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TV Ratings Monday: Olympics Down, 'Bachelor Pad' Hits a Series Low, 'Glass House' Flat

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Written By

August 7th, 2012

Scoreboard NBC UNI FOX CBS ABC CW
Adults 18-49: Rating/Share 8.1/22 1.5/4 1.1/3 1.0/3 0.9/3 0.2/1
Adults 18-34: Rating/Share 6.5/20 1.6/5 0.9/3 0.7/2 0.7/2 0.3/1
Total Viewers (million) 25.99 3.83 2.71 3.62 2.80 0.57

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NBC was the number one network in adults 18-49  and total viewers.

On NBC. night 10 of the XXX Olympics scored a 8.1 18-49 rating from 8-11PM,  down 24% from last Monday's 10.6 final rating (8-11:23PM), and down 2% from  a 8.3 fast national for the same time period for night 10 of the Beijing Olympics on August 18, 2008.

On ABC, Bachelor Pad earned a series-low 1.0 adults 18-49 rating , down  9% from last week's 1.1.  The Glass House also matched last week's series low 0.6. adults 18-49 rating.

Late-night results are below the primetime data.

Broadcast primetime ratings for Monday August 6, 2012:

Time Net Show 18-49 Rtg/Shr Viewers (millions)
8:00 NBC XXX Olympics (8-11PM) 8.1/22 25.99
FOX Hell's Kitchen- R 1.1/3 2.77
ABC Bachelor Pad (8-10PM) 1.0/3 3.38
CBS How I Met Your Mother - R 1.0/3 3.31
CW Perez Hilton All Access - R  0.3/1  0.67
8:30 CBS 2 Broke Girls - R 1.0/3 3.60
9:00 CBS 2 Broke Girls - R 1.2/3 3.87
FOX Hell's Kitchen- R 1.1/3 2.65
CW Remodeled - R  0.2/1  0.47
9:30 CBS Mike & Molly - R 1.1/3 3.83
10:00 CBS Hawaii Five-0 - R 0.8/2 3.56
ABC The Glass House 0.6/2 1.64

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Via NBC Press Note:

In Late-Night Metered Markets Monday night:

 

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Daw Johnson

    @Jeff (Canada)

    That’s why I don’t understand the importance of Sweeps. If an advertiser has access to ratings information for every single airing of every single show, why should what the show does during three months of the year impact what advertisers pay during the remaining months?

    It’s not like November is the only opportunity to track how How I Met Your Mother does…so why would I only use November data when calculating what I want to spend on ads?

    Similarly, what exactly is the point of “benching shows for Sweeps.” If NBC airs some cool, young-skewing special instead of Harry’s Law in November, but then airs Harry’s Law for the remainder of the year, I’m still going to look 100% at Harry’s Law’s ratings when deciding to advertise on that show.

    I don’t go, “Well, HL does a 0.8 usually, but NBC averaged a 1.6 on Sundays at 8PM in November. So, I’m going to pay double the Harry’s Law rates to advertise on Sundays at 8PM, even when Harry’s Law comes back.”

  • Ultima

    @Jeff
    I had a question about how advertisers regard a network’s inflated numbers due to big events like the Olympics. Let’s say NBC is shopping around for advertisers, and they show them their yearly average ratings for 2012.

    Advertising prices aren’t based off the network’s overall yearly numbers, so the non-annual nature of events like the Olympics and the Super Bowl are irrelevant.

  • steve

    Sweeps are now primarily used by the local NBC, ABC, CBS and Fox affiliates. national sweeps are getting close to meaningless

  • Paul

    In the Revolution preview, it’s apparently not an EMP and Eric Kripke said he did contact someone in the scientific community who said that whatever Kripke told him happens could happen in real life. So its probably not an EMP attack. It might be something a little bit more logical. The pilot explained that the physics screwed up. When that is mentioned in the pilot, it makes batteries going out more believable. They do have firearms. But, the new militia that is run by Giancarlo Esposito bans guns for the citzenry.

  • tv log

    NBC Pick The Glass House! Next Summer! Air Sundays, Thursdays and Saturdays!
    Sundays Captains’ draft of players and live temptation competition! Thursdays Captain Competition and live Limbo ceremony! Saturdays is Limbo play returns and captains selection! Live Limbo is twist! Studio audience vote on who should return in house! But Live feed voting on Thursday will counts 1/2 of voting and limits three hours in each time zone!

  • Nick

    @RG-X

    Hotel Hell is only on Tuesdays for one week, I think.

  • Martin

    I Didn’t watch it so don’t know if it is right or not but did anyone else notice they moved 2 Broke Girls repeats to 9pm as well to get ready for fall, first Monday like that, really interested to see how this does come fall, I say it will do well.

