TV Ratings Thursday: Olympics Down But Still Victorious, ‘Big Brother’ & ‘Wipeout’ Up , ‘Rookie Blue’ Flat as Pre-Season Football Impacts the Numbers in Many Markets


Adults 18-49: Rating/Share 6.8/20 1.7/5 1.6/5 1.5/4 1.0/3 0.3/1
Adults 18-34: Rating/Share 5.2/17 1.1/4 1.2/4 1.6/5 0.9/3 0.3/1
Total Viewers (million) 22.403  5.832 5.059 3.963 2.744 0.774

NBC was the number one network among adults 18-49 and total viewers.

Note: Due to local market NFL Pre-emptions, FOX/ABC/CBS ratings are all inflated. and will be adjusted in the final ratings which will be available this afternoon.

On NBC,  coverage of the XXX Olympic Games scored a 6.8 adults 18-49 rating, down 39% from an 11.2 for last Thursday, and  down 6% from a 7.2 fast national for night 12 of the Beijing Olympics.

On CBS, Big Brother earned a 2.1 among adults 18-49, up 5% from last week’s 1.9 rating.

On ABC a new episode of Wipeout at 9PM earned a 1.7 adults 18-49 rating, up 21% from last week’s series-low of 1.3. Rookie Blue garnered a 1.5 adults 18-49 rating matching the performance of its last new episode on July 26.

Late-night ratings are below the primetime data.

Overnight ratings for Thursday, August 9, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC XXX Olympics (8-11PM) 6.8/20 22.40
CBS The Big Bang Theory – R 1.8/6 6.90
ABC Wipeout -R 1.6/5 5.34
FOX Rasing Hope -R 1.1/4 2.64
CW The Vampire Diaries – R  0.3/1  0.92
8:30 CBS Two and a Half Men – R 1.7/5 6.19
FOX Rasing Hope -R 1.1/3 2.84
9:00 CBS Big Brother 2.1/6 6.22
ABC Wipeout 1.7/5 4.83
FOX Glee – R 1.0/3 2.75
CW The L.A. Complex – R  0.2/1  0.62
10:00 ABC Rookie Blue 1.5/4 5.01
CBS Person of Interest – R 1.1/3 4.73

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

blog comments powered by Disqus