Cable News Ratings for Thursday, August 9, 2012

Categories: '

Written By

August 10th, 2012


Live + Same Day Cable News Daily Ratings for Thursday, August 9, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,124            242            490
CNN         276             73            103
MSNBC         454            123            188
CNBC         207             78            110
FBN           57             13             23
HLN         188             79            111
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,070            331            761
CNN         414            130            166
MSNBC         799            189            323
CNBC         239            108            121
FBN           48             15             23
HLN         293            113            187
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,056            324            608
CNN Early Start/Starting Point         177             67             97
MSNBC Morning Joe         376            109            184
CNBC Squawk Box         112             40             67
HLN Morning Express w/ Meade         268            146            203
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,609            295            585
CNN SITUATION ROOM         512            106            146
MSNBC S OLY PM         765            259            321
CNBC S OLY PM         292            109            139
HLN EVENING EXPRESS         160             45             57
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,719            285            652
CNN SITUATION ROOM         409            101            126
MSNBC POLITICS NATION         667            137            262
CNBC S OLY PM         690            287            374
HLN EVENING EXPRESS         136             51             71
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,404            281            595
CNN ERIN BURNETT OUTFRONT         353            105            111
MSNBC HARDBALL WITH C. MATTHEWS         762            155            306
CNBC S OLY PM         827            342            463
HLN JANE VELEZ-MITCHELL         271             78            144
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,601            434            905
CNN ANDERSON COOPER 360         437            149            161
MSNBC ED SHOW         822            165            326
CNBC CRIME INC GRND THEFT AUTO         300            144            146
HLN NANCY GRACE         337            113            217
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       1,937            273            710
CNN PIERS MORGAN TONIGHT         464            117            177
MSNBC RACHEL MADDOW SHOW         824            203            326
CNBC CRIME INC GRND THEFT AUTO         205             77            109
HLN DR. DREW         294            136            199
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,667            285            665
CNN ANDERSON COOPER 360         340            125            161
MSNBC LAST WORD W/ L. ODONNELL         750            200            316
CNBC AMERICAN GREED         211            101            109
HLN NANCY GRACE         249             90            147
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,066            267            526
CNN ERIN BURNETT OUTFRONT         149             46             77
MSNBC ED SHOW         478            131            223
CNBC MAD MONEY         172             82             59
HLN SHOWBIZ TONIGHT         194             70             97

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • PaulG


    In 1943, the government ran a $55 billion federal deficit. Using your logic of only judging the number by it’s total size, we would consider a $55 billion deficit to be small, even laughable compared to a 2012 deficit of $1.3 trillion. The thing is, though, that that $55 billion deficit was 28% of GDP. That would be the modern equivalent of running a $4.4 trillion single year deficit. CONTEXT MATTERS. THE PERCENT OF GDP MATTERS.

    If you feel that I am being condescending or aggressive (you’re right, I am), it’s because the argument you’re making is, in essence “This is bad because I feel that it’s bad.” You acknowledge low interest and inflation rates, then proceed to say we’re in trouble anyway, because of the size of the number. Our deficits are high, but they’re also in line with past wartime deficits, which is important; We may not talk about it much, but we ARE at war, and that’s in addition to the economic recession.

    I might be a little late to the discussion and while I agree with much of what you have previously posted about politicans and the public’s stomach for entitlement reform,,I take umbrage with your conclusion that the issue of the national debt and deficits are inconsequential,, only because,,as you say,,we have little interest in addressing them..You claim our deficits are “in line with past wartime deficits”,,but the current debt and deficits are multiples of the Vietnam War era,,a much fairer comparison than the one you posit ..In 1943 the country was still in a depression and fully engaged in a world war that caused much of the private economy,,including much of our resources and workforce,,to be recalibrated for the war effort,,auto factories were producing military vehicles,,pleasure boat factories were producing landing craft,,hotels were converted to hospitals and many everyday consumables were rationed or unavailable..I think it’s very troubling that 1943 is the last time we saw the deficits to GDP higher and the last time the debt was greater than 100% of GDP and I certainly don’t see the same outcomes as post WW2 in our future…

    It’s true that interest rates and inflation are low at the present time,,but show me any sustainable economic model that allows for growth of only 1.5%,,ten year treasury rates of 1.6% and a debt to GDP over 100% and growing..The Fed is out of bullets and the reason interest rates remain low even after our debt was downgraded by the rating agencies,,is we are temporarily the cleanest shirt in a very dirty hamper,,but the day will come when the Chinese and other purchaser’s of our debt will balk at our treasury auctions and suddenly the interest costs of our debt will rise unsustainable as will the price of much everything else we buy,,except for the paper our money is printed on…That’s when our choice between spending cuts and tax hikes will be made for us and whether we remain an expanding economy that can provde the critical social safety nets and programs of a modern developed country,,guess how that ends…


