TV Ratings Thursday: Olympics Down But Still Victorious, 'Big Brother' & 'Wipeout' Up , 'Rookie Blue' Flat as Pre-Season Football Impacts the Numbers in Many Markets

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August 10th, 2012


Adults 18-49: Rating/Share 6.8/20 1.7/5 1.6/5 1.5/4 1.0/3 0.3/1
Adults 18-34: Rating/Share 5.2/17 1.1/4 1.2/4 1.6/5 0.9/3 0.3/1
Total Viewers (million) 22.403  5.832 5.059 3.963 2.744 0.774

NBC was the number one network among adults 18-49 and total viewers.

Note: Due to local market NFL Pre-emptions, FOX/ABC/CBS ratings are all inflated. and will be adjusted in the final ratings which will be available this afternoon.

On NBC,  coverage of the XXX Olympic Games scored a 6.8 adults 18-49 rating, down 39% from an 11.2 for last Thursday, and  down 6% from a 7.2 fast national for night 12 of the Beijing Olympics.

On CBS, Big Brother earned a 2.1 among adults 18-49, up 5% from last week's 1.9 rating.

On ABC a new episode of Wipeout at 9PM earned a 1.7 adults 18-49 rating, up 21% from last week's series-low of 1.3. Rookie Blue garnered a 1.5 adults 18-49 rating matching the performance of its last new episode on July 26.

Late-night ratings are below the primetime data.

Overnight ratings for Thursday, August 9, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC XXX Olympics (8-11PM) 6.8/20 22.40
CBS The Big Bang Theory - R 1.8/6 6.90
ABC Wipeout -R 1.6/5 5.34
FOX Rasing Hope -R 1.1/4 2.64
CW The Vampire Diaries - R  0.3/1  0.92
8:30 CBS Two and a Half Men - R 1.7/5 6.19
FOX Rasing Hope -R 1.1/3 2.84
9:00 CBS Big Brother 2.1/6 6.22
ABC Wipeout 1.7/5 4.83
FOX Glee - R 1.0/3 2.75
CW The L.A. Complex - R  0.2/1  0.62
10:00 ABC Rookie Blue 1.5/4 5.01
CBS Person of Interest - R 1.1/3 4.73


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Joseph

    Great numbers for Big Brother , still the #2 show regardless of night or time after the Olympics !
    Huge drop for the Olympics though even with the NFL games last night , more of course through the weekend.

  • Jeff (Canada)

    The 8pm repeat episode of Wipeout did more viewers and almost the same 18-49 rating as the 9pm new episode, weird. I think they should put the new episodes back down to 8pm and Rookie Blue back down to 9pm.

  • Ricky

    Glad BB went up. More people to see Janelle get evicted at last! :D

  • Dennis

    Rookie Blue is doing great this summer…

  • RyanCanada

    Rookie Blue was amazing last night, so sad Jerry was killed! best summer series

  • David

    I anticipate, and hope, that Big Brother will go down in the following weeks. I’m quitting watching now that Janelle has been evicted. I’d rather eat dirt than watch Boogie and Frank (or, Froogie) make it any farther in the game…

  • Billy

    As it says above there are lots of NFL pre-emptions last night with about 10 NFL games across ABC, NBC and CBS. I wouldn’t take much out of any of these numbers other than the Olympics.

  • Billy

    Correction: I meant FOX carried NFL games in local markets not NBC.

  • ChrisA

    Rookie Blue is doing great against the Olympics. Last night episode was shocking and emotional.

  • christinecashman


  • OMG

    Lately I find myself tuning out of Big Brother. Not that I am a Nielsen viewer or even a US resident that it matters. The thing is, I actually start to watch Big Brother for only the competitions and nominations and evictions when previously I watch every second of it. I really have to skip through all the game talk and the confessionals. The whole dynamic of the house is just off this season. There are no fights, no quirky personalities. Even Ashley and Ian are quirky “quietly”. Everyone is playing a low-key game, that lacks drama.

    The worst part is definitely Boogie and Frank, even though they are the best players. They are not just players that you love to hate, you just hate them. When it is Will, there is some form of charm. But with Boogie it is just disgusting in my opinion. Knowing that these two will probably make it far (and deservedly so) is horrible to watch. And you know this week it will be them laughing in DR again and being all smug.

    It is so weird how I can actively root against people that are playing the best game. But I guess I am not alone.

  • Kissan

    They said Rookie Blue was flat. How is it flat if it got a season high?

  • Oliver

    Big Brother is down a lot year-on-year (from low 3s to low 2s). I know there’s the Olympics, but such a big drop has to worry CBS. The show might only have a couple more seasons left in it.

