ABC’s ‘Wipeout’ Spikes and ‘Rookie Blue ‘ Hits a Season High Against the Olympics



via press note:

 

Building on its lead-in at 9pm against the Olympics, ABC’s Wipeout ran a competitive #2 against its non-sports competition in the hour to Big Brother with young adults, while beating the CBS unscripted series with Teens 12-17 and Kids 2-11.

 

  • · Wipeout’s numbers shot up week to week by nearly 1.0 million viewers and by 21% with young adults.

 

  • · Although facing the Olympics this year, Wipeout delivered big year-over-year time period improvement for ABC in Total Viewers (+26%) and Adults 18-49 (+55%), up sharply over original programming in the hour on the year-ago evening (Expedition Impossible on 8/11/11).

 

During the 10pm hour, ABC’s Rookie Blue finished as the most-watched series in its slot in for its 2nd consecutive original telecast.

 

  • · Hitting a season high for its 2nd straight first-run broadcast despite facing the Olympics, Rookie Blue equaled its highest Adult 18-49 rating since last June – since 6/23/11. In fact, Rookie Blue was up over its year-ago telecast by an impressive 1.0 million viewers and by 50% in Adults 18-49.

 

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