CNN Hits 20-Year Weekly Low in Primetime

The XXX  Olympics have not been good news for CNN. According to Nielsen data, the week of July 30, the channel garnered its lowest primetime ratings among adults 25-54 (96,000) and total viewers (318,000) in twenty years.

CNN’s Ten Lowest Rated Weeks

P2+ P25-54
WEEK Live+SD AA(000) Live+SD AA(000)
WEEK1087-07/30/2012 318 WEEK1087-07/30/2012 96
WEEK1077-05/21/2012 344 WEEK450-05/15/2000 98
WEEK1003-12/20/2010 379 WEEK1077-05/21/2012 102
WEEK451-05/22/2000 380 WEEK448-05/01/2000 103
WEEK1080-06/11/2012 382 WEEK1004-12/27/2010 103
WEEK1076-05/14/2012 385 WEEK1076-05/14/2012 104
WEEK449-05/08/2000 396 WEEK449-05/08/2000 105
WEEK1083-07/02/2012 396 WEEK1003-12/20/2010 105
WEEK457-07/03/2000 400 WEEK1083-07/02/2012 107
WEEK125-02/21/1994 407 WEEK451-05/22/2000 109

 

Looking at individual programs, Piers Morgan Tonight scored a series low of 349,00 total viewers and 81,000 adults 25-54, while the 10PM telecast of Anderson Cooper 360 earned CNN’s lowest ratings in the time period in 20 years.

Network Period Program Time (000s) (000s)
CNN 07/30/12-08/05/12 AC 360 (M-Th)/COOPER SPCL (Fri) 08:00P -09:00P 349 81
CNN 07/30/12-08/05/12 PIERS MORGAN TONIGHT 09:00P -10:00P 314 81
CNN 07/30/12-08/05/12 AC 360 (M-Th)/COOPER SPCL (Fri) 10:00P -11:00P 259 97
blog comments powered by Disqus