'Melissa & Joey' Ranks as Cable TV’s Number 1 Telecast at 8 O’Clock for the 10th Consecutive Week in Women 18-34 and for the 7th in Women 18-49;

Categories: Network TV Press Releases

Written By

August 9th, 2012

via press release:

“Melissa & Joey” Ranks as Cable TV’s #1 Telecast at 8 O’Clock for the 10th Consecutive Week in Women 18-34 and for the 7th in Women 18-49;

Is the #1 Scripted Prime Cable Telecast in Women 18-34

 

Surging by Double-Digit Margins Week to Week, “Baby Daddy” is Cable’s TV’s

#1 Telecast at 8:30 P.M. in Women 18-34 and Women 18-49 for the 7th Straight Week; Is Summer’s #1 New Cable Comedy in Women 18-34/Females 12-34

 

“Melissa & Joey” (8:00-8:30 p.m.)

 

“Melissa & Joey” stood as Wednesday’s #1 cable TV telecast at 8 o’clock in Adults 18-34 (420,000), Women 18-34 (376,000), Adults 18-49 (692,000) and Women 18-49 (534,000), and was the #2 scripted cable TV telecast in Females 12-34 (444,000). Among all cable programs for the night, “Melissa & Joey” stood as the #1 scripted cable telecast in Prime in Women 18-34.

 

  • Season 2 to date, “Melissa & Joey” is delivering its best season to date, ranking as cable TV’s #1 series in the half-hour across key measures Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

 

“Baby Daddy” (8:30-9:00 p.m.)

 

Surging by double-digit percent margins week to week, “Baby Daddy” qualified as cable TV’s #1 telecast at 8:30 p.m. in Adults 18-34 (425,000), Women 18-34 (373,000) and Women 18-49 (558,000), and was the #1 scripted cable TV telecast in Females 12-34 (480,000).

 

Impressively, “Baby Daddy” is the #1 new cable comedy summer to date in Women 18-34 and Females 12-34, and is cable TV’s #2 comedy in Prime launch to date in the target demos.

 

  • Launch to date, “Baby Daddy” is pacing as ABC Family’s #1 comedy of all time in Adults 18-34 and Women 18-34, and ranks as cable TV’s #1 show in the half-hour across all target demos: Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

 

  • Week to week, “Baby Daddy” posted impressive gains in target measures, including by 9% in Adults 18-34 (425,000 vs. 391,000), by 42% in Women 18-34 (373,000 vs. 263,000), by 26% in Adults 18-49 (707,000 vs. 563,000), by 46% in Women 18-49 (558,000 vs. 382,000) and by 17% in Females 12-34 (480,000 vs. 409,000).

 

  • “Baby Daddy” gains notably based on a full week of viewing, surging to over 2.0 million Total Viewers (+43%) and to more than 1.1 million Adults 18-49 (+41%).

 

Source: NTI, U.S. ratings, 8/8/12, Live + SD. ABC Family: Nov. ’01- to date. “M&J” season 2: 5/30/12-8/8/12; “BD” launch to date: 6/20/12-8/8/12. Season to date ranks: U.S. ratings, most current, excludes 7/4/12. “BD” L7: 6/20/12-7/25/12. Summer to date: 5/28/12-8/5/12.

 

 
  • Nick

    I love Melissa & Joey and like Baby Daddy and hope ABC Family has sense and renews them.

  • RJ

    Melissa and Joey was falling in the ratings last season. All it needed was a companion series to really take off. Hopefully ABC Family expands even further into the comedy genre.

  • ChrisA

    Glad that my 2 favorite comedy shows are doing great. Wish State of Georgia was having the same success like Baby Daddy before it got cancelled.

  • RyanCanada

    they better get renewed, i love both of these shows.

  • Linda Martin

    It is Sept. 12, 2012 and I have not seen Melissa and Joey for at least 2 or 3 weeks. Why have they not been on? I saw a preview of a movie they made a few weeks ago but it never showed or any other show. Are they comming back on abc family?

    Thank You;

    Linda Martin

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