TV Ratings Wednesday: Olympics Again Score Ratings Gold, 'Big Brother' Down, 'Final Witness' Up, 'Go On' Preview Strong

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August 9th, 2012


Adults 18-49: Rating/Share 9.2/27 1.4/4 1.2/3 0.9/3 0.7/2 0.4/1
Adults 18-34: Rating/Share 7.2/25 1.4/5 0.7/2 0.7/2 0.6/2 0.4/1
Total Viewers (million) 28.745 3.736 4.383 2.793 1.888 0.898


NBC was the #1 network with adults 18-49 and with total viewers.

Update: The Go On preview, which aired commercial free from 11:06-11:30PM, averaged a 5.6 adults 18-49 rating, and garnered 16.1 million total viewers. It will not be measured in official national Nielsen reports and wll not be included in averages for the night, week or season.

On NBC,  coverage of the XXX Olympic Games scored a 9.2 rating from 8-11 PM up from an 8.1 fast national for the same night of the Beijing games, but down 5% from last Wednesday's fast nationals. The preview of the new comedy Go On which aired from  earned a 6.4 adults 18-49 rating from 11-11:30PM, but this number includes 6 minutes of the Olympics, so it will almost certainly go down when the final ratings come in later this afternoon.

On CBS, Big Brother matched its series low with a 1.8 18-49 rating, down 10% from last week's 2.0,.

On ABC,  Final Witness garnered a 0.8 among adults 18-49, up 14% from last week's 0.7.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, August 7, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC XXX Olympics (8-11PM) 9.2/27 28.75
CBS Big Brother 1.8/6 5.31
ABC The Middle  - R 0.8/3 3.06
FOX So you Think You Can Dance - R (8-10PM) 0.7/2 1.89
CW Supernatural - R 0.4/1 1.04
8:30 ABC Suburgatory - R 0.7/2 2.47
9:00 ABC Modern Family - R 1.1/3 2.90
CBS Criminal Minds - R 0.9/2 3.94
CW Supernatural - R 0.3/1 0.75
9:30 ABC Modern Family - R 1.1/3 2..748
10:00 CBS CSI - R 0.8/2 3.91
ABC Final Witness 0.8/2 2.79

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Kissan

    Couldn’t watch Go On yesterday and forgot to DVR it. But I watched it on demand and to me, it was OK but it wasn’t great. Interesting to see how it does with The Voice as its lead-in and also I think it’s gonna do OK against Happy Endings and New Girl.

    My guess for Animal Practice, Stars Earn Stripes and Grimm Season 2:

    Animal Practice

    7.4-28.5 million viewers

    Stars Earn Stripes

    5.2-12.4 million viewers

    Grimm Season 2

    4.6-8.7 million viewers

  • MJDB

    Go On was excellent quality-wise and rating-wise. The plot was interesting, the ensemble was funny I couldn’t believe (Kato from green hornet and chris from everybody hates chris was in this). Will certainly be watching this in the fall.

  • Noname_Rex

    Didn’t someone say on here AGES ago (like several months during last season) that NBC has more “intelligent” comedies that require you to actually sit down and pay attention, compared to CBS’s “dumb” comedies that require little thought and are virtually all the same?

    Cuz if that’s really the case…

  • Mark

    I thought Go on sucked. I am not a much a fan of Matthew Perry and I don’t understand how he keeps getting shows. It is NBC though that might explain it.

  • Miguel32

    @ Duncey: I would’ve definitely like to see NBC boost their multi-cams like that, they would probably get a better return on their ratings like the CBS comedies do most of the time.

  • Networkman

    Well, NBC did the best they could with trying to get their new offerings promoted and sampled. It is ashame that Go On sucked. It was really lame. @Usain Bolt, I felt like you did, as if NBC cheated me of a whole hour of the Olympics. They couldn’t find any other event to show over the horrible Go On. I thought Go On would simply be a 5 minute preview and then coverage would return back to the Olympic games. Boy was I disappointed. NBC is not looking that strong in the fall. In my opinion, Chicago Fire, Revolution and the new comedies on Tuesday look bland. Dare I say The New Normal looks even worse than Go On.

