TV Ratings Wednesday: Olympics Again Score Ratings Gold, 'Big Brother' Down, 'Final Witness' Up, 'Go On' Preview Strong

Categories: '

Written By

August 9th, 2012


Adults 18-49: Rating/Share 9.2/27 1.4/4 1.2/3 0.9/3 0.7/2 0.4/1
Adults 18-34: Rating/Share 7.2/25 1.4/5 0.7/2 0.7/2 0.6/2 0.4/1
Total Viewers (million) 28.745 3.736 4.383 2.793 1.888 0.898


NBC was the #1 network with adults 18-49 and with total viewers.

Update: The Go On preview, which aired commercial free from 11:06-11:30PM, averaged a 5.6 adults 18-49 rating, and garnered 16.1 million total viewers. It will not be measured in official national Nielsen reports and wll not be included in averages for the night, week or season.

On NBC,  coverage of the XXX Olympic Games scored a 9.2 rating from 8-11 PM up from an 8.1 fast national for the same night of the Beijing games, but down 5% from last Wednesday's fast nationals. The preview of the new comedy Go On which aired from  earned a 6.4 adults 18-49 rating from 11-11:30PM, but this number includes 6 minutes of the Olympics, so it will almost certainly go down when the final ratings come in later this afternoon.

On CBS, Big Brother matched its series low with a 1.8 18-49 rating, down 10% from last week's 2.0,.

On ABC,  Final Witness garnered a 0.8 among adults 18-49, up 14% from last week's 0.7.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, August 7, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC XXX Olympics (8-11PM) 9.2/27 28.75
CBS Big Brother 1.8/6 5.31
ABC The Middle  - R 0.8/3 3.06
FOX So you Think You Can Dance - R (8-10PM) 0.7/2 1.89
CW Supernatural - R 0.4/1 1.04
8:30 ABC Suburgatory - R 0.7/2 2.47
9:00 ABC Modern Family - R 1.1/3 2.90
CBS Criminal Minds - R 0.9/2 3.94
CW Supernatural - R 0.3/1 0.75
9:30 ABC Modern Family - R 1.1/3 2..748
10:00 CBS CSI - R 0.8/2 3.91
ABC Final Witness 0.8/2 2.79

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Jonathan

    What amazes me about BB this season is somehow Boogie is becoming the hero of the season.

    He didn’t even want to be a player, he was happy being a coach, now he’s stuck and yet remains fiercely loyal to Frank, to the point where he says he’d gladly go home to save him.

    And by being honest to people, he somehow has a chance of making it to the finals, unlike Janelle, who lies to people the way other people use nouns, and is paying dearly for it.

    It’s always interesting when a returning player on a reality show does things you’d never expect of them.

  • Oliver

    >Just imagine if NBC actually had one of their multi-cams like Whitney and Guys with kids sampled like this, they could probably rival CBS in the future. NBC needs to try this with their multi-cams.

    They are putting Guys With Kids after the America’s Got Talent finale (hardly a ratings slouch).

    NBC also promoted the hell out of Whitney, gave it their best lead-in and timeslot (The Office) and it premiered to 3.3. Its ratings then dropped like a stone. The idea that Whitney struggled because NBC didn’t promote it is insanity.

    Of course, the real underlying problem is that multi-cams only appeal to CBS’s audience, CBS are better placed to appeal to them, and there’s diminishing returns in everyone appealing to the same niche audience.

    Rather than looking towards CBS, NBC should be looking towards ABC and Fox and their success in creating the type of shows NBC should be doing. As it is, NBC doesn’t know who it is appealing to and has alienated almost the entirety of its audience to the other networks.

  • Dennis


    lol – No way will Supernatural go up from 0.7 to a 1.3

    you’re kidding yourself dude

  • alan

    If Janelle loses – which looks like she will im done with Big Brother ….

  • Rebecca

    Comments on Facebook about Go On were mostly positive. I liked the pilot but the show needs time to develop more onscreen…future episodes have potential of being better, and the bit they showed for what’s coming up on 9/11 showed promise. I liked Mr Sunshine more, but I’ll still keep watching Go On. I liked Studio 60, too – it would be nice for Perry to have a hit show again post-Friends.

