'Pretty Little Liars' is Tuesday’s Number 1 Cable Telecast in Females 12-34 and the Number 1 Scripted Cable Telecast in Women 18-34 and Women 18-49

Categories: Network TV Press Releases

Written By

August 8th, 2012

via press release:


“Pretty Little Liars” is Tuesday’s #1 Cable Telecast in Females 12-34

and the #1 Scripted Cable Telecast in Women 18-34 and Women 18-49;

Is Summer’s #1 Cable TV Series in Target Millennials


“Beverly Hills Nannies” Soars by Double-Digit Margins Week to Week, Delivering its #2 Telecast in Total Viewers



“Pretty Little Liars” (8:00-9:00 p.m.)


Pretty Little Liars stood as Tuesday’s #1 cable TV telecast in Females 12-34 (1.42 million/3.1 rating), the #1 scripted cable TV telecast in Women 18-34 (759,000/2.3 rating) and Women 18-49 (1.01 million/1.6 rating), and  the #1 scripted cable TV telecast in Prime in Adults 18-34 (920,000/1.4 rating) and Viewers 12-34 (1.62 million/1.8 rating).


  • At 8 o’clock, “Pretty Little Liars” swept its cable competition, ranking as the #1 cable TV telecast across target 18-34, 18-49 and 12-34 demos.


  • Week to week, Pretty Little Liars” surged by solid margins across all demos, including by 15% in Adults 18-34 (920,000 vs. 802,000), by 19% in Women 18-34 (759,000 vs. 639,000), by 12% in Viewers 12-34 (1.62 million vs. 1.45 million) and by 15% in Females 12-34 (1.42 million vs. 1.23 million).


  • Summer 2012 to date, “Pretty Little Liarsis cable TV’s #1 series in Viewers 12-34 (2.32 million/2.5 rating) and Females 12-34 (2.04 million/4.5 rating), the #1 scripted cable TV series in Women 18-34 (1.11 million/3.3 rating) and the #1 TV series in Female Teens (928,000/7.9 rating).


“Beverly Hills Nannies” (9:00-10:00 p.m.)


Pacing as ABC Family’s #1 reality series on record in Women 18-34, Beverly Hills Nannies surged by double-digit percent margins week to week, delivering its #2 telecast to date in Total Viewers (748,000) and ranking as the #3 cable TV telecast in the hour in Females 12-34 (352,000/0.8 rating).


  • Week to week, “Beverly Hills Nannies” posted impressive gains across all demos, including by 30% in Total Viewers (748,000 vs. 577,000), by 20% in Viewers 12-34 (433,000 vs. 361,000) and by 20% in Females 12-34 (352,000 vs. 294,000).



About ABC Family:

Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today’s families, entertaining and connecting with adults through relatable programming about today’s relationships – told with a mix of diversity, passion, humor and heart. ABC Family’s programming is a combination of network defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy® Award-winning ABCFamily.com provides a variety of interactive entertainment and community features, from rich,

fan-centric programming – including blogs, viewing parties, webisodes, full episodes of the network’s hit programming, along with sneak peek exclusive previews and behind-the-scenes clips. ABC Family is also the destination for annual Holiday events with “13 Nights of Halloween” and “25 Days of Christmas.” ABC Family. A New Kind of Family.


Source: NTI, U.S. ratings, 8/7/12, Live + Same Day. Summer 2012 to date: 5/28/12-8/5/12, most current.

  • Matt

    Not sure what all these numbers mean and I know most is just a spin but is BHN safe for a 2nd season? Or is this all talk to make it look good before they cancel it?

  • rob60990

    Wow from a 3.1 to a .8 in Females 12-34. Bye bye nannies.

  • Brandy

    Yay, go PLL!

  • panda22

    BHN numbers = spin!….but PLL is holding up very well.

  • Tony

    PLL is holding up extremely well. It will be interesting to see how #TheBetrAyal will rate. It should be highly rated.

    BHH improved, but of course didn’t do fantastic after PLL. I’m wondering what ABC Family will do with it? I’m sure they’re making money off of it, will they renew it, tweak it a little bit and hope it eventually takes off? It’s a hard call, but it wouldn’t be the dumbest thing to renew it and hope for the best. Oh reality TV…

  • Matt

    Really hope they renew BHN. They can try and tweak it or something but please just give it another chance. Really enjoying the show.

  • laurie

    I would hope that no parents let their 12 year old girls watch the nasty Pretty Little Liars. That disgusting show doesn’t belong on a channel with “family” in the title.

  • sara

    PLL <3

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