Cable News Ratings for Monday, August 6, 2012

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August 7th, 2012


Live + Same Day Cable News Daily Ratings for August 6, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,082            245            482
CNN         338             90            137
MSNBC         542            198            240
CNBC         225             87            112
FBN           59             14             26
HLN         212             83            125
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,002            378            821
CNN         402            112            183
MSNBC         911            267            397
CNBC         230            133            151
FBN           44             24             30
HLN         288            104            166
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends         976            272            505
CNN Early Start/Starting Point         249             85            106
MSNBC Morning Joe         360            137            198
CNBC Squawk Box         159             65             59
HLN Morning Express w/ Meade         212            110            155
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,569            282            576
CNN SITUATION ROOM         610             93            214
MSNBC S OLY PM       1,345            604            612
CNBC S OLY PM         211             90            118
HLN EVENING EXPRESS         182             75             94
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,587            292            592
CNN SITUATION ROOM         393            108            137
MSNBC POLITICS NATION         684            198            279
CNBC S OLY PM         651            248            336
HLN EVENING EXPRESS         150             45             80
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,613            393            740
CNN ERIN BURNETT OUTFRONT         270             92            121
MSNBC HARDBALL WITH C. MATTHEWS         984            261            388
CNBC S OLY PM         661            268            385
HLN JANE VELEZ-MITCHELL         285            102            185
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,649            529         1,084
CNN ANDERSON COOPER 360         400            102            182
MSNBC ED SHOW         908            248            392
CNBC BMW: A DRIVING OBSESSION         183             91             98
HLN NANCY GRACE         274             65            153
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       1,958            365            814
CNN PIERS MORGAN TONIGHT         449            131            199
MSNBC RACHEL MADDOW SHOW       1,040            303            433
CNBC AMERICAN GREED         166             89            130
HLN DR. DREW         285            122            149
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,379            241            559
CNN ANDERSON COOPER 360         357            104            168
MSNBC LAST WORD W/ L. ODONNELL         785            250            366
CNBC AMERICAN GREED         238            171            179
HLN NANCY GRACE         305            126            195
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,043            255            492
CNN ERIN BURNETT OUTFRONT         227             83            121
MSNBC ED SHOW         478            155            221
CNBC MAD MONEY         124             95            101
HLN SHOWBIZ TONIGHT         163             45             68


For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • don

    yay im first well good bye

  • Steel

    Wow, O’Donnell won the 25-54 demo last night. And he was off. Alex Wagner filled in for him. Was Greta off last night?

  • lbsles

    “Mitt Romney murdering a guy’s wife. That’s the latest Obama ad. It’s been tested among Democrat focus groups to work like a charm. Mitt Romney, Republican presidential nominee, wants guys’ wives to die.” -Rush Limbaugh

  • lbsles

    Obama Tells a Tale of ‘Romney Hood’

    President Obama has been looking for new ways to keep pressing the same attack on Mitt Romney’s tax plan, and on Monday, he coined a phrase he hopes will stick: “Romney Hood.”

    Ever since a study came out last week suggesting that Mr. Romney’s plan would result in tax increases, not cuts, for the middle class, Mr. Obama has been touting it at every campaign stop. In effect, he argues, Mr. Romney wants to take from the middle class to give more tax cuts to the rich.

    “It’s like Robin Hood in reverse – it’s Romney Hood,” Mr. Obama told supporters at a fund-raiser in Stamford, Conn.

    Mr. Obama has hammered away at the tax study in the hope of taking ownership of an issue that has long bedeviled Democrats even as he presses Congress to let taxes rise for income over $250,000 a year.

    The Romney campaign has disputed the study, by the nonpartisan Tax Policy Center, calling it flawed and biased. The study was based on assumptions about how Mr. Romney would meet his stated tax-cutting goals while not increasing the deficit since he has not filled in all the details himself.
    “President Obama recently said the biggest regret of his first term was not telling better stories,” said Ryan Williams, a Romney campaign spokesman. “He’s trying to make up for it now, but his stories just aren’t true. There’s only one candidate in this race who’s going to raise taxes on the American people, and that’s Barack Obama.”

    The president’s appearance in Stamford before an expected audience of 500 paying $500 each will be followed later in the evening by a more exclusive dinner at a private home in Westport for 60 donors who paid $35,800 apiece.


  • lbsles

    Joke of a political ad.

  • lbsles

    Woman mentioned in Priorities ad died in ’06

    The pro-Obama super PAC Priorities USA Action lobbed a heavy-duty attack at Mitt Romney this morning, airing an ad that links the closure of a GST Steel plant in Kansas City to the loss of a family’s health insurance — and the death of a woman some time later.

    The man speaking in the ad, Joe Soptic, says, “Mitt Romney and Bain closed the plant, I lost my health care and my family lost their health care. And a short time after that my wife became ill.” Soptic explains he’s not exactly sure when his wife became sick, but that when he took her to the hospital she had undetected, advanced cancer and died 22 days later.

