WWE Returns to Saturday Morning Wth New Kids Show 'WWE Saturday Morning Slam'

Categories: Network TV Press Releases

Written By

August 9th, 2012

via press release:

WWE® ELECTRIFIES SATURDAY MORNINGS

STAMFORD, Conn., August 9, 2012 – WWE (NYSE: WWE) and Saban Brands today announced a new, weekly half-hour show, WWE Saturday Morning Slam, that will debut on Saturday, August 25 at 10 a.m. WWE Saturday Morning Slam will be part of the television premiere of Vortexx on The CW, a Saturday morning kids’ television block, reaching 114 million U.S. television households. This marks the first time, since 2001, WWE will have a program in a kids’ time slot and reinforces WWE’s commitment to kid-friendly entertainment.

 

WWE Saturday Morning Slam packs the riveting in-ring action, the larger-than-life WWE Superstars, and the WWE’s entertaining brand extensions into the fastest, most energy-filled half-hour on television. WWE Superstar profiles, behind-the-scenes footage and an exclusive WWE match every week will all combine to make WWE Saturday Morning Slam the perfect destination for the youngest viewers in the WWE Universe. The show will also include highlights from WWE’s Be a STAR anti-bullying campaign and other community initiatives.

 

“We are extremely excited to partner with the WWE to bring their world-class brand of entertainment to Vortexx,” said Joel Andryc, Co-President, Vortexx. “With a focus on action, adventure and comedy, Vortexx is the perfect home for WWE Saturday Morning Slam and will definitely excite our fans.”

 

“WWE has a long history on Saturday mornings, and we’re thrilled to make our action-packed return on Vortexx with WWE Saturday Morning Slam,” said Vince McMahon, WWE Chairman and CEO. “The new program enables us to further engage kids and families, a vital component of WWE’s passionate and multi-generational fan base.”

 

About WWE:

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

 

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

 

About Vortexx:

Launching August 25, 2012, Vortexx is an entertainment platform focused on delivering content, activities and products featuring high-energy action, adventure and comedy. On television, Vortexx will provide programming to air Saturdays from 7 a.m. – noon on the CW. The nationally-broadcast programming block will feature marquee titles such as Power Rangers and Yu-Gi-Oh!, as well as other new and returning favorites. In addition to television, Vortexx will offer a variety of online and mobile entertainment destinations that will keep kids entertained 24/7/365. Vortexx is an affiliate of Saban Brands. Learn more at www.MyVortexx.com.

 

About Saban Brands:

Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company’s experience, track record and capabilities in growing and monetizing consumer brands. SB applies a strategic transmedia management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in media, content creation, branding, licensing, marketing and finance. For more information, visit www.sabanbrands.com.

 

 
  • MikeRand

    Although I support the idea, with the addition of ION’s Main Event and a 3-hr. Raw, this is way too much to keep up with a week. 6.5 hrs of programming! We watch other shows too you know! How can we keep up with all this during the fall season? And work and live our lives? Lol.

  • herderp

    They’re probably using Main Event to replace Superstars. Essentially the same program load as right now, plus the 30-minute Saturday morning show. I can see it being a hit with the kids.

  • Ram510

    Why?

  • Calvin

    WWE is attempting to compete with Disney, Nick, and the HUB on Saturday Mornings.

  • Calvin

    Also, Linda McMahon is running for the US Senate seat to represent Connecticut in DC. This new television targets parents as well to inform the 114 million viewers about WWE’s good causes giving back to the community.

    I think this is going to be a political gain for Linda’s 2012 senate campaign.

  • Calvin

    Also, Linda McMahon is running for the US Senate seat to represent Connecticut in DC. This new television show targets parents as well to inform the 114 million viewers about WWE’s good causes giving back to the community.

    I think this is going to be a political gain for Linda’s 2012 senate campaign.

  • Alex Morgan #13

    I hope Linda fails at becoming the Senator so the WWE can go back to being edgy again. Their playing way too much to parents and children these days and it makes the product extremely unwatchable.

    I won’t be watching this crap but I will watch The Main Event on ION. The CW’s morning block is stacked.

  • Jay

    Being “edgy” won’t just make WWE great

  • Kaylie

    This is way too much.

  • Jayme

    Does anyone know whats on the morning block?

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