TV Ratings Wednesday: Olympics Again Score Ratings Gold, 'Big Brother' Down, 'Final Witness' Up, 'Go On' Preview Strong

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August 9th, 2012


Adults 18-49: Rating/Share 9.2/27 1.4/4 1.2/3 0.9/3 0.7/2 0.4/1
Adults 18-34: Rating/Share 7.2/25 1.4/5 0.7/2 0.7/2 0.6/2 0.4/1
Total Viewers (million) 28.745 3.736 4.383 2.793 1.888 0.898


NBC was the #1 network with adults 18-49 and with total viewers.

Update: The Go On preview, which aired commercial free from 11:06-11:30PM, averaged a 5.6 adults 18-49 rating, and garnered 16.1 million total viewers. It will not be measured in official national Nielsen reports and wll not be included in averages for the night, week or season.

On NBC,  coverage of the XXX Olympic Games scored a 9.2 rating from 8-11 PM up from an 8.1 fast national for the same night of the Beijing games, but down 5% from last Wednesday's fast nationals. The preview of the new comedy Go On which aired from  earned a 6.4 adults 18-49 rating from 11-11:30PM, but this number includes 6 minutes of the Olympics, so it will almost certainly go down when the final ratings come in later this afternoon.

On CBS, Big Brother matched its series low with a 1.8 18-49 rating, down 10% from last week's 2.0,.

On ABC,  Final Witness garnered a 0.8 among adults 18-49, up 14% from last week's 0.7.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, August 7, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC XXX Olympics (8-11PM) 9.2/27 28.75
CBS Big Brother 1.8/6 5.31
ABC The Middle  - R 0.8/3 3.06
FOX So you Think You Can Dance - R (8-10PM) 0.7/2 1.89
CW Supernatural - R 0.4/1 1.04
8:30 ABC Suburgatory - R 0.7/2 2.47
9:00 ABC Modern Family - R 1.1/3 2.90
CBS Criminal Minds - R 0.9/2 3.94
CW Supernatural - R 0.3/1 0.75
9:30 ABC Modern Family - R 1.1/3 2..748
10:00 CBS CSI - R 0.8/2 3.91
ABC Final Witness 0.8/2 2.79

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Oliver

    Will we get ratings for Go On?

  • rob60990

    Since Go On aired out of primetime, probably when NBC releases a press release. I heard it was horrible.

  • Jeff (Canada)

    A 6.4 for Go On, that’s probably the highest rated pilot NBC has seen in years. I expect a press release to come out sometime today, before the final number comes out. If this was ABC you can bet their PR department would be all over this!

  • rob60990

    Surprised Go On held more than half its lead-in.

  • Survivor Fan

    It says that Go On got a 6.4.

  • Aerilyn

    On the contrary, I heard ‘Go On’ was taken relatively okay, with many people seeing potential for it and willing to give it a shot.

    I have it on my DVR right now, but I’m going to watch it later tonight before Awkward. since I’ve got nothing else to watch before then. Good to see it get off on a good foot though, because NBC is going to need to try hard and make a progressive comeback and having the Olympics this summer to promote their shows, hopefully it helps.

  • Delimart

    Worse season of BB ever.. I don’t even care to watch it

  • tv_viewer

    Even though Go On would undoubtedly get higher ratings than the premiere of Mr. Sunshine, I felt Mr. Sunshine was better than Go On.

  • Aerilyn

    On another note, I think Supernatural and Arrow are going to do REALLY well for the CW on Wednesdays. I’m excited.

  • Tom

    Anyway… that is A LOT for Go On.

  • Jonathan

    Go On was pretty average. Better than most NBC offerings as of late, but still only about as good as Up All Night.

  • Ron

    @rob, where do you see that it held half its lead in? the 1030 portion of the olympics was the highest rated half hour, likely over a 10 in the demo. Go On didn’t start until 1104 meaning that 6.4 will likely be adjusted down a lot.

  • Matto

    Wow good for Go On… It already got an above average 69/100 on Metacritic… hopefully its actual premiere does well to since its lead in is The Voice.

    Does anyone have viewer numbers for Go On?

  • Oliver

    Go On was okay but not great.

    Looks like it got big ratings for a preview, likely beating Up All Night which got 3.7 after AGT last season. Be interesting to see how it does when it premieres on September 11.

  • Aerilyn

    So, how do people think Animal Practice will do on Sunday after the Closing Ceremony and Grimm on Monday night?

  • Carlos

    I can see Go On doing great on its regular time-period premiere. Right after the Tuesday premiere of The Voice. Hope the show does better than Up All Night

  • rob60990

    @Ron, the last half hour got a 10.4 if Berman is accurate. I can’t see it getting adjusted down a whole point. Probably a few tenths.

  • Justin121

    Go On will adjust to a 4.0 or a 5.0 rating.

    While the Olympics will be close to a 10.0.

    Still respectable, I guess..

  • Lisa

    Go On really SUCKED.

  • Andrew

    I’m so glad that Big Brother is falling. This is the worst season EVER!!!!

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