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TV Ratings Sunday: Olympics Beats Beijing Again, 'Big Brother' Up; 'Secret Millionaire' and 'Extreme Makeover: Weight Loss Edition' Hit Series Lows

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Written By

August 6th, 2012

 

Scoreboard NBC FOX CBS UNI ABC
Adults 18-49: rating/Share 9.1/26 1.2/3 1.0/3 0.9/3 0.8/2
Adults 18-34: Rating/Share 7.4/23 1.3/4 0.6/2 1.0/3 0.6/2
Total Viewers (million) 29.22 2.71 4.63 2.65 3.18

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NBC was number one in adults 18-49  and among total viewers.

On NBC the ninth night of the XXX Olympic Games, featuring coverage of  gymnastics event apparatus finals  and the sprint events, scored a 10.5 adults 18-49 rating from 8-11PM, up 14% from  a 9.2  for the ninth night of the Beijing Olympics on August 17, 2008, which aired from 7:30-11:30PM. The final ratings, which will be released this afternoon, will include the data for the 11PM-midnight hour of coverage. At 7PM the special, Michael Phelps America's Golden Champion earned a 5.9 adults 18-49 rating.

On CBS, Big Brother garnered a 2.1 adults 18-49 rating, up 11% from last week's 1.9

On ABC, Secret Millionaire earned a series low 0.8 among adults 18-49, down 47% from a 1.5 for the show's last new episode on July 15.  At 9PM Extreme Makeover: Weight Loss Edition earned a 0.7 adults 18-49 rating, down 50% from a 1.4 for its last new episode on July 15, 2012.

 

Broadcast primetime ratings for Sunday, August 5, 2012:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 NBC Michael Phelps: America's Golden Champion 5.9/20 20.47
CBS 60 Minutes - R 1.0/3 6.53
ABC America's Funniest Home Videos - R 0.9/3 3.88
FOX American Dad - R 0.6/2 1.56
7:30 FOX The Cleveland Show - R 0.8/2 1.73
8:00 NBC XXX Olympics (8-11PM) 10.5/27 32.14
CBS Big Brother 2.1/6
FOX The Simpsons - R 1.3/4 2.93
ABC Secret Millionaire 0.8/2 3.82
8:30 FOX The Simpsons - R 1.5/4 3.31
9:00 FOX Family Guy - R 1.5/4 3.34
ABC Extreme Makeover: Weight Loss Edition (9-11PM) 0.7/2 2.50
CBS Hawaii Five-0 - R 0.5/1 2.88
9:30 FOX Family Guy - R 1.6/4 3.39
10:00 CBS The Mentalist - R 0.6/2 3.28

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Duncey

    That disappointment with McKayla was so sick to watch and it was definitely a fluke. What makes that situation sickening is that the Romanian girl knows she stole one and she knows she’s not the best vaulter in the world.

    The good thing though was the 100m track event with Usain Bolt. That was one amazing race right there. Track & Field has definitely comeback this year no doubt.

  • RG-X

    Dear NBC; – the whole Michael Phelps segment during the Olympic broadcast was STILL the Olypmics time slot – trying it call it anything else, was lame.

    And with ALL the other events going on – why would you waste an hour of NOT showing other events?

    What you SHOULD have done – is waited for the Olympics to end —-then a day or two AFTER the olympics ended, run your “Michael Phelps Special” to EXPAND on the ratings -

    NBC – you keep on blowing it!

  • GARebelman

    NBC is going to show a 6 minute preview of Revolution tonight.

  • alffan

    I cannot wait until the Olympics are over. Never been in to them. Any organization that believes Baseball (an international sport) is less important than the garbage they have on doesn’t deserve time.

    I love to swim, but it’s an activity, not a sport. Running is for exercise… I just don’t get it. Thank goodness for Big Brother.

  • TVGuy

    The Michael Phelps special got a 5.9?! I guess everybody thought that the Olympics started at 7…

  • Tony

    #SaveJanelle

    Ugh, Boogie pisses me off lol!!!