  • Faith3

    Talking about unemployment….ironically Chile’s so called economic “mircle” to eliminate government was suppose to protect the country from running huge deficits but in 1982 when a speculative bubble popped it sent the country into a huge defict that effected GDP by 14 percent. Our market crash effected GDP by slightly less but still comparible. Our unemployment is around 8% while Chile’s ended up 25% unemployment.

    Let’s look at today. The other countries around the globe currently are at double digit unemployment. We are not doing too badly when you put the scope of the economic crash into perceptive. Depending on what policies we decide to take, it could be better or far far far worse. We don’t need to cut the deficit by raising unemployment. That is just bad economic policy.

  • Doug Z

    DOJ hits Gibson with $300K fine in settlement over exotic wood raids.

    No mention of the fact that CF Martin & Co. makes guitars using the same wood, and that they are democrat contributors.

  • Jeff


    How is it treating me?? Very well actually. I love our President for many reasons and will proudly vote for him for a second term. Hope you or anyone you know isn’t victim of Bain Capital job elimination.
    Hope you aren’t on welfare or getting ready for retirement. You know how right-wing social engineering can cut ya off.
    Hope you make over a million a year so the Romney/Ryan tax plan doesn’t increase your taxes.
    Need I go on?

  • Doug Z

    Jeff————————I hope that you are not one of the electrical white-collar workers at the Delphi General Motors plant that lost their pension from Barack Hussein Obama. They did not vote for him so we took it away. I hope that you’re not part of the 18 1/2% unemployed since Barack Hussein Obama took office. Since Barack Hussein Obama took office there are fewer people working than under the Bush administration.

    Jeff – – we do not have to do anything about the budget and right wing engineering does not have to be used to balance it. All we have to do is let the country go bankrupt and we will not have to cut any budgets or balance any we will not be able to pay for it.

    Let the status quo be, and the laws of economics will take us out for we will not be able to pay our bills.

    Jeff, that is the liberal way wait until it collapses

  • Doug Z

    Doing her part Saturday was CNN’s Candy Crowley who said that this “looks a little bit like some sort of ticket death wish”

    Readers are advised this came right after CNN’s Gloria Borger called Ryan “a polarizing figure.”

    Is this how the folks at CNN think they’re going to improve their continually declining ratings?

  • Faith3


    “That’s when our choice between spending cuts and tax hikes will be made for us and whether we remain an expanding economy that can provde the critical social safety nets and programs of a modern developed country,,guess how that ends…”

    Interestingly enough, Asian countries are being encouraged to shore up thier safety nets because without a strong consumption base of people in a home country the more reliant a home country becomes on exports and investments for growth. Why would we want to strip away our consumption base? So, we can become completely dependent on investors and/or the stock market not to mention those cheap exports for any kind of survival? What good is relying on them for economic growth when safety nets are gone and the majority of the people in a country become poor or plunged into poverty.

  • Faith3

    Doug, “I hope that you are not one of the electrical white-collar workers at the Delphi General Motors plant that lost their pension from Barack Hussein Obama.”

    Really you’re going to use a lie to prove a point?

  • Faith3

    One last point,

    Talking about external debt and Asian countries who lack social safety nets….have you checked out Hong Kong’s external debt lately? 265.7% which is $131,380 per capita. No wonder they are being told they need a consumption base!

  • Hillbilly

    The smoke & mirrors on how spending cuts work. They pass $38 billion & only $352 million happen right away. That’s part of the reason IMO we’re in the mess we are.

    Read more here.

  • Hillbilly

    Sounds sexual to me. ;) That’s a Yahoo headline. I didn’t make it up.

    Obama response to Ryan pick: Harder, Faster, More

  • Hillbilly

    Gallup & Rasmussen have 43 favorable for Nobama. It’s a one day “picture” for sure. A very ugly one for Nobama. :)

  • Hillbilly

    AppleStinx – The 5pm ‘Hardball’ viewers haven’t rushed to catch it at 7pm at all, or perhaps they are pretty much the same viewers, who need to watch it twice to understand it?


