Soap Opera Ratings: 'Young & the Restless' Ties Series Low in Women 18-49

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August 9th, 2012


via Soap Opera Network:


Week of July 30 – August 3, 2012

NOTE: Please do not copy and paste the entire ratings.  Thank you.

NOTE: DAYS did not air due to the Olympics

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,192,000 (-137,000/-557,000)
2. B&B 3,090,000 (+41,000/-17,000)
3. GH 2,264,000 (-168,000/-240,000)

1. Y&R 3.1/9 (-.1/-.3)
2. B&B 2.2/6 (same/same)
3. GH 1.7/5 (-.1/-.2)

Women 18-49 Viewers
1. Y&R 798,000 (-76,000/-193,000)
2. B&B 625,000 (-21,000/-33,000)
3. GH 553,000 (+2,000/-182,000)

Women 18-49 Rating
1. Y&R 1.2/8 (-.2/-.3) <—– ties low
2. B&B 1.0/6 (same/same)
3. GH 0.9/5 (same/-.2)




Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • TimsDale4ever

    By the way, love the new pic with Lauren and the Y&R logo — nice change!

  • diana

    My two cents: We soap watchers can forgive a lot of absurdity, far-fetched plots, crazy twists, but we do get attached to the characters. When even the CHARACTERS are acting “way out there”, doing things you know they would never in a million years do, completely contradicting themselves from one day to the next, we are going to stop caring about these characters. When they are all acting like hypocritical, amoral jerks, without one hero in the bunch, most of us are going to lose interest. We women want characters we can ROOT for! My favorite on GH was John McBain, but no more. Now I’m rooting for Patrick. And I wish Robert Scorpio would come back because I cannot stand Luke anymore and I hate that he is taking Robert’s place in this Robin story.

  • TimsDale4ever

    David, it looked like an episode in the late 70’s where Luke and Laura were running from someone and they were in this store or warehouse with clothes. Laura was wearing a short black wig for some reason, and there was a man in there “hunting” them. Also, Rick and Alan were talking about some child of Monica’s. I didn’t watch nearly enough of the episode but it really was nice they choose one from this far back. The best part of all there was no SONNY or JASON or CARLY. The last golden episode is tonight and it is called most memorable moment and for some reason I think it will be Luke & Laura’s wedding from about the same point in time because they keep showing pieces of it and it was NOT chosen as best wedding… I find it simply beyond amazing that there is this nearly 50 year (!!!) old show that I have seen extrememly little of. I am also clueless about some other long running ones — AMC, DAYS, GL, and the one I would cherish to see, ANOTHER WORLD. THAT is really a testament to how grand daytime TV was back in the day because you just didn’t have time or a way to watch all these MAGNIFICENT shows beacuse there were just so many of them to choose from — and I believe they were ALL magnificent in their own way. THOSE were the days people…

  • TimsDale4ever

    Robert, I find your 5 million viewer comment about Y&R amusing. I wonder if the number will go back up or go down even further under the reign of Phelps. If you think about it, one of two things is probably going to happen. She’s either going to “retire” most of the long running characters (that the show now does a really good job showcasing) and develop younger and newer and unknown characters to take their place, or…..she’s going to focus the show even more on the long term characters and try to bring back others we haven’t seen in a long while to make the show seem more like it was I suppose when Pa Bell was at the helm. It must be a tough job if you think about it. What could you possibly do with a nearly 40 year old show that hasn’t at this point already been done to bring in new viewers? I’ll be there to see the changes — I just hope this show’s not 6 months ahead in production so we don’t have to wait that long for the changes to show up.

  • Darcy

    @Diana The new writers for GH has changed the characters so much that I don’t even know them anymore. That is one of the reasons I quit watching GH the new writers changed the characters to much for me, but the main reason I quit watching was the dead baby story. I can’t watch anymore dead baby stories. I think GH has done way to many of those stories.