  • Phillip

    @ Duncey

    I agree that was painful to watch because McKayla is my favorite athlete on the US team in any sport. I hope she doesn’t give up and goes back for Rio 2016.

    @ RG-X

    That’s actually not a bad idea, NBC could’ve used that special on one of their dead rerun nights or before Rock Center.

    @ GARebelman

    Thanks for the heads up!

    @ alffan

    Whose to say baseball won’t comeback to the games? Many sports have been taken out and put back in. The US domination in baseball and basketball is painful to watch, I would rather just watch the other countries compete in those sports.

  • Phillip

    Not sure about you guys but BB is so awful this season like it was last season, thank god the Olympics have been on. I have an excuse to not pay attention to it. I knew once Willie and JoJo got eliminated it was all downhill from there.

  • Paul

    @GARebelman, Actually the teaser is now 2 minutes and 40 seconds.

  • Melanie

    I felt bad for McKayla Maroney when she fell on her second vault. Hoping she would win the gold, although according to the analysts, she had it in the bag, but nothing is guaranteed, that’s for sure. You could tell she was mad! Congrats to Usain Bolt, he was amazing and hilarious.

    Big Brother was great last night also. I think the game just got alot more interesting with the former coaches now being players for the big prize.

  • Melanie

    @alffan said, “Swimming is not really a sport, just an activity. Running is for exercise, I just don’t get it.”

    Wow, are you serious? As hard as these athletes work and train for these games, they most certainly look like more than just an activity to me.

  • Punk 316

    McKayla Maroney could cut that Romanian bitch.

    Alffan should be removed of his speaking in public privilages after that ridiculous comment.

  • K

    Maybe there is hope for the Olympics yet, Maroney fell on her behind and lost points for it. She still got a silver medal, how pathetic she would be mad because she did not get gold. Reminds me of the US woman in track who won bronze in 2008 and was in tears, but she finally won gold in track this year and is of course elated. She, again, did get something when many athletes are going home with no medals (Tunisia Men’s Volleyball team comes to mind), Be happy with what you have.

  • edson

    Does anybody know when this season of Big Brother is supposed to end?

  • Ultima

    @alffan
    Any organization that believes Baseball (an international sport) is less important than the garbage they have on doesn’t deserve time.

    If the MLB players would participate in the Olympics, baseball would still be an event. They don’t, so it isn’t.

    @edson
    Does anybody know when this season of Big Brother is supposed to end?

    Wednesday, 19 September.

  • Ultima

    @K
    how pathetic she would be mad because she did not get gold

    “I’m not disappointed about the silver. I’m disappointed about my performance.” -McKayla Maroney, post-event interview

    What’s pathetic is the garbage you keep posting.

  • Ultima

    @alffan
    I love to swim, but it’s an activity, not a sport. Running is for exercise… I just don’t get it.

    And baseball is a game for little kids…

  • bumfuzzled

    Amen Ultima. I enjoy the Olympics and all the unique events. Watching all of the spors, I wish I could attend a beach volleyball event. Love the energy.

    I wish the Olympics had kept softball. I’ve read they are even considering golf……

  • JS

    NBC’s pathetic coverage- giving everything away and broadcasting each segment as predetermined hype has now officially brought us into the same type of broadcast sensationalism as the movie Starship Troopers. Oh what a shocker that Kirani James won the 400m race after a feature of him. NBC will surely be the network of the Government once Obama completely converts SCAMerica to Communism.

  • Christopher

    “@RG-X: Dear NBC; – the whole Michael Phelps segment during the Olympic broadcast was STILL the Olypmics time slot – trying it call it anything else, was lame. And with ALL the other events going on – why would you waste an hour of NOT showing other events? NBC – you keep on blowing it!”

    Dude, what are you talking about? NBC (and its sister networks) played live Olympics coverage literally ALL DAY Sunday — including the live tennis match with Andy Murray and Roger Federer at 9AM. So they took ONE hour at 7PM to celebrate the greatest Olympics swimmer ever (which I personally enjoyed). So what? This mindless NBC-bashing is getting old.

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