  • s0303

    @ dennis…i love grimm, but it will not get that high in the ratings…i’m guessing 2.0 with 5 million viewers…if they had shown the repeats over the summer like they had originally advertised, you might have been close…nbc really needs to rebroadcast the season finale before the season 2 premiere or the new viewers are going to be lost…jmo

  • Dennis

    @s0303
    The season 1 finale got 5.10 million viewers just 2 months ago….
    The season 2 premiere should get a boost from all the olympics coverage on NBC for the last 2 weeks… so thats why I’m going as high as 8 million….
    ..at the low end, I’ll say 6.8 million

  • Joseph

    Without leaking results, it is safe to say that if Americans won gold in the final day of gymnastics at the Olympics, NBC will hold the sport until after 11 P.M. EDT, with any individual events resulting in U.S. gold-medals being held even later.

    For example, if the U.S. won gold in either of the women’s individual events, they likely will be seen no earlier than about 11:20 EDT.

  • Joseph

    Univision finished second among the broadcast networks last night (August 6th) in total viewers and key demos.

    Get used to it.

    Once the Olympics end, I would think Univision will top the broadcast networks in both the 18-34 and 18-49 demos almost every night between next Monday (the 13th; the night after the Olympics end) and the start of the Fall season in late September.

    Univision may even win a few nights among broadcast nets in overall viewers.

  • Charlie Sheen

    The Olympics historically have always declined in the second week probably due to some of the viewers maybe tiring out or if they were interested in the events that only run in the first week. The only time from what I can remember where the second week did way better than the first week was during the 1994 Winter Olympics when Nancy Kerrigan skated for the first time since the Tanya Harding stabbing incident the month before and they record numbers like around 75 million viewers I believe for CBS that year.

    This year though the Olympics are still up from past years. I remember in Sydney and Athens the ratings being what their getting now for the first week. So these Olympic games are the highest they’ve been week 2 since 1996 so this is a bit of a rare successful trend for these Olympics right now.

    When it comes to Gymnastics it might be more about whose involved, so far the Fab 5 are such a huge draw right now that their capable of spiking the ratings every night their on.

    Track & Field is a little bit more successful this year than in past years, the sport is making a bit of a comeback this year after all of those steroid allegations that ruined the sport in the last decade. I’m expecting Track & Field to be a bit stronger in Rio.

  • Joseph

    Charlie:

    The most-watched telecast of the 2010 Winter Olympics was the men’s hockey championship game, the final competition of the Games (just hours before the closing ceremonies). The second-most-watched event in Vancouver was the long program in women’;s figure skating, during the second week.

    In fact, in most Winter Olympics, the long program in women’s skating has been the most-watched single broadcast (always during the second week), although in 1960, 1980, and 2010, it was a hockey medal-round or championship game that was most-watched single broadcast.

    In recent Summer Games, there had been a bit of a drop in the second week. But with gymnastics being stretched to the second Tuesday this year, ratings should hold up well tonight (August 7th).

    Four years hence, expect bigger prime-0time ratings since there is only a one-hour time difference between Rio and New York in our Summer, and most prime-time coverage will be live.

    This means Usain Bolt’s attempt to three-peat in the 100 meters will be live in prime-time and might deliver boffo numbers.

  • s0303

    @dennis…you may be right about total viewers, but your 2.6 in the demo is almost a whole point higher than the season finale…would love if that happened, but i don’t think it will…i do think the 2.0 will be closer, guess we’ll find out next week :) looking forward to season 2!

  • Ultima

    @Joseph
    Once the Olympics end, I would think Univision will top the broadcast networks in both the 18-34 and 18-49 demos almost every night between next Monday (the 13th; the night after the Olympics end) and the start of the Fall season in late September.

    Complete nonsense.

    Seriously, how could you possibly come to that conclusion?

  • Ultima

    @Joseph

    To elaborate, NBC will have original programming on Mondays and AGT on Tuesday/Wednesday. FOX will be all new on Monday/Tuesday/Wednesday. CBS will have Big Brother plus Big Bang repeats on Thursday. How is Univision going to win any of those nights in 18-49?

    Also, by claiming they can win most nights even after the first week of September, when NBC has basically their entire fall lineup going and FOX has The X Factor, is just absurd.

  • Joseph A

    The 1st week of ratings were also helped by my more US Gold Medals then last year, Swimming 12 vs 16, Gymnastics 2 vs 3, Tennis 1 vs 3, plus nice showings by the US in Shooting, Rowing, Judo, Diving and Fencing ,, PLUS , for the 1st week the US Teams in Volleyball, Soccer, Basketball were all winning their games.
    ++
    In the second week the US is less dominant, and NBC needs to find ways to attract an audience where the night is not dominated by the Stars and Stripes !

  • K

    @Nick

    Hotel Hell is on Mon and Tues. They’re breaking the eps up as Part 1 and Part 2 with the same hotel for both eps. HK will follow on Mon and Masterchef Tues.

  • K

    Olympics are down in the ratings partly due to many people getting tired of them, and also the “cheating” Rio will probably do much better, just like Sydney and Greece did.

  • grab them cakes

    Just end these Olympics! Have not watched one minute of it and would have preferred NBC’s normal summer line-up over this boring Olympic crap. Amazing how many sheep actually watch because they think it’s the ‘cool’ thing to do…

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