Soap Opera Ratings: 'Young & the Restless' Ties Series Low in Women 18-49

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August 9th, 2012


via Soap Opera Network:


Week of July 30 – August 3, 2012

NOTE: Please do not copy and paste the entire ratings.  Thank you.

NOTE: DAYS did not air due to the Olympics

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,192,000 (-137,000/-557,000)
2. B&B 3,090,000 (+41,000/-17,000)
3. GH 2,264,000 (-168,000/-240,000)

1. Y&R 3.1/9 (-.1/-.3)
2. B&B 2.2/6 (same/same)
3. GH 1.7/5 (-.1/-.2)

Women 18-49 Viewers
1. Y&R 798,000 (-76,000/-193,000)
2. B&B 625,000 (-21,000/-33,000)
3. GH 553,000 (+2,000/-182,000)

Women 18-49 Rating
1. Y&R 1.2/8 (-.2/-.3) <—– ties low
2. B&B 1.0/6 (same/same)
3. GH 0.9/5 (same/-.2)




Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Sean

    GO GH!!!!!!!!!!! UP IN THE KEY DEMOS!!!

  • Darcy

    In the key demo group Y&R lost 193,000 and GH lost 182,000 since last year.
    Y&R and GH ratings for total viewers are really bad compared to last year. Y&R lost 557,000 and GH lost 240,000 viewers from last year. This doesn’t look good for either soap.

    I don’t thnk we can blame the low ratings on the olympics, because these ratings have been bad all summer. I know GH and Y&R have been dropping for 2 months now compared to last year ratings at this time.

    I have only been watching B&B for a few weeks now, but what I have seen I understand why the ratings are going up for them. B&B is a good soap.

  • Bart

    I cannot wait until I don’t have to watch Maria Arena Bell’s “Y & R” anymore – the plummeting ratings speak volumes of how she has destroyed her father-in-law’s legacy!

  • Darcy

    @Bart I hope Y&R gets better soon. I do enjoy Y&R but lately it hasn’t been as good. I hope that Y&R can be saved. At this point I don’t think GH can be saved. GH has had new writers since March and it has only gotten worse.

  • Pinkle

    Not a good week for GH. Down 240,000 viewers total from last year, and 182,000 in the women 18-49 demographic is not a good sign.

    Not good for Y&R! Hopefully (can’t believe I’m saying this), Jill and Josh will be able to get the show back up.

    At least Y&R, unlike GH, has time to try and turn it around. GH doesn’t really have that luxury, so GH really needs to kick it in high gear, especially once they start coming on at 2pm.

    ABC will probably only give GH 9-12 weeks in the 2pm slot to prove itself and determine its fate, so it needs to take as many viewers to 2pm as it can. The ratings turnaround needs to start NOW if the show wants to have a future past its 50th anniversary.

  • Nick

    Nice to see a small (sorry, tiny) increase for GH in W18-49. I’m surprised Friday did not get great ratings after the Jerry Jacks reveal on Thursday.

    @Sara I though you were not supposed to copy&paste all the ratings…

  • mattlsax

    All I can say is: GREAT JOB EVERY WEEK B&B!!! You are the only consistent soap opera! I can confidently say I feel B&B will be on for many years to come!

  • Richard

    Wow that is the first time in several weeks that I think GH hit the 1.6 range for daily viewing. They hit it on 2 days last week.

    It was good that GH at least gained a little in the 18-49 females but the other viewers definitely either watched the Olympics last week or just didn’t watch. They took a big hit in the male viewers this week.

    Darcy, I think the Olympics have hurt everything from daytime on. I mean NBC has seen rises in everything from daytime to late night with the Olympics this year.

    I mean they were averaging over 7 million viewers during the day last week most days. How long has any of the networks seen that kind of viewers during the daytime hours.

  • maria

    Can someone explain ratings to me. How does execs decide if a show is going to be canceled?

  • Darcy

    @Pinkle I hope you are right about Y&R and they can turn things around. I do agree with you on GH I think they are running out of time to turn things around. GH needs to have things turned around before they change times. When GH change times in some markets it will go up against Days and where I live it will go up against Y&R.