    The Romney campaign has pushed back on other GST Steel-related attacks by arguing that the plant in Kansas City closed after he stepped away from his management job at Bain. (Democrats counter that Romney was still listed as a top executive at Bain through 2002, and that he built up the private equity firm during the time it invested in GST Steel.)

    In the case of this particularly jarring super PAC ad, it may also be relevant that Soptic’s wife died in 2006, years after the GST factory closed down.

  • lbsles

    Tue Aug 07 2012 12:01:02 ET


    President Obama whispered to a top fundraiser this week that he believes GOP presidential hopeful Mitt Romney wants to name Gen. David Petraeus to the VP slot!

    “The president wasn’t joking,” the insider explains to the DRUDGE REPORT.

    A Petraeus drama has been quietly building behind the scenes.

    Romney is believed to have secretly met with the four-star general in New Hampshire.

    The pick could be a shrewd Romney choice. A cross-party pull. The Obama administration hailed Petraeus as one of history’s greatest military strategists. Petraeus was unanimously confirmed as the Director of the CIA by the US Senate 94-0.

    But Petraeus has categorically asserted that he has NO political ambitions. And Team Obama stands prepared to tie one of their own to “Bush wars.” A Petraeus pick could been seen as simply shuffling the decks of power in DC.

    “He’s a serious man, for seriously dangerous times,” notes a top Republican.

    A DRUDGE POLL on Tuesday morning showed readers split on if Romney should give it a go.

    And the calendar is running out of days.


  • Coffee Steve

    CNN is truly dying a slow death, the olympics took a small bite from Fox and MSNBC but CNN is almost not even worthy of their numbers being posted. They are just plain awful

  • Coffee Steve


    GenerL Petraeus would be an excellent choice

  • lbsles

    “Mitt Romney is not just a felon now, he’s a murderer! We have a campaign message here that’s basically: ‘Republicans commit murder, poison the water, poison the air, and starve kids!’ The Democrats have been doing this stuff for as long as I’m alive so it must work.” -Rush

  • lbsles

    “How would have Obama helped this unemployed guy, Mr. Soptic, who didn’t have insurance after Bain closed his company when Romney was no longer there? He would have been fined! Under Obamacare, Mr. Soptic here would be fined for not having health insurance.” -Rush

  • lbsles

    @ Coffee Steve

    “Generl Petraeus would be an excellent choice”. If for no other reason then to lock up the vote from the military and anyone ever connected to someone that has served in the military.

  • Coffee Steve

    Voters in Detroit Turned Away For Refusing To Fill In Citizenship Box On Ballot…

    Polls open late after official oversleeps…


  • lbsles

    Botton line on Gen. Petraeus is that he is a top notch person.

  • Former CNN Fan

    Coffee Steve,
    Yep, those CNN numbers are awful. They explain it away as the Olympics but the others seem to be doing ok. They thought sending two primetime anchors to cover Sikh shooting would give them the breaking news bump. Whoops, it looked more like exploitation.

  • Coffee Steve


    I think Romney already has the military vote already locked up, but if Romney picks the General, then you’ll see the military flaws of this adminsitration be forefront. Pkus when you hear about Obama getting Bin, you’ll see how the General won the Iraq war with his strategy.

    Not to mention they won’t be able to tie Petraeus to Bush much since Petraeus did not really think to highly of Bush.

    It also could make the election more interesting and take a more serious tone as well. And Petraeus sure has the leadership experience they could never knock.

  • lbsles

  • Coffee Steve

    @Former CNN Fan

    And it’s a shame too, I so much enjoyed CNN for the longest time, they used to do news so right. And even the commentary shows were good and balanced at one time.

  • lbsles

    Media Tries to Bring Reid’s Lie to Life

    RUSH: Okay. Mitt Romney paid three-and-a-half million dollars in taxes last year. Mitt Romney paid $4.7 million in taxes in 2010. So if you add that up, you get $8.2 million in taxes Romney has paid in the past two years. Is that what the Democrats call not paying your taxes? So $8.2 million in federal taxes the last two years. I kid you not. US News & World Report has just posted the following link. “Here’s How Mitt Romney Might Have Paid No Taxes.” They’ve had somebody on their staff look at a whole bunch of hypotheticals and come up with a way that a guy like Romney might not have paid any taxes. I don’t know if this is for ten years or what, but they’ve actually done it. So a lie has come to life in the left-wing media. It is said, by the way, that Romney paid 42% of his 2011 income in taxes and charity. Let’s see Dingy Harry’s. Let’s see his returns so that we can compare.

  • Raz

    It’s like Robin Hood in reverse – it’s Romney Hood,” Mr. Obama told supporters at a fund-raiser in Stamford, Conn.

    Isn’t that Dennis Moore from Monty Python? He steals from the poor and gives the rich…stupid……Dennis Moore.

    What a bunch of dummies, don’t know their Python…or much else either.

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