  • diana

    Amen, Darcy, GH lost many a viewer after they killed off Jake a year ago. This year started off with them killing Starr’s baby, and then Tea’s (what’s with killing off the OLTL babies?!) AND making Sam believe her baby is dead .. overkill! Sam has had too much misery to deal with, in fact, the whole show has been miserable, I’d like to see some LOVE! Some fun, funny, romantic moments, something entertaining! And I know it’s far-fetched, but I’d like to see them bring ALL the babies they killed in the past year, back. Jake, Hope and Baby Lord.

  • Lance

    I cannot wait until DOOL returns. I’ve been watching B&B since the Olympics every day until today. I can’t take it no more. Everyday it is the same conversations over and over and over again. Hope & Steffy, Brooke & Taylor, Brooke & Hope, Steffy & Liam, Taylor & Steffy – all the same conversations, pratically the same dialogue. Everybody keeps repeating the same things but the plot never advances. Major yawn! It is enough to put me to sleep.

  • Michele

    Does anyone know the ratings for the View, Chew and GAA for the same week?

  • Sophie

    LOve GH the last couple weeks, they are bouncing back. I no longer FF. I’m NOT watching Days anymore. Don’t like the way they treat some of the actors there. They just love Sami and EJ and I can’t stand them! It’s the Sami EJ hour.It’s not for me. I’m upset they got rid of a few of my favorites.Bo. Jack, and Carrie.

  • JayTN

    Michele…the ratings were posted at the end of last week’s discussion, but here are the total viewer totals for the week of July 30, 2012:

    The View: 2.58 million
    The Talk: 1.89 million
    The Chew: 1.86 million
    Good Afternoon America: 1.36 million

    Clearly, the Olympics packed a punch (garnering close to 8 million viewers sometimes) and the network talk shows suffered the most. “The View” was sent to a season low, while “The Talk” and “The Chew” had their worst weeks since October 2011. Recently introduced GAA had its worst week yet. (Note: I only include ratings for the weeks in which each series aired new episodes in the above information.)

  • joshua

    YR! Avery is the worst attorney. So the chic is reading files at a coffee shop, where everybody in town goess right. Phyllis call her over to talk in a seperate area and she forgets her files laying on the table. Details details but it made me laugh.

  • Richard

    Wow just saw over at Entertainment Weekly and at Soap Opera Network that one of the original stars of Bold & the Beautiful is leaving after 25 years.

    CBS renegotiated the contract with B&B but made big cuts to the shows budget. This was passed on to the actors and Ronn Moss chose to leave instead of taking a cut after 25 years with the show.

    Wow with the rises that B&B has made over the last year I would have never believed that CBS would make that big of cuts to the budgets of the show.

    Goes to show all the networks are after that bigger profit margin.

  • Brad

    Networks are putting their money in the wrong places. Just like FOX signing Mariah Carey to a $17 million contract for American Idol judge. NBC signed Matt Lauer to a four year contract with $30 million a year. They can’t say they don’t have money. They are just not using it wise. They can’t honestly say they have no money when they are making big stunts like this. Maybe if they would put money behind their programs instead of forking it out to celebrities to join the network then they wouldn’t be in the trouble that they are now.

  • Nick

    I can’t believe people are celebrating a soap with 2.2 million viewers. Stupid.