    @Richard you could be right about the olympics hurting the ratings. I have noticed that the ratings for both Y&R and GH have been falling all summer and that is why I didn’t think that the olympics hurt them.

  • Richard

    Oh Darcy, I have noticed that too. Y&R was clearly hurting due to writing and stuff thus why the writer and producer were replaced. I don’t watch it so I just go by what people say.

    And you know how I feel about GH.

    The key will be if people tuned out to watch the Olympics and still DVR’d the show. Then the shows won’t be hurt too bad in the long run if the people watch the shows within 7 days.

    I know there was once a time when the competition didn’t hurt the soaps as bad because they were exciting enough that people didn’t want to miss their shows.

    That is one of the reasons why they moved the Daytime Emmy awards years ago to primetime. They competed against the shows they were honoring and the ratings were always low because depending on what network aired them the other folks chose to watch their show rather than the awards. So that network that aired them got lower ratings for the day.

    But now I have seen even dog shows air during the day and get higher ratings.

    It will be hard to know for sure what the factors are until this next weeks ratings and we get back to normal viewing.

    Right now with the Olympics it is just hard to know if people are tuning out of the soaps and the talk shows just because of the bad quality of all of them or if it is the Olympics.

  • Doug

    #maria – look at the women 18-49 demo. That’s the bread and butter of the soap industry. Unfortunately, those demo numbers are bad and getting worse. For reference, AMC used to be the top-rated soap in that demo for much of the 90s with mid 4 ratings, and most of the rest were in the 3s. Now, a 1.0 is considered great, and Y&R takes it with a 1.2.

  • David

    Way to go GH in the IMPORTANT key 18-49 demo it doubled GAA’s ratings prior to it. It was also the only show this week to gain viewers in the key 18-49 demo with the olympics competition. Of course the haters refuse to acknowledge any of that. The male viewers went down but dont matter as the GH haters remind you all the time the key 18-49 demo is all that counts. Ron C.. And Frank V. Keep doing the awesome job you are doing. Little gains every week will keep adding up. Things look bright for GH despite the haters

  • Craig

    Think this may be the end for Y&R sadly when their contract ends 2014 if things don’t improve, they hired Jill Farren Phelps, out of the frying pan and into the fire, hopefully she’ll stop the the nick at nite ’80’s stars jamboree and get some original Y&R actors back, but that’s what the ATWT & GL fans where begging for until it was to late.

  • Derrick

    OMG @ Y&R………..
    I think Josh will do great as the Head Writer but Jill, let’s see what she’ll do first before I start judging!
    And yes, B&B is the only soap that’s doing a lot better!

  • Pinkle

    I just read the ratings discussion over at Soap Opera Central, and someone had brought up a really good point that I think would be a good discussion over here.

    They said that since the Olympics got 7.7 million viewers during the day for events that weren’t even that big, it shows that there is a potential audience at home. The problem is that they are not choosing to watch soaps or the talk shows.

    I don’t think anyone would take time off work/stop their daily routines to watch the Olympics.

    What do you think?

  • Glen

    Predictably, the Olympics hurt both GH and Y&R, but at least GH maintained its W18-49 audience from the previous week. It also gained a lot from its flop of a lead-in GAA. How B&B, which is beyond dull, managed to gain viewers is a mystery to me. Can’t wait for DOOL to return.

  • David

    The prime time olympics do huge numbers big sporting events will always increase ratings even baseball playoff games do huge ratings when in daytime. All it shows is there an audience for sporting events. That can be said in daytime or prime time. It has always been the case

  • MC

    I have watched Y & R for years but haven’t tuned in as much lately because of the stupid story lines. They just need to get back on track. They definitely need to drop the Restless Style Gossip Show…so dumb.

  • Richard


    MBMom and I have had this discussion in the past. That we believe there are people at home during the day but just choosing not to watch the networks or even TV at all.

    One of the biggest things said over the years is that no one is at home during the day anymore. But the Olympics proves that it is not the case.

    You just have so much competition competing for that audience, and sadly the soaps are not attracting a huge part of that auidence anymore.

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