Viewership Rises for 'UFC on FOX' on Saturday August 4

Categories: Network TV Press Releases

Written By

August 7th, 2012

via press release:

 

VIEWERSHIP RISES FOR UFC ON FOX 4

The UFC on FOX event broadcast on Saturday, Aug. 4, averaged a 1.4/3 household rating/share, and 2.44 million viewers, according to Nielsen Media Research. Despite immense Olympic competition, the UFC event posted a slightly higher audience (2.44 million vs. 2.42 million), and came within one tenth of a point in rating (1.4 vs. 1.5), compared to the last UFC on FOX event on May 5. Men 18-34, the key male demographic category for UFC programming, posted a significant +19% increase over May’s card (1.9 vs. 1.6), and for the week in prime time, the UFC on FOX event ranked #9 among Men 18-34 and was the highest-rated non-Olympic program in this category.

 

Saturday night's UFC on FOX coverage grew steadily throughout the broadcast and peaked at a 2.0/4 (3.3 million) at 10:00 PM ET. Las Vegas led all local markets with a 4.6/9, followed by Louisville (3.0/5), New Orleans and Tulsa (2.8). Markets showing the most improvement since May were West Palm Beach (+138%), Indianapolis (+133%) and Birmingham (+110%). Top market New York was up +55% and host market Los Angeles was up +25% compared to the May event.

 

Through its first four events, the UFC on FOX is averaging a 2.0/4 in households with 3.5 million viewers with the main male demographics posting a 2.5 for both Men 18-34 and Men 25-54 and a 2.4 for Men 18-49.

 

 
  • Alex

    Other than the first UFC on FOX, UFC and FOX haven’t made these other events feel different from the ones they run on FX or FUEL. “Just another card” feel to most of the marketing. “Eight dudes fight on FOX!” Zero fighter personality is used.

  • BingBing

    Perhaps they should stack a FOX card with a couple of lower weight title fights. These guys aren’t PPV draws so you aren’t losing money. Stick Henderson or Edgar on there, along with Aldo, and perhaps a couple of bigger names beneath them.

    “TWO TITLE FIGHTS ON FOX!” has a ring to it, and it will give the lighter weight guys exposure.

  • Chris

    I know pay-per-view is vital to UFC, but in order for FOX telecasts to succeed, it needs big name mixed martial artists. Just because a bout has big names doesn’t necessarily mean it should always be pay-per-view. The first such UFC on FOX telecast last November was actually a heavyweight title bout, something normally seen on pay-per-view.

  • Columbo

    “Despite immense Olympic competition…”

    Don’t forget about Eddie Murphy’s classic Norbit which aired on ABC opposite the event.

  • Columbo

    UFC would lose tens of millions if they put another title shot on FOX. They gave away Cain-JDS and the ratings were a disappointment. 6 million wasn’t bad but for a heavyweight championship fight? Believe me, UFC-FOX thought the ratings were going to be much bigger.

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