  • Chris

    Just so you know, since NBC’s coverage of the Olympics is non-preemptable, any NBC stations that normally carry a NFL team’s preseason broadcasts shifted those games to a sister channel or a digital subfeed. Here’s a list of stations carrying an NFL preseason game (courtesy of the506.com):

    Washington @ Buffalo – 7:00 PM ET
    Redskins broadcast:
    (Kenny Albert, Joe Theismann)
    Comcast Sportsnet Mid-Atlantic
    Washington Nonstop (WRC-DT 4.2)
    WTKR 3 (CBS; Norfolk)
    WRIC 8 (ABC; Richmond)
    WFXR 21 (FOX; Roanoke)
    WVIR 29.3 (CW; Charlottesville)

    Bills broadcast:
    (Ray Bentley, Steve Tasker)
    WKBW 7 (ABC; Buffalo) – tape delay
    WHAM 13 (ABC; Rochester) – tape delay
    WTVH 5 (CBS; Syracuse)
    WBNG 12 (CBS; Binghamton)


    Baltimore @ Atlanta – 7:30 PM ET

    Ravens broadcast:
    (Gerry Sandusky, Stan White, Qadry Ismail)
    WMAR 2 (ABC; Baltimore)
    WBAL Plus 11.2 (Baltimore)
    WJLA 7 (ABC; Washington)
    WHTM 27 (ABC; Harrisburg)

    Falcons broadcast:
    (Tim Brandt, Charles Davis)
    WGCL 46 (CBS; Atlanta)
    WABM 68 (MyTV; Birmingham)
    WFXG 54 (FOX; Augusta GA)
    WXTX 54 (FOX; Columbus GA)
    WGXA 24 (FOX; Macon)
    WTGS 28 (FOX; Savannah)
    WSST 55 (Cordele)


    New Orleans @ New England – 7:30 PM ET

    Saints broadcast:
    (Tim Brando, Solomon Wilcots)
    Cox Sports Television
    WVUE 8 (FOX; New Orleans)
    WUFX 35 (MyTV; Jackson MS)
    WJTC 44 (Mobile AL)

    Patriots broadcast:
    (Don Criqui, Randy Cross)
    WBZ 4 (CBS; Boston)
    WMUR 9 (ABC; Manchester NH)
    WCTX 9 (MyTV; Hartford)
    WNAC 64.2 (MyTV; Providence)**Cox 811; FiOS 14
    WWLP Cool TV 22.2 (Springfield MA)**Comcast 288
    WMTW 8 (ABC; Portland ME)
    WFVX 22 (FOX; Bangor ME)
    WVNY 22 (ABC; Burlington VT)
    KFVE 5 (MyTV; Honolulu)


    Pittsburgh @ Philadelphia – 7:30 PM ET

    Steelers broadcast:
    (Bob Pompeani, Edmond Nelson)
    KDKA 2 (CBS; Pittsburgh)
    WTAJ 10 (CBS; Altoona)
    WHP 21 (CBS; Harrisburg)
    WQCW 30 (CW; Charleston WV)
    WYTV 33.2 (MyTV; Youngstown OH)**Time Warner 373

    Eagles broadcast:
    (Scott Graham, Brian Baldinger)
    WPVI 6 (ABC; Philadelphia)
    WOLF 56 (FOX; Scranton)
    WPMT 43 (FOX; Harrisburg)
    WHVL (MyTV; State College)


    Green Bay @ San Diego – 8:00 PM ET – ESPN
    (Mike Tirico, John Gruden)
    Green Bay: WBAY 2 (ABC)
    Milwaukee: WISN 12 (ABC)
    San Diego: KFMB 8 (CBS)


    Denver @ Chicago – 8:30 PM ET

    Broncos broadcast:
    (Dave Logan, Ed McCaffrey)
    KTVD 20 (MyTV; Denver)
    KKTV 11 (CBS; Colorado Springs)
    KKCO MeTV 11.2 (Grand Junction)**Optimum 109
    KMYU (MyTV; Salt Lake City)
    KTNV 13 (ABC; Las Vegas)
    KWBQ 19 (CW; Albuquerque)
    KTWO 2 (ABC; Casper WY)
    KTVQ 2 (CBS; Billings MT)
    KXLF 4 (CBS; Butte MT)
    KRTV 3 (CBS; Great Falls MT)
    KPAX 8 (CBS; Missoula MT)
    KOTA 3 (ABC; Rapid City SD)

    Bears broadcast:
    (Sam Rosen, Jim Miller)
    WFLD 32 (FOX; Chicago)
    WIFR 23 (CBS; Rockford IL)
    WMBD 31 (CBS; Peoria)
    WRSP 55 (FOX; Springfield IL)
    WCCU 27 (FOX; Champaign IL)
    KHQA 7 (CBS; Quincy IL)
    WSBT 22.2 (South Bend)**Comcast 16
    KLJB 18 (FOX; Davenport IA)
    KFXA 28 (FOX; Cedar Rapids IA)

  • wilson w

    The last new rb episode hit a series high. The fact ratings did not drop with the olympics on means another series high. Lol :D Last nights epi was seriously awesome though.

  • K

    Janelle was one of the main reasons to watch BB. Not her fault Boogie is not as good a player as she was. Now all that is left, is the dull “romance” between Ian and Ashley, and Ashley’s “dumbness”

  • Dillan

    The LA Complex repeat did better than it did on Tuesday – 0.63 million viewers (0.2 adults 18-49).

  • Joseph

    There’s no doubt that local pre-season NFL games affected Olympic numbers last night (and will continue to do so tonight, August 10th, and tomorrow night, August 11th), but I suspect that in most of those markets, the local NFL telecasts got lower-than-usual ratings.

    I don’t think NBC’s coverage of the 2016 Summer Games in Rio will have the problem. If my memory serves me correct, the 2016 Olympic will end before the NFL pre-season games begin.

  • tj

    just to think, it’s been awhile since people got on here and gave away an episode less than 24hrs after it aired. Oh well my fault for hitting the Thursday ratings.

  • Julie

    Ummm – how come the CW nbr show blank at both 8 and 9? (Yet they must have been there earlier, as someone has commented about LA Complex nbrs.)

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