via press release:
Ratings Highlights Disney Junior of Disney Channel
Final National Ratings – Week of July 30 – August 5, 2012
Disney Channel’s Disney Junior Outshines Nickelodeon Head to Head in Competitive Preschool Hours for the 10th Consecutive Week in Total Viewers, Kids 2-5 and Boys 2-5, and the 12th Straight Week in Women 18-49
Block Delivers the Top 3 Preschool Cable TV Series in Kids 2-5 and Moms for 8th Straight Week with “Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse”
“Doc McStuffins” is the #1 Preschool Cable TV Series in Kids 2-5
and Girls 2-5 for the 8th Consecutive Week
For the week of July 30, 2012, Disney Junior’s “Doc McStuffins” on Disney Channel ranked as the #1 preschool cable TV series in Kids 2-5 (652,000/3.9), Girls 2-5 (350,000/4.3 rating) and Women 18-49 (339,000/0.5 rating) for the 8th consecutive week, and was also the #1 cable preschool series for the week in Boys 2-5 (302,000/3.5 rating).
In competitive preschool hours, Disney Channel surpassed Nickelodeon by double-digit margins in Total Viewers (54% – 1.50 million vs. 977,000), Kids 2-5 (34% – 378,000 vs. 283,000), Girls 2-5 (38% – 198,000 vs. 143,000) and Boys 2-5 (29% – 180,000 vs. 140,000), and also led in Women 18-49 (7% - 261,000 vs. 245,000). This marked Disney Channel’s 10th consecutive week out-performing Nickelodeon in Total Viewers, Kids 2-5 and Boys 2-5, the 8th straight in Girls 2-5 and the 12th in Women 18-49.
- With “Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse,” the Disney Junior block held the week’s Top 3 preschool cable TV series in Kids 2-5, Girls 2-5 and Women 18-49 (varying order).
About Disney Junior:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. bringing the total number of channels to 30 worldwide.
Source: NMR, U.S. ratings, 7/30/12 – 8/5/12, and as dated. Moms=Women 18-49. Competitive preschool hours= M-F 6:00 a.m. – 9:00 a.m.