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Cable News Ratings For Saturday-Sunday, August 4-5, 2012

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Written By

August 7th, 2012

 

Live + Same Day Cable News Ratings for Saturday & Sunday, August 4-5, 2012

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         726            189            328
CNN         253             70            114
MSNBC         550            282            282
CNBC         103             41             57
FBN           28               7             11
HLN         297            141            193
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC         901            156            310
CNN         266             79            142
MSNBC         369            188            221
CNBC         161             64             91
FBN           39             18             21
HLN         330            125            219
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         699            168            289
CNN         421            138            193
MSNBC         528            271            260
CNBC         118             46             61
FBN           33               9             14
HLN         330            143            197
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC         803            175            284
CNN         426            159            219
MSNBC         365            184            173
CNBC         109             41             59
FBN           63             13             26
HLN         374            128            167

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

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Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Doug Z

    Even in China today, people recognize CNN as a pack of liars. In fact, there is a new idiom in China. When they want to call someone on an obvious lie, they say in Chinese “Are you CNN?”

  • Suikostinger

    Too bad because they had the best coverage of the Sikh shooting when it was live.

  • Hillbilly

    Did MSNBC have Olympic coverage? If they did it didn’t help much. :???:

  • Hoppy

    “they say in Chinese “Are you CNN?”

    Ni shih CNN ma?

  • Ralph Hahn

    Saturday daytime: MSNBC received the SAME number in both the 25-54 AND 35-64 age demos? There must be a mistake.

  • Erick

    If I am going to watch the olympics, I prefer to stay away from MSNBC.

  • Sicilian Papa

    Again we are faced with the vexing question, should we post on the weekend ratings page?

    Should we keeping posting on the Friday ratings page and wait for the Monday ratings to come out?

    Or should we wait to post on the Monday ratings page because it usally comes out soon after the weekend ratings page?

    We all face this difficult and agonizing decision every Tuesday afternoon.

  • Ralph Hahn

    I’m with you, Papa.

  • Wayne Braden

    Journalism is dead in America, it’s all politics. Fox News is less than CNN. CNN is obviously favoring Obama and Democrats.

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