Univision Ranks as the Number 2 Broadcast Network among Adults 18-49 and Adults 18-34

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via press release:

 

Univision Ranks as the #2 Broadcast Network among Adults 18-49 and Adults 18-34

Network is #2 Among Both Adults 18-49 and Adults 18-34 Every Weeknight and during 9 p.m. and 10 p.m. Hours Monday-Friday

Univision Broadcast Prime Highlights – Week of July 30, 2012 to August 5, 2012

 

  • · Univision ranked as the #2 broadcast network among Adults 18-49 last week, out-delivering ABC (+63%) CBS (+32%) and FOX (+40%). This marks the eighth time in the last nine weeks that Univision has ranked as the #3 network or higher among Adults 18-49.

 

  • · Univision was the #2 network during primetime last week among Adults 18-34, out-delivering ABC (+109%), CBS (+137%), and FOX (+35%). For the 12th consecutive week, Univision has ranked as the #2 network or higher among A18-34.

 

  • · Univision finished the week as the #3 network among Total Viewers 2+, out-delivering ABC (+21%) and FOX (+55%) for the week.

 

  • · Univision out-delivered three or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights last week among both Adults 18-49 and Adults 18-34.

ü Based on the current 2011/2012 season to date, Univision has out-performed NBC during broadcast prime 73% of the time (236 out of 322 days) among Adults 18-34 and 51% of the time (165 out of 322 days) among Adults 18-49.

ü Additionally Univision has out-performed ABC on 111 nights, CBS on 98 nights, and FOX on 91 nights among Adults 18-49. Furthermore, among Adults 18-34, Univision has out-performed ABC on 204 nights, CBS on 235 nights, and FOX on 124 nights.

 

  • · Univision kicked off the week on Monday as the #2 network among Adults 18-49 and Adults 18-34, out-delivering ABC, CBS and FOX in both demographics. Univision’s entire primetime lineup also ranked among the top 10 programs Monday night among Adults 18-49 and top 5 among Adults 18-34.

 

  • · On Tuesday night Univision maintained its #2 rank among Adults 18-49 and Adults 18-34, out-delivering ABC, CBS and FOX for the second consecutive night this week. Univision’s entire primetime lineup ranked among the top 5 programs for both demographics.

 

  • · On Wednesday night, Univision held the #2 network rank among Adults 18-49 and Adults 18-34 for the third consecutive night this week. Univision out-delivered ABC, CBS and FOX in both demographics and its primetime lineup ranked within the top 5 programs among Adults 18-49 and Adults 18-34.

 

  • · For the fourth consecutive night this week Univision finished as the #2 network among Adults 18-49 and Adults 18-34. Univision’s entire primetime lineup ranked among the top 10 programs among Adults 18-49 and Adults 18-34 on Thursday night, helping Univision out deliver ABC, CBS and FOX.

 

  • · On Friday night Univision ranked as the #2 network among Total Viewers 2+, Adults 18-49, and Adults 18-34. Univision’s entire primetime lineup ranked among the top 5 programs for both Adults 18-49 and Adults 18-34 demographics.

ü Univision delivered 3.7 Million Total Viewers 2+, more viewers than FOX (+130%), CBS (+22%), and ABC (+16%). This is the second consecutive week that Univision has held the #2 position among Total Viewers 2+

ü 1.8 Million Adults 18-49 tuned into Univision on Friday night, +185% more Adults 18-49 viewers than FOX, +152% more than CBS, and +89% more than ABC.

ü Univision also held a triple digit advantage among Adults 18-34 delivering 1 Million viewers, +160% more Adults 18-34 viewers than FOX, +332% more than CBS, and +174% more than ABC.

 

  • · On Saturday night, airing “Sabado Gigante” (Giant Saturday), Univision ranked as the #4 network among Adults 18-34, out-delivering ABC (+10%) and CBS (+66%). Airing against the Olympics, “Sabado Gigante” averaged 1.6 Million Total Viewers 2+, 614,000 Adults 18-49, and 277,000 Adults 18-34. “Sabado Gigante” also ranked among the top 10 programs among Adults 18-49 and Adults 18-34.

 

  • · On Sunday night Univision ranked as the #3 network among Adults 18-34 and ranked #4 among Adults 18-49, out-delivering ABC in both demographics.

ü Airing “Pequeños Gigantes 2” at 8 p.m., the talent competition increased its viewership compared to the prior week among 3.4 Million Total Viewers 2+ (+4%), 1.7 Million Adults 18-49 (+1%), and 944,000 Adults 18-34 (+6%). “Pequeños Gigantes 2” helped Univision rank as the #2 network for the week among Kids 2-11 and Teens 12-17.

 

  • · At 8 p.m., Univision’s novela “Por Ella Soy Eva” (For Her, I’m Eva) helped Univision rank as the #2 network for the hour (M-F) among Adults 18-34 and #3 among Adults 18-49. “Por Ella Soy Eva” delivered 2.8 Million Total Viewers 2+, 1.4 Million Adults 18-49, and 803,000 Adults 18-34.

ü The novela was the highest rated non-Olympic show among Adults 18-34 for the entire week.

ü Furthermore “Por Ella Soy Eva” was either the highest rated or second highest rated non-Olympic show on every night last week (M-F) among both Adults 18-49 and Adults 18-34.

 

  • · Univision’s 9 p.m. novela “Abismo de Pasion” (Abyss of Passion) helped Univision rank as the #2 network for the hour (M-F) among Adults 18-49 and Adults 18-34. “Abismo de Pasion” delivered 4 Million Total Viewers 2+, 1.9 Million Adults 18-49, and 1 Million Adults 18-34.

 

  • · Univision’s 10 p.m. novela “La Que No Podia Amar” (The One Who Couldn’t Love) helped Univision rank as the #2 network for the hour (M-F) among Adults 18-49 and Adults 18-34. The novela delivered 4.9 Million Total Viewers 2+, 2.4 Million Adults 18-49, and 1.3 Million Adults 18-34.
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