  • Dean_W

    @ Dennis
    No everything is possible:
    – Three years ago NCIS went up 3.9 to 4.8

    Plus SUPERNATURAL had a 0.7 because it aired on Friday with NIKITA (impossible to have good ratings with this conditions).

  • Will

    I feel like NBC is trying too hard to replicate CBS’s success with low-brow multicams and mind-numbing procedurals. The ads for everything except Revolution look dreadful. I guess we’ll see how this CBS-lite approach works for them.

  • Miguel32

    @ Oliver: Guys with Kids will be interesting to see how it boosts as the Finale usually hangs around 15 million viewers but its nothing like the sampling you can get out of the Olympics which doubles that number. With Whitney you can only go so far with promotion as I really believe Whitney needed more sampling than promotion. Whitney played out of a dying Office lead-in where Whit had to build off its lead-in which was 7 million which isn’t that much to draw from. Whitney was basically drawing its own ratings with little to no help. Fox has actually done horrible in the comedy department but ABC has done a better job drawing audiences out of their comedies.

    NBC not that long ago was the main home of multi-cams and they’ve alienated those viewers to CBS over the years to go with more limited appealing sitcoms. When NBC first made that move I didn’t blame them because the multi-cams needed a long vacation on their network but in the long-term it ruined the network.

    I truly think if NBC somehow someway gets their multi-cams reestablished this is where things could turn around for them. They missed out on a huge opportunity of not greenlighting Roseanne’s Downwardly Mobile which could’ve gotten that Olympic sampling and rebuilt their comedy department.

  • were123

    Really good for Go On, I’ll be seeing the pilot right now. I’ll be happy if it works out :)

  • Joseph A

    Well Big Brother will go up at least a .1 in the final numbers, and its far from fail , its still the # 2 show of the summer during the Olympics.
    Also , Preseason NFL Games Start tonight ,, anyone want to guess what sort of numbers the games will get on ESPN & NFL Network over between now and Monday?

  • Networkman

    Just rewatched the pilot for Go On. I was really wrapped up in the Olympic games so I thought maybe I didn’t give the show a fair chance. What I will say for the show is that there are some supporting characters that provided a few chuckles. Some of the supporting characters have potential to provide a spark here and there. The producers made a majority of them look looney. It tried to have a similar tone to Community with the quirkiness but the writing is not that strong. The tone was a bit uneven so some of the dialogue come off inappropriate. It tries to go inbetween serious dramatic moments and goofiness. Also not certain Matthew’s character should be the leading man. His smug behavior does not appeal to me. And at times the acting seemed forced. I’ll give it 5/10

  • Andrew

    Go On was amazing in my opinion. Most of you people don’t know what good TV is and would rather watch something stupid and boring like 2 Broke Girls of 2 and a Half Men. I am watching it once it premiers normally.

    Big Brother is only falling due to the Olympics. It will most likely have a big increase once it ends.

  • Paul

    @Networkman, Go On seems to be doing well on Twitter and in other comments sections on the Internet people seem to like it. It could do well going forward.

  • LT10

    With Janelle going home the rest of BB14 will be like POW Torture listening to those idiots.

  • Paul

    Correction: 16.1 million viewers.

  • Sid

    Go On was real bad, CBS knows how to do comedy without requiring you to have some sort of high IQ in order to laugh at a series. The acting was super forced in this show. I’ll be skipping Animal Practice for sure and maybe check out Guys with Kids.

    Janelle and Danielle are the only two people worth watching after Willie and Jojo left. I don’t think I’m coming back to Big Brother. You guys can have that show.

  • Nikki


    NCIS is on a major net in a cop procedural show.
    SPN is going in it’s 8 year on the CW, and not to mention the CW has been having rating problems across the board.

    I’m a fan to but be realistic so im saying more constant 0.8 maybe, if we lucky a 0.9 in it’s premiere.
    Hope im wrong but that sounds more reasonable.

  • Paul

    @Sid, Really? I thought Matthew Perry had a lot of chemistry with Laura Benanti. Very good acting there.

  • Dean_W

    @ Nikki
    I hope you’re wrong too. SUPERNATURAL is a Show that deserve to have 10 Seasons but i’m sure it’ll be Renewed easily.

  • michael

    go on has so much potential……hope Matthew Perry can finally get a big break from the 1 season failure shows that he has had post-friends. just wish it didnt come on during my beloved ncis:La.

© 2015 Tribune Digital Ventures