TV Ratings Wednesday: Olympics Again Score Ratings Gold, 'Big Brother' Down, 'Final Witness' Up, 'Go On' Preview Strong

Categories: '

Written By

August 9th, 2012


Adults 18-49: Rating/Share 9.2/27 1.4/4 1.2/3 0.9/3 0.7/2 0.4/1
Adults 18-34: Rating/Share 7.2/25 1.4/5 0.7/2 0.7/2 0.6/2 0.4/1
Total Viewers (million) 28.745 3.736 4.383 2.793 1.888 0.898


NBC was the #1 network with adults 18-49 and with total viewers.

Update: The Go On preview, which aired commercial free from 11:06-11:30PM, averaged a 5.6 adults 18-49 rating, and garnered 16.1 million total viewers. It will not be measured in official national Nielsen reports and wll not be included in averages for the night, week or season.

On NBC,  coverage of the XXX Olympic Games scored a 9.2 rating from 8-11 PM up from an 8.1 fast national for the same night of the Beijing games, but down 5% from last Wednesday's fast nationals. The preview of the new comedy Go On which aired from  earned a 6.4 adults 18-49 rating from 11-11:30PM, but this number includes 6 minutes of the Olympics, so it will almost certainly go down when the final ratings come in later this afternoon.

On CBS, Big Brother matched its series low with a 1.8 18-49 rating, down 10% from last week's 2.0,.

On ABC,  Final Witness garnered a 0.8 among adults 18-49, up 14% from last week's 0.7.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, August 7, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC XXX Olympics (8-11PM) 9.2/27 28.75
CBS Big Brother 1.8/6 5.31
ABC The Middle  - R 0.8/3 3.06
FOX So you Think You Can Dance - R (8-10PM) 0.7/2 1.89
CW Supernatural - R 0.4/1 1.04
8:30 ABC Suburgatory - R 0.7/2 2.47
9:00 ABC Modern Family - R 1.1/3 2.90
CBS Criminal Minds - R 0.9/2 3.94
CW Supernatural - R 0.3/1 0.75
9:30 ABC Modern Family - R 1.1/3 2..748
10:00 CBS CSI - R 0.8/2 3.91
ABC Final Witness 0.8/2 2.79

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Mon

    I like Go On. It’s funny, touching and something unique. I hope it does well this coming season.

  • rob60990

    For anyone who cares about total viewers, it pulled 18.5 million.

  • Nadine

    well the one good thing about the Olympics is that it’s murdering Big Brother.

  • Dan S

    I watched Go On out of curiosity since the Matthew Perry character is recently widowed. I just learned my wife has incureable cancer & afraid I’ll be in a similar situation going to group counseling 1 day. The show itself was okay not sure if I want to see it again though.

  • glover

    That’s huge for Go On. I loved the pilot! Can’t wait to watch new episodes.

  • kp

    I really liked Go On. It was funny and poignant. Not sure what Lisa is talking about.

  • Mark

    Big Brother is probably failing because SPOILERS! they are getting Janelle out of the house. She is a fan favorite amd they all are being complete A holes to her. I don’t like anyone in the house except for Janelle. And when they send her home, they are handing a win to Frank. Dumbest players ever!! You wanna trust Boogie? BOOGIE??!!

  • mike

    Big Brother is gonna be in serious trouble if Janelle gets evicted tonight. Alison Grodner better get over her love for Frank quick and have DR influence for Jani to stay.

  • Yahzee

    I don’t care how Go On was sample that show was a huge disappointment and really sucked.

    Anybody remember Up All Night and how badly that show flunked after a huge sampling out of AGT? Back to the drawing board for NBC in their comedy department.

    BB14 sucks worse than BB13, stop with the vets on that show unless its Evil Dick.

  • a p garcia

    Go on needs to go back to the drawing board. Commercials are all over the place during Olympic coverage and I am really wondering how Go On aired commercial free. I feel I was robbed from 1 hour of Olympic coverage.

  • Noname_Rex

    I actually liked Go On…

    Jesus people! It was only the first damn episode and some of you are already turning it off because ONE episode was bad. There are MANY shows that start off slow but eventually pick up and get a good following, much like Grimm did.

  • Noname_Rex

    I also think that after the success of nearly all of CBS’s comedies, that’s what people expect when a network debuts a new comedy, then get sorely disappointed and become incredibly bitter when it’s not like TBBT, HIMYM, 2.5 Men and 2BG.

  • Usain Bolt

    Yahzee and Garcia I agree with you guys I didn’t really like Go On and I’m pretty sure the show will flop in the fall when the ratings really matter.

    I felt like I was robbed of an hour of the Olympics last night. NBC better not do this again unless its a new show worth watching like Chicago Fire or Revolution.

  • Usain Bolt

    @ Noname_Rex

    I watched Go On knowing it wouldn’t be a CBS comedy and the truth is the show just plain sucked its no My Name Is Early that’s for sure, only critics liked it. They probably like Animal Practice too which explains everything.

    Matthew Perry back to Friends boy you got another failure on your hands.

  • Dennis

    Go On was great imo.
    It has huge potential.
    However, I think the ratings will probably level off around 5 or 6 million for the season…..

  • TomSFBay

    My calculated guess for “Go On” is that it will drop to a 6.0.

    Now, the big question is whether it will hold an audience when it premieres in its regular timeslot.

    I’m going to say probably not, but you never know.

  • Duncey

    NBC is doing a much better job at protecting their comedies the problem is the execution.

    Just imagine if NBC actually had one of their multi-cams like Whitney and Guys with kids sampled like this, they could probably rival CBS in the future. NBC needs to try this with their multi-cams.

  • cc

    Go on was horrible. Mr Sunshine was somewhat better and had more potential for storylines. Go on was just depressing.

  • Daw Johnson

    Very surprised the Olympics did so well last night. This was easily the least marquee night of broadcasting they had; the key events are mostly over.

    Appears to be a huge testament to the drawing power of Misty May & Kerri Walsh.

  • Dennis

    Gold for Katie….proud to be Irish! :)

© 2015 Tribune Digital Ventures