    Their like you. They need a Hillbilly to explain things to them. Like how to predict ratings for TV shows. :razz:

  • Jeff

    Your statement is so broad I don’t know where to begin.

    Did you say GM?? there is a GM “the number one auto maker in the world” again because President Obama saved and invested in the company. At least you can still say GM today. I’m not a fan of bloated pensions that put these companies out in the first place. If you don’t think that last week when I drove past enormous factories that are ghost towns in Detroit and don’t shake my head partially at the unions you are nuts! I blame the greedy sloppy management and the greedy unreasonable unions.

  • Hillbilly

    Sicilian Papa – Well righties we don’t want to throw in the towel. We must face the fact that we are behind and we may lose.


    To early to worry about losing. Roughly 2 1/2(?) months until election day. Willard is just giving Nobama & the lap dog MSM a false sense of security. ;)

  • Hillbilly

    I don’t get why the left things Willard’s in so much trouble. Is this theory based on a week of polling data? Ryan’s strength is the budget. Not saying his plan necessarily just the budget as a whole. Agree with his plan or not he has one. Is Nobama gonna run on his plan (that can’t get any dem votes in the Senate) or run on attacking Ryan’s? Nobama can’t IMO win by just attacking the other side. He’s the sitting POTUS. He has to have IMO something positive for the future. So far its obvious he ain’t running on his record.

  • Hillbilly


    Hiya Faith3! How is the family? I see your pushing your favorite talking point…Chile. ;) If it makes you happy I’m happy. No time to teach you anything today. :razz: Just wanted to say hi.


  • Faith3

    Hi Hillbilly,

    Chile is important to look at because that is the first place that these neoliberal policies were first introduced. They may work well to grow the economy but getting rid of social safety nets only create poverty and inequality as well as instability in a country. What would you like to teach me? Keep Bill’s board family friendly;)

  • Faith3


    Irony alert, the white collar salaried nonunion workers receive much larger pensions than the blue collar union workers. Go ahead and blame the unions for “bloated” pensions. There still are some corporations that pay pensions to their workers but it’s getting fewer and fewer as the shareholder is much more important than the stakeholders of a company. Great for executives and shareholders but very bad for everyone else.

  • Matthew

    @Paul G.: “I take umbrage with your conclusion that the issue of the national debt and deficits are inconsequential,, only because,,as you say,,we have little interest in addressing them.”

    I did not conclude that they’re inconsequential, I concluded that, at this exact moment in history, the consequences of debt are less significant than the consequences of austerity. A different way of thinking of a $1.3 trillion deficit is that it’s $1.3 trillion that would not otherwise exist in our economy – Whether you decrease that deficit by tax increases, or spending cuts, making that money go away is going to hurt the economy, and not by an insignificant amount.

    Whether or not spending is sustainable is a question of whether or not we’d be capable of paying for it with higher taxes, or if we’ll be capable of paying off our short term debts later. I would say yes on both counts, and that the problem isn’t that we’re spending, it’s what we’re spending on; Whether or not the money is well-spent is an entirely different issue from whether or not it should be spent.

    Much as Faith might disagree, I think that using money to “bail out” public workers and keep them employed is not money well spent, because it’s not likely to result in efficient stimulus. IMHO, those workers are more likely to save than to spend. In other words, if you spend $100 billion to bail out public workers, and around $30 billion of that ends up going into savings, that’s not efficient stimulus. Ditto for tax cuts to individual income.

    You mentioned WW2, and I still think there are lessons we can apply from WW2 stimulus to our modern situation. WW2 was a sort of perfect hybrid economy – public demand, private supply. Part of why we continued to benefit from that long after WW2 ended was because we built up a massive infrastructure, both in terms of roads and ports for moving goods, and all these private industries and factories that we built from the ground up to support the war effort.

    In the wake of the crisis, I would much rather have seen investment in infrastructure, and in particular I would have liked to see a big push toward building new generation nuclear reactors, rather than the money we wasted on wind and solar. It would have also been in our long-term interest to invest in R&D for things like TerraPower, as well as in NASA’s projects, the sort of things that might yield entirely new industries. A modern infrastructure, of course, is also useful for moving product more efficiently.

    I understand the concerns people have over government spending, and I’m not defending the way the government has handled the crisis, or handled their job in general – I think our money has been very poorly used on just about every level. Nevertheless, it is false to imply that this is a debt-driven depression, and it’s also false to imply that the problem is supply-side, so I fail to see how austerity or top-heavy tax cuts will in any way dig us out of this hole.

© 2015 Tribune Digital Ventures