30.1 Million Average Viewership on NBC Last Night is Best for Second Tuesday of Any Non-U.S. Summer Olympics in 36 Years

via press release:

 

30.1 MILLION AVERAGE VIEWERSHIP ON NBC LAST NIGHT IS BEST FOR SECOND TUESDAY OF ANY NON-U.S. SUMMER OLYMPICS IN 36 YEARS

 

 

11th Time in 12 Nights that Primetime Viewership Topped Comparable Nights from the 2008 Beijing Olympics

 

8 Nights of at Least 30 Million Viewers Tops Total From Entire Beijing Olympics (5) and Athens Olympics (2) Combined

 

32.8 Million Average Viewership and 18.5 Household rating for the First 12 Nights of the London Olympics is Most for any Non-U.S. Summer Olympics in 36 Years

 

London Olympics Pacing Ahead of Beijing and Athens in Every Measurement

 

Salt Lake City Leads All Metered Markets; Kansas City 2nd; Milwaukee 3rd

 

Mountain Time Zone is Highest Rated; Pacific Time Zone 2nd

 

 

LONDON – August 8, 2012 – Last night’s primetime coverage of the London Olympics on NBC drew an average of 30.1 million viewers, the 11th time in 12 nights that the average viewership for the London Olympics surpassed the Beijing Olympics. This marks the eighth night that the primetime viewership for the London Olympics surpassed 30 million viewers, topping the combined total of the 2008 Beijing Olympics (five nights) and the 2004 Athens Olympics (two nights).

 

Last night’s coverage, which featured Aly Raisman taking the gold medal in the floor exercise, and Dawn Harper and Kellie Wells taking silver and bronze, respectively, in the women’s 100m hurdles, drew 30.1 million viewers, the best for the second Tuesday for a non-U.S. Summer Olympics since the Montreal Olympics in 1976.

 

· Last night’s viewership is up 11% from the comparable night at the Beijing Olympics (26.6 million) and up 20% from the comparable night at the Athens Olympics (25.0 million).

 

Last night’s primetime coverage on NBC (8-11:22 p.m. ET/PT) earned a 17.6/29 national rating/share, 8% higher than the comparable night from Beijing (16.3/27), and 12% higher than the comparable night from Athens (15.7/26), the last European Olympics.

 

FIRST 12 NIGHTS IN PRIMETIME – BEST VIEWERSHIP AND HOUSEHOLD RATING FOR NON-U.S. SUMMER GAMES IN 36 YEARS:

 

Through the first 12 days, the London Olympics has averaged 32.8 million viewers in primetime, and a household rating of 18.5/31, making it the most-watched and highest-rated non-U.S. Summer Olympics since the Montreal Olympics in 1976.

 

· The 12-day average primetime viewership of 32.8 million viewers is 3.4 million more viewers than the first 12 nights from Beijing (29.4 million) and 6.7 million more than the first 12 nights from Athens (26.1 million).

 

· The 12-night average household rating of 18.5/31 is 8% higher than the first 12 nights from Beijing (17.1/29), and 17% higher than the first 12 nights from Athens (15.8/27), the last European Summer Olympics.

 

# # #

 

HIGHEST RATED BY TIME ZONE (THROUGH 12 DAYS):

 

 

 

 

 

Mountain

21.7/38

 

Pacific

20.1/38

 

Central

20.0/34

 

Eastern

19.0/32

 

 

 

12-DAY METERED MARKET AVERAGE (ALL 56 METERED MARKETS):

 

1. Salt Lake City

26.5/47

 

2. Kansas City

24.3/40

 

3. Milwaukee

24.2/40

 

4. Denver

23.9/45

 

5. Columbus, OH

23.2/38

 

6. Norfolk

23.1/36

 

7. Indianapolis

22.5/38

 

8. San Diego

22.3/39

 

9. Richmond

22.0/35

 

10. West Palm Beach

21.9/36

 

11. Albuquerque-Santa Fe

21.5/36

 

12. Minneapolis-St. Paul

21.3/40

 

13. Washington

21.1/38

 

T14. Austin, TX

21.0/37

 

T14. Oklahoma City

21.0/34

 

T14. Portland, OR

21.0/43

 

17. Sacramento-Stockton

20.9/39

 

18. Ft. Myers-Naples

20.8/37

 

19. Atlanta

20.7/34

 

20. Nashville

20.6/32

 

21. St. Louis

20.5/34

 

22. San Francisco

20.4/41

 

T23. Los Angeles

19.8/36

 

T23. New Orleans

19.8/29

 

25. Chicago

19.7/35

 

T26. Phoenix

19.6/33

 

T26. Tulsa

19.6/31

 

28. Jacksonville

19.5/31

 

29. Cleveland

19.3/33

 

T30. Greensboro-High Point

19.2/31

 

T30. Knoxville

19.2/31

 

32. New York

19.1/32

 

T33. Baltimore

18.9/31

 

T33. Seattle-Tacoma

18.9/38

 

T35. Louisville

18.8/31

 

T35. Philadelphia

18.8/31

 

T37. Dallas-Ft. Worth

18.7/33

 

T37. Orlando-Daytona Beach

18.7/33

 

T39. Cincinnati

18.6/31

 

T39. Pittsburgh

18.6/32

 

41. Detroit

18.5/31

 

42. San Antonio

18.4/29

 

43. Memphis

18.3/28

 

44. Houston

18.1/31

 

45. Boston

18.0/34

 

46. Buffalo

17.7/31

 

T47. Birmingham

17.6/26

 

T47. Las Vegas

17.6/30

 

T49. Greenville-Spartanburg

17.5/28

 

T49. Hartford-New Haven

17.5/30

 

51. Miami-Ft. Lauderdale

17.0/28

 

T52. Providence-New Bedford, RI

16.8/29

 

T52. Tampa-St. Petersburg

16.8/30

 

54. Dayton

16.6/27

 

55. Raleigh-Durham

16.0/26

 

56. Charlotte

14.6/26

 

 

 

 

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

 

 

 

Tags: Olympics Ratings