, it was like listening to somebody on a cell phone going in and out of tunnels.

  • Nathan (NR2012)

    Really good for the MP special. :)

  • The Bandit

    Can NBC show anything except volleyball?

    I don’t have anything against volleyball, but my goodness. Whenever I turn the TV on, it’s always volleyball. Do they play any other sports besides volleyball?

    Bounce. Bounce. Bounce.

  • david

    The CBS affiliate here in Phoenix Arizona showed the Cardinals preseason game and showed the CBS line up later starting at 8:30 with 60 minutes. So the CBS ratings are inflated some what because of that.

  • AppleStinx

    The Bandit wrote: “Can NBC show anything except volleyball?”

    One would think that volleyball is very popular here. When you go on ESPN dot com, you won’t be able to find any link to anything volleyball (other than Olympics). Even poker (a sport?) has its own link. :grin:

  • Daw Johnson

    @AppleStinx…um, what?

  • Daw Johnson

    Sorry, that was in reference to the sound being awful. I didn’t have any trouble hearing the Missy Franklin interview.

    But responding to the volleyball point anyway, volleyball is appealing because it’s a fast-paced, simple, fun game to watch and understand. You also have athletic girls wearing bikinis. And you have proven, recognizable stars in Misty and Kerri.

    That said, last night was more notably built around the Men’s 100M and the Women’s Vault–those were the two events at the focus of the promotion.

  • DTV

    McKayla Maroney’s death stare was funny. I just felt that the NBC coverage built her up like she was so sure to win gold. Nobody is perfect including her. She still got a silver medal. The hug that the Romanian gave her was priceless.

  • scifi

    XXX Olympics = porno Olympics?

  • http://tvbythenumbers.com Bill Gorman

    “XXX Olympics = porno Olympics?”

    I’d like to think of it as the search engine enhanced Olympics. ;)

  • Yazee

    I felt bad for McKayla but that Usain Bolt race was amazing, them track dudes are funny.

  • AppleStinx

    @Daw Johnson

    I couldn’t watch the one with Michael Phelps and some other studio stuff. The Missy Franklin interview was an exception. If there was a sound problem, I might have overlooked because of her engaging personality.

    I enjoy watching volleyball dating back to the old scoring ways, but have always had to visit foreign websites to get any related news (of events other than Olympics).

  • Yazee

    I enjoy volleyball too but I really like the women’s indoor one better because the women overseas on teams like Russia, Spain, Italy, Croatia, and Turkey are so HOT!

    Track & Field has been really interesting this year than it has been the past 2-3 editions.

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