    Anyways, Final Witness is holding up well. It has been ready steady the past two weeks the Olympics has been on. ABC should definately bring it back next Summer.

  • Julie

    I thought Go On was intelligent and funny and will be willing to give it a shot (which is saying a lot, as the ONLY current US comedy I like is HIMYM)….but then I like Matthew Perry, and thought Mr Sunshine was cancelled too soon. I was a bit concerned about the subject matter though – if the writers aren’t very very careful, they could easily cross the line between seeing the funny side of something, and being horribly inappropriate. And I hate to say it, but considering the state of most American comedies these days, I can see them taking the wrong route.

    On a different note – Yay Supernatural!!!

  • Miguel32

    @ Networkman: I agree with you guys I wanted my hour of the Olympics back, they’ve been better than expected by this part of the game when they usually become uninteresting. Go On really did suck in my opinion, unless you like intelligent comedies you won’t like Go On and that’s bad news for NBC on Tuesdays and not to mention the single-cam competition in that slot with New Girl and Happy Endings in late October. NBC really needs to hit a home run with Revolution and hope Chicago Fire does decently because if not its not looking good for them. I felt like Greenblatt didn’t order enough pilots this year.

  • Paul

    I remember people around here hated Once Upon a Time which became a big hit. People on Twitter loved Go On and I can see why. The show is very heartwarming and funny. The casting was great too.

  • Matthew

    I enjoyed Go On there is a lot of room for improvement though.

  • joel

    Where’d my comment go?

  • Jim

    Big Brother is failing because social media is cluing people in to how poorly the program is edited how how much it’s manipulated. As the live feed viewers know, they currently have one of the biggest psychos in reality TV history in the house, Danielle. This girl is an unhinged, deranged, lunatic, stalker. However, on the show they make her a cutesy southern bell in a charming on-air romance. Also, there is the bizarre manipulation in favor of Frank. It turns out one of the new show producers used to wrestle with Frank’s daddy. It’s these kind of things making people tune out of Big Brother.

  • still good shows on tv

    I read comments by people on twitter regarding Go On. Many of the comments were positive.

  • soviet

    The Olympics look extremely strong this year, its not normal for the Olympics to still be drawing over 30 million viewers by this time of the Olympics where a lot of interest dies down. Its looking good for 2016 in Rio for NBC since they have the opportunity to broadcast some of the events live in prime time for the first time since 1996.

    Go On was a huge let down but the sampling was nice lets see what happens in September.

  • The Mike Factor

    @Dan S
    I’m so sorry for your situation.

    Noo Big Brother was so good las night.

  • MC

    The only interesting person on BB this year is Janelle and she’s going to get evicted tonight. I’m not sure if I’m keep watching or not. I agree with other people, this season is turning out to be a huge dud.

  • Paul

    Go Ons pilot was solid. Are there rooms for improvement? Sure. Look at how bad Seinfeld was in the beginning.

  • Dean_W

    Wow SUPERNATURAL is the best Show of the CW. I think next Season it’ll have a 1.2 and ARROW a 1.5.

  • Miguel32

    @ Paul: Positive Twitter comments don’t mean that much in the big picture, lots of shows have had negative comments and have done extremely well in the ratings. The huge factor is is if the non-internet fans watch the show. Once Upon a Time is a different situation due to the fact that the show draws a lot of casual viewers. Go On seems to limited in its appeal to keep a lot of viewers long-term.

    @ Jim: BB14 has been a bore because of its predictability but maybe if Danielle stays on longer maybe I’ll tune back in later in the month. I really think had JoJo and Willie stayed on they would’ve had a great season.

    @ soviet: Yeah the Olympics are doing some stronger numbers than expected for these last days of the games.

  • Dean_W

    No finally SUPERNATURAL will got a 1.3

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