TV Ratings Wednesday: Olympics Again Score Ratings Gold, ‘Big Brother’ Down, ‘Final Witness’ Up, ‘Go On’ Preview Strong


Adults 18-49: Rating/Share 9.2/27 1.4/4 1.2/3 0.9/3 0.7/2 0.4/1
Adults 18-34: Rating/Share 7.2/25 1.4/5 0.7/2 0.7/2 0.6/2 0.4/1
Total Viewers (million) 28.745 3.736 4.383 2.793 1.888 0.898

NBC was the #1 network with adults 18-49 and with total viewers.

Update: The Go On preview, which aired commercial free from 11:06-11:30PM, averaged a 5.6 adults 18-49 rating, and garnered 16.1 million total viewers. It will not be measured in official national Nielsen reports and wll not be included in averages for the night, week or season.

On NBC,  coverage of the XXX Olympic Games scored a 9.2 rating from 8-11 PM up from an 8.1 fast national for the same night of the Beijing games, but down 5% from last Wednesday’s fast nationals. The preview of the new comedy Go On which aired from  earned a 6.4 adults 18-49 rating from 11-11:30PM, but this number includes 6 minutes of the Olympics, so it will almost certainly go down when the final ratings come in later this afternoon.

On CBS, Big Brother matched its series low with a 1.8 18-49 rating, down 10% from last week’s 2.0,.

On ABC,  Final Witness garnered a 0.8 among adults 18-49, up 14% from last week’s 0.7.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, August 7, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC XXX Olympics (8-11PM) 9.2/27 28.75
CBS Big Brother 1.8/6 5.31
ABC The Middle  – R 0.8/3 3.06
FOX So you Think You Can Dance – R (8-10PM) 0.7/2 1.89
CW Supernatural – R 0.4/1 1.04
8:30 ABC Suburgatory – R 0.7/2 2.47
9:00 ABC Modern Family – R 1.1/3 2.90
CBS Criminal Minds – R 0.9/2 3.94
CW Supernatural – R 0.3/1 0.75
9:30 ABC Modern Family – R 1.1/3 2..748
10:00 CBS CSI – R 0.8/2 3.91
ABC Final Witness 0.8/2 2.79

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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