Team USA Men’s Basketball & Women’s Soccer Power NBC Sports Network to Most-Watched Total Day Ever
via press release:
TEAM USA MEN’S BASKETBALL & WOMEN’S SOCCER POWER NBC SPORTS NETWORK TO MOST-WATCHED TOTAL DAY EVER
3.33 Million Watch Team USA Men’s Basketball Defeat Argentina
Team USA Women’s Soccer OT Victory vs. Canada Watched by 2.92 Million
Women’s Soccer Gold Medal Final: USA vs. Japan, Thursday at 2:45 p.m. ET on NBC Sports Network
LONDON – August 7, 2012 – Powered by victories from Team USA men’s basketball and women’s soccer, NBC Sports Network scored its most-watched total day ever yesterday — Monday, August 6 — by averaging 956,00 viewers (0.63 HH rating; 6-3 a.m. ET).
Strictly for its Olympic coverage, which aired from 4 a.m. – 8 p.m. ET, NBC Sports Network averaged 1.21 million viewers (0.80 HH rating) on Monday, its best ever for that daypart. From 2:45-7 p.m. ET — when both games aired back to back — NBC Sports Network averaged 3.06 million viewers (1.94 HH rating), also the best ever for that particular daypart on the channel.
After leading by only one point at halftime, 60-59, Team USA pulled away to defeat Argentina, 126-97, in a men’s basketball game that was watched by 3.33 million viewers (2.14 HH rating) on NBC Sports Network (5:30-7 p.m. ET), the channel’s highest viewership average ever for that particular daypart.
Prior to the men’s basketball victory, Team USA’s women’s soccer team won a thrilling 4-3 overtime victory against Canada. The game was watched by 2.92 million viewers (1.84 HH rating) on NBC Sports Network from 2:45-5:30 p.m. ET, the best ever for that daypart on the channel. The 5-5:30 p.m. ET half-hour, which was when Alex Morgan scored the game-winning goal, was watched by 3.84 million viewers, making it the most-watched half-hour of the Olympics to date on NBC Sports Network.
NBC Sports Network ranked as the No. 1 cable network in viewers during both games.
On Wednesday night, Team USA men’s basketball faces Australia in the quarterfinal at 5:15 p.m. ET on NBC Sports Network. On Thursday, NBC Sports Network hosts the women’s soccer gold medal final between Team USA and Japan at 2:45 p.m. ET.