  • Brad

    BTW I believe that with The Today Show currently pulling numbers that are sometimes LOWER than Y&R’s that they shouldn’t be putting that kind of money into ANY host of the show. Also, if they would scrap the 4th hour of Today (The Kathie Lee and Hoda Hour) that they would have more money. The show ranks about the same as Passions (1.7 million viewers). NBC didn’t make a smart move in cancelling Passions because while it was last in Households/Total Viewers, it was tied for 1st in Women 18-34, #1 in Girls 12-17 and Teens 12-17, tied for 2nd in Women 18-49 (tied with Days of our Lives). I believe Passions was more advertiser friendly. During the shows NBC run it was a pretty good show. When it left NBC it got ridiculous. But the show had good sets and production and a great cast. When it didn’t feature witches and supernatural things in the episodes it was a great soap, arguably one of the best. Not to mention it was daring and went place that other soaps would not go, such as Whitney’s husband Chad having an affair with another man (Vincent). Passions did well in the female demos. It did well for NBC (NBC even stated that Passions was good for them because they owned the show). The reason it was cancelled was for another hour of Today and NBC had no where to put it so they gave the Passions slot back to affiliates. It’s just a shame that NBC has COMPLETELY dismantled their entire network. Primetime and Daytime. When Days of our Lives and Passions aired together on NBC they were powerhouses in the female demos often ranking 1st and 2nd and in some cases tying for 1st. Passions usually was dead last in total viewers and households and DAYS was usually bounced between 3rd and 5th place. I know I’m rambling on but I just feel that NBC should not have give Passions up for another hour of Today. I’m done going on now. lol.

  • Flavi

    @ Joshua, LOL! Avery is par for the course with the Y&R Bar Association. The last DA had Genoa City, Wisconsin trying Sharon for a murder with no body (Skye) that happened in Hawaii.

  • elizabeth

    GH is toast and the blame is not the olympics they’ve been struggling for months now. The olympics just started a week ago. GH is poorly written and the stories are blah. The Sam hour sure isn’t helping haven’t watched consistently in weeks because of it.

  • Brad

    I truly wonder why ABC/Disney wanted rid of SOAPnet. I read press releases that said the network was consistently growing in total viewers and Women 18-49 including the ABC Soaps (All My Children, One Life to Live, General Hospital). The soaps were growing by 20-30% in the demos, not to mention an article stated that with DVR viewing factored in All My Children had a SIGNIFICANTLY larger audience. That proves that there IS still an audience for daytime soaps. They just simply aren’t watching live anymore. As of two weeks ago The Young and the Restless was just shy of 600,000 viewers on SOAPnet. That’s AFTER they dropped SOAPnet in many areas. I don’t see why ABC felt the need to slowly phase out SOAPnet. The network and Soaps like I said were consistently growing. I think ABC really jumped the gun with AMC and OLTL. If they would have got the correct writers (Lorraine Broderick for AMC all along) then the show would have consistently improved and if it were still on would probably be back at 2.7 million viewers. ABC YOU WERE WRONG! There is still an audience for the daytime soap operas!!!

  • Brad

    I mean’t to say that All My Children had a significantly larger audience than The Chew on ABC Daytime.

  • Richard

    But Brad SoapNet couldn’t make it on just those shows at night. Nothing else on the network would hardly even garner a 1.0. And they tried classic soaps like Another World and they got a 0 rating.

    And the afternoons against the other soaps were really bad.

    Young & the Restless has been their bread and butter for several years now, but remember they had to pay a fee to Sony, Bell, etc. for those. And they would only allow them from last I heard so many airings a day within that fee.

    Many things they tried airing never got the ratings they wanted or needed. And the things that did they just kept showing over and over and over again ad nauseum.

    The problems they had with many soaps were that soaps were never set up with the intention of syndication. So music rights and stuff were only set up for one time airings. So now when someone wants to show certain episodes they have to renegotiate the rights.

    Just like I read that the company who is doing the Proctor & Gamble soaps on DVR. They have had to resecure rights to several songs used. One was way too expensive on an episode of Guiding Light so now they are having to reedit the whole episode because they have no right to use the song. And it was a classic episode that won the show an Emmy. But when the DVD comes out to it they said the episode would have a whole new song in it beside the way it originally aired. I guess it will seem weird to fans that remember it the other way.

    I don’t get SoapNet anymore — haven’t for quite awhile — but I wish it had stuck around so I could see some of the classic GH episodes. But looking at some of the most recent ratings and knowing what some of the other shows got I can see from a financial standpoint why the network had to go.

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